George Rossolatos

University of Kassel

MSc, MBA, PhD

Fachbereich 05

Nora-Platiel-Straße 1

34109 Kassel, Hessen 34127

Germany

http://grossolatos.blogspot.com/

SCHOLARLY PAPERS

63

DOWNLOADS
Rank 11,574

SSRN RANKINGS

Top 11,574

in Total Papers Downloads

4,065

SSRN CITATIONS
Rank 25,716

SSRN RANKINGS

Top 25,716

in Total Papers Citations

4

CROSSREF CITATIONS

22

Scholarly Papers (63)

1.

Applying Structuralist Semiotics to Brand Image Research

PUBLIC JOURNAL OF SEMIOTICS 2012, VOL. 4 (1)
Number of pages: 60 Posted: 05 May 2012 Last Revised: 23 Jan 2013
George Rossolatos
University of Kassel
Downloads 474 (59,214)
Citation 1

Abstract:

Loading...

brand image, semiotic trajectory of signification, associative networks, isotopies, brand master narrative

2.

Applications, Implications and Limitations of the Semiotic Square for Analyzing Advertising Discourse and Discerning Alternative Brand Futures

Signs - International Journal of Semiotics 2012, Vol.6
Number of pages: 47 Posted: 07 Feb 2012 Last Revised: 23 Jan 2013
George Rossolatos
University of Kassel
Downloads 405 (71,698)

Abstract:

Loading...

3.

Jameson: The Taste Above All Else Strategy

Encyclopedia of Major Marketing Strategies, Golson Media, 2013, pp. 223-226
Number of pages: 8 Posted: 30 Jul 2013
George Rossolatos
University of Kassel
Downloads 280 (108,482)

Abstract:

Loading...

4.

Semiotics of Popular Culture

George Rossolatos (2015). Semiotics of Popular Culture. Kassel: Kassel University Press.
Number of pages: 13 Posted: 10 Dec 2014
George Rossolatos
University of Kassel
Downloads 271 (112,323)

Abstract:

Loading...

semiotics, popular culture, cultural studies, CCT

5.

Repressenting the Manimal: A Semiotic/Psychoanalytic Approach to the Strategic Importance of Anthropomorphism in Branding

12th International Marketing Trends Conference, ESCP, Paris, Jan. 19 2013
Number of pages: 22 Posted: 07 Feb 2012 Last Revised: 18 Apr 2013
George Rossolatos
University of Kassel
Downloads 217 (140,561)
Citation 1

Abstract:

Loading...

anthropomorphism, unconscious, imaginary signifier, dreamwork, icon

6.

Doritos: The Dip Desperado Strategy

Encyclopedia of Major Marketing Strategies, Golson Media, 2013, pp. 121-124
Number of pages: 9 Posted: 30 Jul 2013
George Rossolatos
University of Kassel
Downloads 199 (152,386)

Abstract:

Loading...

7.

An Anatomy of the Rhetorical Landscape of the World's Most Valuable Brands

International Journal of Marketing Semiotics Vol.I, 2013, pp.73-125
Number of pages: 141 Posted: 17 Apr 2013 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 141 (205,385)
Citation 1

Abstract:

Loading...

8.

Handbook of Brand Semiotics

Handbook of Brand Semiotics, George Rossolatos (ed. and co-author), Kassel: Kassel University Press, pp.1-457, 2015
Number of pages: 459 Posted: 30 Oct 2015 Last Revised: 09 Dec 2015
George Rossolatos
University of Kassel
Downloads 135 (212,798)

Abstract:

Loading...

branding, semiotics

9.

Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero

Hermes - Journal of Language and Communication in Business, Vol.50, 2013, pp.97-118
Number of pages: 22 Posted: 08 May 2012 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 118 (235,873)
Citation 1

Abstract:

Loading...

rhetorical transformations, structuralism, visual semiotics

10.

Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products

12th International Marketing Trends Conference, ESCP, Paris, 19 Jan 2013
Number of pages: 35 Posted: 16 Apr 2012 Last Revised: 17 Apr 2013
George Rossolatos and Margaret Hogg
University of Kassel and Lancaster University
Downloads 109 (249,675)
Citation 4

Abstract:

Loading...

jouissance consumption, simulacrum, petit objet a, intersubjectivity, sacralizing processes

11.

Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands

Chinese Semiotic Studies, 7, pp.119-156.
Number of pages: 38 Posted: 07 Feb 2012 Last Revised: 04 Jun 2014
George Rossolatos
University of Kassel
Downloads 106 (254,550)

Abstract:

Loading...

code, subcodes, brand equity, brand meaning, generative matrix of equity potential

12.

The Ice-Bucket Challenge: The Legitimacy of the Memetic Mode of Cultural Reproduction Is the Message

Signs & Society 3(1), 2015, pp.132-152
Number of pages: 21 Posted: 06 Oct 2014 Last Revised: 04 Sep 2017
George Rossolatos
University of Kassel
Downloads 90 (283,603)

Abstract:

Loading...

memetics, video meme, cultural reproduction, multimodal communication, virality, ontology

13.
Downloads 90 (283,603)
Citation 1

Abstract:

Loading...

14.

For a Semiotic Model of Cultural Branding and the Dynamic Management of a Brandosphere in the Face of User-Generated Advertising

International Journal of Marketing Semiotics Vol.II, 2014, pp.23-47.
Number of pages: 31 Posted: 18 Aug 2014
George Rossolatos
University of Kassel
Downloads 83 (298,266)
Citation 1

Abstract:

Loading...

brandosphere, user-generated advertising, cultural semiotics, share of cultural representations.

15.

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework

42nd European Marketing Academy Conference Proceedings (EMAC). Istanbul, Turkey 4-7 2013
Number of pages: 8 Posted: 28 Apr 2013
George Rossolatos
University of Kassel
Downloads 82 (300,561)

Abstract:

Loading...

structuralism, connectionism, rhetorical semiotics, brand equity, brand associations

16.

A Methodological Framework for Conducting Multimodal Rhetorical Analyses of Advertising Films with ATLAS.ti

ATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methods, edited by Susanne Friese and Thomas Ringmayr. Berlin: Universitatsverlag der TU Berlin, 2014, pp. 1-52.
Number of pages: 64 Posted: 26 Aug 2013 Last Revised: 05 Jul 2014
George Rossolatos
University of Kassel
Downloads 80 (304,907)

Abstract:

Loading...

multimodal rhetoric, advertising films, content analysis, film semiotics, Atlas.TI 7

17.

On the Textual Economy of Brand Equity: Accounting Semiotically for the Difference between Axiology and Linguistic Value

11th Annual International Conference on Marketing, 1-4 July 2013, Athens, Greece
Number of pages: 13 Posted: 29 Oct 2012 Last Revised: 01 Jul 2013
George Rossolatos
University of Kassel
Downloads 80 (304,907)
Citation 1

Abstract:

Loading...

brand equity, axiology, linguistic value, brand sociolect/idiolect, textual semiotics

18.

From Code to Super-Signs: For a Semiotics of Brand Equity

Semiofest 2012, London, May 25-26, 2012
Number of pages: 40 Posted: 19 May 2012
George Rossolatos
University of Kassel
Downloads 77 (311,852)

Abstract:

Loading...

code, brand equity, brand meaning, generative matrix of equity potential

19.

Consuming Antinatalism in Social Media: A Discourse Historical Analytic Approach

George Rossolatos (2018). Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing, pp. 179-212
Number of pages: 37 Posted: 31 Oct 2017 Last Revised: 31 Oct 2018
George Rossolatos
University of Kassel
Downloads 76 (314,289)

Abstract:

Loading...

antinatalism, new social movements, ideology, consumer culture theory, netnography, critical discourse analysis

20.

Smoke Your Brains Out: Death Drive as Interpretive Framework for Compulsive Consumption Acts

38th Annual Macromarketing conference, Toronto, Canada 4-7 June 2013
Number of pages: 6 Posted: 12 Jan 2013 Last Revised: 07 Jun 2013
George Rossolatos
University of Kassel
Downloads 72 (324,011)

Abstract:

Loading...

death drive, smoking, repetition compulsion, marketing, psychoanalysis

21.

