Simon J. Blanchard

Georgetown University - McDonough School of Business

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

22

DOWNLOADS
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Top 46,076

in Total Papers Downloads

2,344

TOTAL CITATIONS

4

Scholarly Papers (22)

1.

Financial Mindfulness: A Scale

Georgetown McDonough School of Business Research Paper No. 4564115
Number of pages: 54 Posted: 02 Oct 2023 Last Revised: 26 Mar 2024
Emily Garbinsky, Simon J. Blanchard and Lena Kim
Cornell University - SC Johnson Graduate School of Business, Georgetown University - McDonough School of Business and Cornell University - SC Johnson Graduate School of Business
Downloads 322 (202,877)
Citation 1

Abstract:

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consumer finance, credit scores, investment preferences, mindfulness, scale development

2.

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Georgetown McDonough School of Business Research Working Paper No. 4530239
Number of pages: 68 Posted: 03 Aug 2023 Last Revised: 04 Jun 2024
Simon J. Blanchard and Mike Palazzolo
Georgetown University - McDonough School of Business and University of California, Davis - Graduate School of Management
Downloads 311 (210,642)

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Gamification, financial services, digital transformation, emerging markets

3.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University - McDonough School of Business, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia University - Columbia Business School, Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 261 (252,812)
Citation 1

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4.

The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal

Georgetown McDonough School of Business Research Paper No. 2699201
Number of pages: 48 Posted: 06 Dec 2015 Last Revised: 25 Dec 2015
Simon J. Blanchard, Kurt A. Carlson and Jamie Hyodo
Georgetown University - McDonough School of Business, Mason School of Business, William and Mary and Pennsylvania State University - Department of Marketing
Downloads 207 (316,997)
Citation 2

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persuasion, negotiation, personal selling, reciprocity, pricing

5.

Life Insurance, Loss Aversion and Temporal Orientation: A Field Experiment and Replication with Young Adults

Georgetown McDonough School of Business Research Paper No. 4598084
Number of pages: 20 Posted: 12 Oct 2023
Simon J. Blanchard and Remi Trudel
Georgetown University - McDonough School of Business and Boston University
Downloads 187 (348,316)

Abstract:

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life insurance, loss framing, temporal orientation, field experiment

6.

Evidence-Based Recommendations for Designing Free-Sorting Experiments

Behavior Research Methods, Forthcoming. , Georgetown McDonough School of Business Research Paper No. 2566412
Number of pages: 48 Posted: 17 Feb 2015 Last Revised: 04 Aug 2015
Simon J. Blanchard and Ishani Banerji
Georgetown University - McDonough School of Business and Georgetown University - McDonough School of Business
Downloads 156 (408,448)

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free-sorting, card sorting, experimental design, sorting task

7.

Reducing Expenses to Face the Future: The Role of Lay Theories About Wealth Creation in Retirement Allocations

Georgetown McDonough School of Business Research Paper No. 4665065
Number of pages: 73 Posted: 19 Dec 2023
Jorge Pena Marin, Mathew Isaac and Simon J. Blanchard
Michigan State University - Eli Broad College of Business, Seattle University and Georgetown University - McDonough School of Business
Downloads 151 (419,677)

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lay theories, wealth, retirement, investments, financial decision-making, personal finances, intertemporal choice

8.

A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2012-12
Number of pages: 42 Posted: 14 Apr 2012 Last Revised: 01 Nov 2012
Simon J. Blanchard and Wayne S. DeSarbo
Georgetown University - McDonough School of Business and Pennsylvania State University
Downloads 128 (479,419)

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categorization, unobserved Categories, heterogeneity, sorting task, consumer psychology

9.

Extracting Summary Piles from Sorting Task Data

Journal of Marketing Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2824518
Number of pages: 68 Posted: 17 Aug 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 120 (507,310)

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Sorting Task, Categorization, Positioning, Optimization

10.

The Heterogeneous P-Median Problem for Categorization Based Clustering

Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Number of pages: 48 Posted: 31 Mar 2012 Last Revised: 17 Jun 2016
Simon J. Blanchard, Daniel Aloise and Wayne S. DeSarbo
Georgetown University - McDonough School of Business, Universidade Federal do Rio Grande do Norte (UFRN) and Pennsylvania State University
Downloads 119 (507,310)

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p-median, heterogeneity, sorting task, categorization, clustering, consumer psychology

11.

A Model for Clustering Data from Heterogeneous Dissimilarities

European Journal of Operations Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2740618
Number of pages: 33 Posted: 04 Mar 2016
Everton Santi, Daniel Aloise and Simon J. Blanchard
Universidade Federal do Rio Grande do Norte (UFRN), Universidade Federal do Rio Grande do Norte (UFRN) and Georgetown University - McDonough School of Business
Downloads 92 (617,453)

Abstract:

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Data mining, clustering, heterogeneity, optimization, heuristics, p-median

12.

Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Journal of Marketing Research, Forthcoming., Georgetown McDonough School of Business Research Paper
Number of pages: 63 Posted: 09 Jun 2013
Pennsylvania State University, Georgetown University - McDonough School of Business, Pennsylvania State University and Pennsylvania State University
Downloads 91 (613,233)

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Bayesian Regression Models, Market Segmentation, Variable Selection, SERVQUAL, SERVPERF, Finite Mixture Models, Heterogeneity

13.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
Aaron Garvey, Simon J. Blanchard and Karen Page Winterich
University of Kentucky, Georgetown University - McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 87 (630,572)

Abstract:

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conspicuous consumption, pricing, overpayment, status, retailing

14.

Biased Predecisional Processing of Leading and Non-Leading Alternatives

Psychological Science, Forthcoming, Georgetown McDonough School of Business Research Paper
Number of pages: 13 Posted: 23 Oct 2013
Simon J. Blanchard, Kurt A. Carlson and Meg Meloy
Georgetown University - McDonough School of Business, Mason School of Business, William and Mary and Pennsylvania State University - Smeal College of Business
Downloads 78 (672,527)

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biases, decision making, predecisional distortion, pro-leader distortion, anti-trailer distortion

15.

Research Designs for Evaluating the Effects of Terms of Service and Privacy Policies on Consumer Understanding and Behavior

Georgetown McDonough School of Business Research Paper No. 5205323
Number of pages: 32 Posted: 05 May 2025
Simon J. Blanchard and Elizabeth Milsark
Georgetown University - McDonough School of Business and Analysis Group, Inc.
Downloads 31 (1,025,990)

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Terms of Service, Privacy Policy, Survey Design, Research Design

16.

Generative AI as a Research Confederate: The LUCID Methodological Framework and Toolkit for Human-AI Interactions Research

Number of pages: 56
Aaron Garvey and Simon J. Blanchard
University of Kentucky and Georgetown University - McDonough School of Business
Downloads 2

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survey design, experimental design, artificial intelligence, generative AI, GenAI, LLM, Large Language Model, Qualtrics, ChatGPT, tutorial, research methodology, research confederate, human-AI interaction

17.

New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research

Number of pages: 52
Georgetown University - McDonough School of Business, Marshall School of Business - University of Southern California, University of Kentucky, Columbia University - Columbia Business School, Marketing and Yeshiva University, Sy Syms School of Business
Downloads 1

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18.

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

Naresh K. Malhotra (ed.) Review of Marketing Research, Volume 5, Emerald Group Publishing Limited, pp. 75 - 103, Georgetown McDonough School of Business Research Paper No. 2795743
Posted: 24 Jun 2016
Wayne S. DeSarbo, Simon J. Blanchard and Selin Atalay
Pennsylvania State University, Georgetown University - McDonough School of Business and University of Bristol Business School

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Simultaneous Segmentation, STP analysis

19.

Identifying Consumer Heterogeneity in Unobserved Categories

Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Posted: 19 Jun 2016
Georgetown University - McDonough School of Business, Pennsylvania State University, University of Bristol Business School and Bilkent University

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Categorization, Latent structure analysis, Heterogeneity, Sports marketing

20.

A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences

Computational Statistics & Data Analysis, Volume 53, Issue 8, Pages 3217–3230, Georgetown McDonough School of Business Research Paper No. 2796213
Posted: 17 Jun 2016
Wayne S. DeSarbo, Selin Atalay and Simon J. Blanchard
Pennsylvania State University, University of Bristol Business School and Georgetown University - McDonough School of Business

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21.

Exploring Intra‐Industry Competitive Heterogeneity: The Identification of Latent Competitive Groups

Journal of Modelling in Management, Vol. 5 Iss: 2, pp.94 - 123
Posted: 17 Jun 2016
Wayne S. DeSarbo, Qiong Wang and Simon J. Blanchard
Pennsylvania State University, University of Oklahoma - Division of Marketing and Georgetown University - McDonough School of Business

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Competitive strategy, Modelling, Public sector organizations, Banks, Economics, United States of America

22.

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
Posted: 15 Jun 2016
Wayne S. DeSarbo, Selin Atalay, David LeBaron and Simon J. Blanchard
Pennsylvania State University, University of Bristol Business School, Independent and Georgetown University - McDonough School of Business

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Preferences, Market Segmentation, Cluster Analysis/3-way Scaling, Multi-dimensional Scaling