Sandra Saidi

SKEMA Business School - Lille Campus

Avenue Willy Brandt, Euralille

Lille, 59777

France

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Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries: A Case Study of Chinese Luxury Consumers

BENEFITS AND PITFALLS OF RELOCATING BUSINESSES IN EMERGING AND DEVELOPING, Routledge, 2010
Number of pages: 38 Posted: 28 Jan 2012 Last Revised: 07 May 2013
SKEMA Business School - Lille Campus, Thompson Rivers University, Université Laval and SUNY College at Plattsburgh
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Abstract:

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Luxury brands, emerging market, luxury marketing, luxury strategies