Good Vibrations: Charting the Dominant and Emergent Discursive Regimes of Sex Toys

The Qualitative Report 21(8), pp.1475-1494 (2016)
Number of pages: 22 Posted: 24 Mar 2016 Last Revised: 18 Aug 2016
George Rossolatos
University of Kassel
Downloads 69 (331,677)

Abstract:

Loading...

Foucault, sexuality,qualitative content analysis, discourse analysis, sex toys, disciplinary regime

22.

Interdiscursive Readings in Cultural Consumer Research

Cambridge Scholars Publishing 2018
Number of pages: 7 Posted: 03 May 2018 Last Revised: 02 Sep 2018
George Rossolatos
University of Kassel
Downloads 63 (347,893)

Abstract:

Loading...

cultural consumer research, cultural studies, cultural sociology, CCT, CAQDAS

23.

The Brand Imaginarium or on the Iconic Constitution of Brand Image

Handbook of Brand Semiotics, George Rossolatos (ed.), Kassel: Kassel University Press 2015, pp.390-457
Number of pages: 68 Posted: 26 Aug 2015 Last Revised: 28 Oct 2015
George Rossolatos
University of Kassel
Downloads 58 (362,417)

Abstract:

Loading...

brand image, brand images, iconicity, brand imaginarium, semiotics, imaginary

24.

Holy Shit: On the Consumption of Oneself through Taboo Speech Acts

Chinese Semiotic Studies 13 (2) 2017, pp.151-170
Number of pages: 20 Posted: 03 Oct 2016 Last Revised: 28 Apr 2017
George Rossolatos
University of Kassel
Downloads 55 (371,856)

Abstract:

Loading...

Taboo, Speech Acts, Conversation Analysis, Selfhood, Pragmatics, Social Ontology, Psychoanalysis

25.

The Relevance of Structuralist Rhetorical Semiotics for Ad Textual Signification

Proceedings of the 5th Conference on Rhetoric and Narratives in Management Research, Barcelona, March 2013
Number of pages: 3 Posted: 20 Apr 2013
George Rossolatos
University of Kassel
Downloads 54 (375,065)

Abstract:

Loading...

ad textual signification, multimodal narratives, rhetoric, structuralist semiotics

26.
Downloads 50 (388,114)

Abstract:

Loading...

27.

A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend's Memorial

Southern Semiotic Review 5(1) 2015, 81-125
Number of pages: 45 Posted: 01 Nov 2014 Last Revised: 11 Jan 2015
George Rossolatos
University of Kassel
Downloads 49 (391,483)

Abstract:

Loading...

memorial, commemoration, phenomenology, sociosemiotics, rock music

28.

Conducting Multimodal Rhetorical Analysis of TV Ads with Atlas.ti 7

Multimodal Communication 3(1), pp.51-84 (2014)
Number of pages: 34 Posted: 11 Jun 2014
George Rossolatos
University of Kassel
Downloads 49 (391,483)

Abstract:

Loading...

multimodal rhetoric; film semiotics; TV advertising; content analysis; Atlas.ti 7

29.

A Structuralist Semiotic Approach to the Threat of Aberrant Decoding and Positioning

Proceedings of the 11th International Conference on Research in Advertising (ICORIA) 28-30 June 2012
Number of pages: 9 Posted: 23 Oct 2012 Last Revised: 15 Jul 2017
George Rossolatos
University of Kassel
Downloads 41 (420,348)

Abstract:

Loading...

message integration, brand’s generative trajectory of signification, aberrant decoding, structuralist semiotics, brand coherence, communicative consistency

30.

Exploring the Rhetorical Semiotic Brand Image Structure of Ad Films with Multivariate Mapping Techniques

Semiotica Vol.200, 2014, pp.335-358
Number of pages: 24 Posted: 17 Nov 2013 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 38 (432,396)

Abstract:

Loading...

rhetorical semiotics, ad films, brand image, multivariate mapping techniques

31.

Is the Semiosphere Post-Modernist?

Kodikas 38(1) 2015, pp.95-113
Number of pages: 19 Posted: 06 Jun 2014 Last Revised: 12 Jan 2016
George Rossolatos
University of Kassel
Downloads 33 (453,306)

Abstract:

Loading...

semiosphere, space, cultural subjectivity, modernity, post-modernity.

32.

