Simon J. Blanchard

Georgetown University - Robert Emmett McDonough School of Business

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

15

DOWNLOADS

576

CITATIONS

0

Scholarly Papers (15)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, Stanford Graduate School of Business, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 132 (150,844)

Abstract:

2.

The Heterogeneous P-Median Problem for Categorization Based Clustering

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Number of pages: 48 Posted: 31 Mar 2012 Last Revised: 17 Jun 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - Robert Emmett McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 53 (300,595)

Abstract:

p-median, heterogeneity, sorting task, categorization, clustering, consumer psychology

3.

Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Journal of Marketing Research, Forthcoming., Georgetown McDonough School of Business Research Paper
Number of pages: 63 Posted: 09 Jun 2013
Pennsylvania State University, Georgetown University - Robert Emmett McDonough School of Business, Pennsylvania State University and Pennsylvania State University
Downloads 46 (305,731)

Abstract:

Bayesian Regression Models, Market Segmentation, Variable Selection, SERVQUAL, SERVPERF, Finite Mixture Models, Heterogeneity

4.

A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2012-12
Number of pages: 42 Posted: 14 Apr 2012 Last Revised: 01 Nov 2012
Simon J. Blanchard and Wayne S. DeSarbo
Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University
Downloads 45 (325,308)

Abstract:

categorization, unobserved Categories, heterogeneity, sorting task, consumer psychology

5.

Biased Predecisional Processing of Leading and Non-Leading Alternatives

Psychological Science, Forthcoming, Georgetown McDonough School of Business Research Paper
Number of pages: 13 Posted: 23 Oct 2013
Simon J. Blanchard, Kurt A. Carlson and Meg Meloy
Georgetown University - Robert Emmett McDonough School of Business, Georgetown University - Department of Marketing and Pennsylvania State University - Smeal College of Business
Downloads 38 (325,308)

Abstract:

biases, decision making, predecisional distortion, pro-leader distortion, anti-trailer distortion

6.

Evidence-Based Recommendations for Designing Free-Sorting Experiments

Behavior Research Methods, Forthcoming. , Georgetown McDonough School of Business Research Paper No. 2566412
Number of pages: 48 Posted: 17 Feb 2015 Last Revised: 04 Aug 2015
Simon J. Blanchard and Ishani Banerji
Georgetown University - Robert Emmett McDonough School of Business and Georgetown University - Robert Emmett McDonough School of Business
Downloads 23 (343,554)

Abstract:

free-sorting, card sorting, experimental design, sorting task

7.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
Aaron M. Garvey, Simon J. Blanchard and Karen Page Winterich
University of Kentucky, Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 6 (394,548)

Abstract:

conspicuous consumption, pricing, overpayment, status, retailing

8.

Extracting Summary Piles from Sorting Task Data

Journal of Marketing Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2824518
Number of pages: 68 Posted: 17 Aug 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - Robert Emmett McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 0 (494,439)

Abstract:

Sorting Task, Categorization, Positioning, Optimization

9.

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

Naresh K. Malhotra (ed.) Review of Marketing Research, Volume 5, Emerald Group Publishing Limited, pp. 75 - 103, Georgetown McDonough School of Business Research Paper No. 2795743
Posted: 24 Jun 2016
Wayne S. DeSarbo, Simon J. Blanchard and Selin Atalay
Pennsylvania State University, Georgetown University - Robert Emmett McDonough School of Business and HEC Paris - Marketing

Abstract:

Simultaneous Segmentation, STP analysis

10.

Identifying Consumer Heterogeneity in Unobserved Categories

Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Posted: 19 Jun 2016
Georgetown University - Robert Emmett McDonough School of Business, Pennsylvania State University, HEC Paris - Marketing and Bilkent University

Abstract:

Categorization, Latent structure analysis, Heterogeneity, Sports marketing

11.

A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences

Computational Statistics & Data Analysis, Volume 53, Issue 8, Pages 3217–3230, Georgetown McDonough School of Business Research Paper No. 2796213,
Posted: 17 Jun 2016
Wayne S. DeSarbo, Selin Atalay and Simon J. Blanchard
Pennsylvania State University, HEC Paris - Marketing and Georgetown University - Robert Emmett McDonough School of Business

Abstract:

12.

Exploring Intra‐Industry Competitive Heterogeneity: The Identification of Latent Competitive Groups

Journal of Modelling in Management, Vol. 5 Iss: 2, pp.94 - 123
Posted: 17 Jun 2016
Wayne S. DeSarbo, Qiong Wang and Simon J. Blanchard
Pennsylvania State University, University of Oklahoma - Division of Marketing and Georgetown University - Robert Emmett McDonough School of Business

Abstract:

Competitive strategy, Modelling, Public sector organizations, Banks, Economics, United States of America

13.

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
Posted: 15 Jun 2016
Wayne S. DeSarbo, Selin Atalay, David LeBaron and Simon J. Blanchard
Pennsylvania State University, HEC Paris - Marketing, Independent and Georgetown University - Robert Emmett McDonough School of Business

Abstract:

Preferences, Market Segmentation, Cluster Analysis/3-way Scaling, Multi-dimensional Scaling

14.

A Model for Clustering Data from Heterogeneous Dissimilarities

European Journal of Operations Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2740618
Number of pages: 33 Posted: 04 Mar 2016
Everton Santi, Daniel Aloise and Simon J. Blanchard
Universidade Federal do Rio Grande do Norte (UFRN), Universidade Federal do Rio Grande do Norte (UFRN) and Georgetown University - Robert Emmett McDonough School of Business
Downloads 0 (448,645)

Abstract:

Data mining, clustering, heterogeneity, optimization, heuristics, p-median

15.

The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal

Georgetown McDonough School of Business Research Paper No. 2699201
Number of pages: 48 Posted: 06 Dec 2015 Last Revised: 25 Dec 2015
Simon J. Blanchard, Kurt A. Carlson and Jamie D. Hyodo
Georgetown University - Robert Emmett McDonough School of Business, Georgetown University - Department of Marketing and Pennsylvania State University - Department of Marketing
Downloads 0 (212,736)

Abstract:

persuasion, negotiation, personal selling, reciprocity, pricing