Evalotte Lindgens

RWTH Aachen University

Templergraben 55

52056 Aachen, 52056

Germany

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Frank T. Piller, Evalotte Lindgens and Frank Steiner
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,643 (2,757)
Citation 7

Abstract:

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mass customization, customisation, personalization, Adidas, sports, sporting goods, case study, qualitative research

2.

Towards a Classification of Brand Names in Mass Customization

Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
Posted: 23 Apr 2013
Dominik Walcher, Eva Sporrer, Evalotte Lindgens and Frank T. Piller
Salzburg University of Applied Sciences - Faculty of Design and Product Management, Fachhochschule Salzburg (FHS) University of Applied Sciences, RWTH Aachen University and RWTH Aachen University

Abstract:

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Mass Customization, Branding, Brand Names, Classification