Janghyuk Lee

Korea University, Business School

Associate professor of marketing

1 Anam-dong 5 ka

Seoul, 136-701

Korea, Republic of (South Korea)

http://biz.korea.ac.kr/professor/janglee

SCHOLARLY PAPERS

2

DOWNLOADS

213

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Assessing the Impact of Country of Origin Perception on Purchase: A Case of K-Pop

Number of pages: 35 Posted: 20 Mar 2015
Janghyuk Lee
Korea University, Business School
Downloads 195 (173,698)

Abstract:

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Country of origin, YouTub, Google trends, Search

2.

Influential Users in Social Network Services: The Contingent Value of Connecting User Status and Brokerage

Data Base for Advances in Information Systems, February 2018, 49(1), pp. 13-31
Number of pages: 38 Posted: 13 Jun 2018
Korea University Business School, Korea University Business School, Korea University, Business School, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and Georgia State University
Downloads 18 (591,353)

Abstract:

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Brokerage; Connecting User; Information Diffusion; Information Flow Network; Social Network Analysis (SNA); Social Network Services (SNS); Status