Yinlong Zhang

University of Texas at San Antonio

One UTSA Circle

San Antonio, TX 78249

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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1,745

CITATIONS
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SSRN RANKINGS

Top 44,911

in Total Papers Citations

3

Scholarly Papers (9)

1.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
Yinlong Zhang, Karen Page Winterich and Vikas Mittal
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 550 (44,530)
Citation 1

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cultural orientation, impulsive buying, power distance belief

2.

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

Journal of Consumer Research, Vol. 40, April 2014
Number of pages: 13 Posted: 18 Apr 2014
Yinlong Zhang, Lawrence Feick and Vikas Mittal
University of Texas at San Antonio, University of Pittsburgh and Rice University
Downloads 367 (73,141)

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3.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Karen Page Winterich, Yinlong Zhang and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 357 (75,853)

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Political Identity, Liberals, Conservatives, Donation Behavior, Moral Identity, Moral Foundations Theory

4.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Karen Page Winterich and Yinlong Zhang
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 354 (76,334)

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donations, non-profit, culture, power distance, communal, control, equality

5.

Consumers' Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Number of pages: 49 Posted: 21 Nov 2017
Xiaobing Song, Yinlong Zhang and Vikas Mittal
Dalian University of Technology, University of Texas at San Antonio and Rice University
Downloads 59 (334,040)

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Power Distance Belief, User Design, Customer Empowerment, Identification, Trust, Consumer Preferences, Purchase Intention

6.

Decision Difficulty: Effects of Procedural and Outcome Accountability

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 8 Posted: 26 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 23 (465,793)
Citation 1

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accountability, procedural accountability, outcome accountability

7.

All That Glitters Is Not Gold: How Others' Status Influences the Effect of Power Distance Belief on Status Consumption

Journal of Consumer Research, Vol. 43(2), p. 265-281, August 2016
Number of pages: 58 Posted: 07 Jun 2017
Huachao Gao, Karen Page Winterich and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 17 (498,310)

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Power Distance Belief, Status Consumption, Superiors, Social Comparison, Signaling Effectiveness, Need for Status

8.

The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus

Personality and Social Psychology Bulletin, 33(4), April 2007, 588-598
Number of pages: 12 Posted: 20 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 12 (525,617)
Citation 1

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cultural orientation; self-construal; regulatory focus; option attractiveness

9.

The Differential Effect of Local-Global Identity Among Males and Females: The Case of Price Sensitivity

Number of pages: 66 Posted: 25 May 2018
Huachao Gao, Vikas Mittal and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Rice University and University of Texas at San Antonio
Downloads 6 (557,428)

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gender, local-global identity, identity incongruence, price sensitivity, sacrifice mindset