Brand Equity Planning with Structuralist Rhetorical Semiotics

Kassel University Press
Number of pages: 17 Posted: 13 Dec 2013 Last Revised: 10 Mar 2014
George Rossolatos
University of Kassel
Downloads 32 (457,770)

Abstract:

Loading...

33.

On the Pathology of the Enthymeme: Accounting for Hidden Visual Premises in Advertising Discourse

Signs and Society, Vol. 2, No. 1 (Spring 2014), pp. 1-27
Number of pages: 28 Posted: 25 May 2014
George Rossolatos
University of Kassel
Downloads 29 (472,090)

Abstract:

Loading...

34.

Brand Equity Planning with Structuralist Operations and Operations of Rhetorical Transformation

Kodikas: Ars Semeiotica 35(1/2), 2012, pp.153-168
Number of pages: 18 Posted: 23 Nov 2012 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 28 (477,093)

Abstract:

Loading...

structuralism, connectionism, rhetorical semiotics, brand equity, brand associations

35.
Downloads 26 (487,647)
Citation 1

Abstract:

Loading...

36.

Double Or…Nothing: Deconstructing Cultural Heritage

Chinese Semiotic Studies 11(3): 297-315
Number of pages: 19 Posted: 12 Apr 2015 Last Revised: 08 Aug 2015
George Rossolatos
University of Kassel
Downloads 24 (498,713)

Abstract:

Loading...

exemplarity, parergonality, supplementarity, cultural heritage

37.

Post-place Branding as Nomadic Experiencing

Journal of Place Branding & Public Diplomacy (advance publishing Jan 2018)
Number of pages: 36 Posted: 06 Jul 2017 Last Revised: 16 Apr 2018
George Rossolatos
University of Kassel
Downloads 23 (504,269)

Abstract:

Loading...

place branding, destination branding, nomadology, territorialization, metaphorical modeling

38.

Book Review: Dario Martinelli (2017). Give Peace a Chant: Popular Music, Politics and Social Protest. Springer, 161 Pgs.

International Journal of Marketing Semiotics Vol. V (2017), pp. 22-26.
Number of pages: 5 Posted: 28 Nov 2017
George Rossolatos
University of Kassel
Downloads 21 (515,971)

Abstract:

Loading...

music studies, semiotics

39.

Impossibly Good Looks: A Pragma-Ontological Approach to Unearthing the Latent Rhetorical Structure of Anti-Aging Advertising Discourse

Sign Systems Studies (2018), 46(2/3), pp.216-254.
Number of pages: 39 Posted: 07 Sep 2017 Last Revised: 25 Nov 2018
George Rossolatos
University of Kassel
Downloads 21 (515,971)

Abstract:

Loading...

rhetorical analysis; critical discourse analysis; anti-ageing advertising; fundamental ontology; existential phenomenology

40.

Towards the Cultural Branding Model of the Brandosphere: From Share-of-Market to Share-of-Cultural Representations

In New Semiotics. Between Tradition and Innovation, Proceedings of the 12th Semiotics World Congress, Sofia, Bulgaria, 16-20 September 2014, ed. Kristian Bankov, IASS Publications & NBU Publishing House
Number of pages: 5 Posted: 28 Mar 2014 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 19 (527,687)

Abstract:

Loading...

41.

Brand Meaning Co-Creation in Social Media Brand Communities: A Laddering Approach (Under Review)

Number of pages: 21 Posted: 17 Apr 2019
George Rossolatos
University of Kassel
Downloads 18 (539,409)

Abstract:

Loading...

social media, brand communities, laddering technique, mixed methods, NVivo

42.

Limeat Inc.: Furious Pete and the Post-Colonial Hamburger Standard

Chinese Semiotic Studies 12(4) 2016, pp.533-548
Number of pages: 16 Posted: 18 Jan 2016 Last Revised: 10 Nov 2016
George Rossolatos
University of Kassel
Downloads 17 (539,409)
Citation 1

Abstract:

Loading...

orality, introjection, drive, speed eating, food culture

43.

A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary into Brand Knowledge Structures

Sign Systems Studies 42(1), pp.98-136
Number of pages: 39 Posted: 17 Nov 2013 Last Revised: 17 Aug 2017
George Rossolatos
University of Kassel
Downloads 16 (545,273)

Abstract:

Loading...

brand equity, content analysis, multimodal rhetorical semiotics, brand textuality

44.

