Vidhya Navalpakkam

Yahoo! - Yahoo! Research Labs

Sunnyvale, CA 94089

United States

  • Yahoo! - Yahoo! Research Labs

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Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
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Abstract:

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice