Saudat Salah Abdulbaqi

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians

International Journal of Social Science, Economics and Arts, Vol. 2, No. 1, 2012
Number of pages: 6 Posted: 26 Jan 2012
Raji Ridwan Adetunji and Saudat Salah Abdulbaqi
Universiti Utara Malaysia and affiliation not provided to SSRN
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Citation 1

Abstract:

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Advertisement Reception, Cultural Elements