Yinlong Zhang

University of Texas at San Antonio

One UTSA Circle

San Antonio, TX 78249

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 45,357

in Total Papers Citations

3

Scholarly Papers (7)

1.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
Yinlong Zhang, Karen Page Winterich and Vikas Mittal
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 387 (44,108)
Citation 1

Abstract:

cultural orientation, impulsive buying, power distance belief

2.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Karen Page Winterich and Yinlong Zhang
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 285 (72,527)

Abstract:

donations, non-profit, culture, power distance, communal, control, equality

3.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354,
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Karen Page Winterich, Yinlong Zhang and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 285 (75,018)

Abstract:

Political Identity, Liberals, Conservatives, Donation Behavior, Moral Identity, Moral Foundations Theory

4.

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

Journal of Consumer Research, Vol. 40, April 2014
Number of pages: 13 Posted: 18 Apr 2014
Yinlong Zhang, Lawrence Feick and Vikas Mittal
University of Texas at San Antonio, University of Pittsburgh and Rice University
Downloads 274 (71,796)

Abstract:

5.

Decision Difficulty: Effects of Procedural and Outcome Accountability

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 8 Posted: 26 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 9 (472,461)
Citation 1

Abstract:

accountability, procedural accountability, outcome accountability

6.

The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus

Personality and Social Psychology Bulletin, 33(4), April 2007, 588-598
Number of pages: 12 Posted: 20 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 6 (493,334)
Citation 1

Abstract:

cultural orientation; self-construal; regulatory focus; option attractiveness

7.

All That Glitters Is Not Gold: How Others' Status Influences the Effect of Power Distance Belief on Status Consumption

Journal of Consumer Research, Vol. 43(2), p. 265-281, August 2016
Number of pages: 58 Posted: 07 Jun 2017
Huachao Gao, Karen Page Winterich and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 0 (513,390)

Abstract:

Power Distance Belief, Status Consumption, Superiors, Social Comparison, Signaling Effectiveness, Need for Status