Silke Mühlmeier

University of St. Gallen

Assistant Professor

Bahnhofstr. 8

Saint Gallen, St. Gallen CH-9000

Switzerland

SCHOLARLY PAPERS

1

DOWNLOADS

154

CITATIONS

1

Scholarly Papers (1)

1.

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Journal of Product Innovation Management, 2012
Number of pages: 40 Posted: 06 Feb 2012
Jelena Spanjol, Silke Mühlmeier and Torsten Tomczak
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of St. Gallen and University of St. Gallen
Downloads 154 (190,194)

Abstract:

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innovation, new product development, strategic orientation, customer orientation, competitor orientation, technology orientation, services, manufacturing, partial least squares (PLS)