On the Spectral Ideology of Cultural Globalization As Social Hauntology

International Journal of Marketing Semiotics Vol. VI 2018,pp.52-72
Number of pages: 20 Posted: 14 Sep 2018
George Rossolatos
University of Kassel
Downloads 15 (551,175)

Abstract:

Loading...

globalization, critical semiotics, scapes, différance, spectrality, social hauntology

45.

From Ideology to Metametanarrative (Addendum to Consuming Antinatalism in Social Media)

George Rossolatos (2018). Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing, pp. 179-212
Number of pages: 5 Posted: 28 Nov 2017 Last Revised: 31 Oct 2018
George Rossolatos
University of Kassel
Downloads 12 (569,694)

Abstract:

Loading...

46.

The Supplement at the… Sau(r)ce: On Jamie Oliver’s (Dis)placed Global Brand Identity

Journal of Place Branding and Public Diplomacy (advance online publishing Jul 2019)
Number of pages: 17 Posted: 18 Sep 2018 Last Revised: 10 Jul 2019
George Rossolatos
University of Kassel
Downloads 10 (582,200)

Abstract:

Loading...

Jamie Oliver, place branding, celebrity branding, personal branding, critical discourse analysis, deconstruction

47.

Consumed by the Real: A Conceptual Framework of Abjective Consumption and Its Freaky Vicissitudes

Qualitative Marketing Research: An International Journal 2018, 21 (1), pp. 39-62
Number of pages: 19 Posted: 04 May 2016 Last Revised: 10 Jan 2018
George Rossolatos
University of Kassel
Downloads 6 (608,152)

Abstract:

Loading...

consumer cultural research, abjection, frame analysis, compulsive behavior, repetition, cultural identity, selfhood, Kristeva, Goffman

48.

Preface to Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. New York: Palgrave.

Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. New York: Palgrave.
Number of pages: 6 Posted: 28 May 2019
George Rossolatos
University of Kassel
Downloads 4 (621,823)

Abstract:

Loading...

retail marketing, cultural studies, consumer culture

49.

Targeting Culture: Making the Invisible Visible

Targeting Culture: Making the Invisible Visible, Amazon Press 2019; ISBN 9781076321831
Posted: 08 Aug 2019
George Rossolatos
University of Kassel

Abstract:

Loading...

targeting culture, cultural studies, critical discourse analysis

50.

On the Discursive Appropriation of the Antinatalist Ideology in Social Media

The Qualitative Report 2019, Volume 24, Number 2, 208-227
Posted: 20 Feb 2019 Last Revised: 29 Mar 2019
George Rossolatos
University of Kassel

Abstract:

Loading...

Antinatalism, New Social Movements, Ideology, Netnography, Critical Discourse Analysis, Rhetorical Criticism

51.

//rhetor.dixit//: Understanding Ad Texts’ Rhetorical Structure for Differential Figurative Advantage

//rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage,Amazon Press 2013
Posted: 15 Oct 2018
George Rossolatos
University of Kassel

Abstract:

Loading...

multimodal discourse analysis, TV advertising, rhetoric, CAQDAS

52.

Toy Stories: On the Disciplinary Regime of Vibration

Semiotica 218 (Sep) 2017, pp. 145-164.
Posted: 10 Aug 2017 Last Revised: 18 Sep 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

Foucault, sexuality, discourse analysis, qualitative content analysis, consumer culture

53.

A Sociosemiotic Approach to Consumer Engagement in User-Generated Advertising

Social Semiotics Sep 2017 (advance publishing)
Posted: 24 Feb 2017 Last Revised: 28 Sep 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

social media, user-generated advertising, cultural branding, brand communications, social semiotics, grounded theory

54.

What’s in a Thang? Dancing to Brand Image with Miley Cyrus’s Multimodal Dance Spectacle

Arts and the Market, 7 (1) 2017, pp.101-130
Posted: 02 Dec 2016 Last Revised: 20 May 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

artist branding, live show, sociosemiotics, multimodal semiotic analysis, atlas.ti

55.

Brand Image Re-Revisited: A Semiotic Note on Brand Iconicity and Brand Symbols

Social Semiotics (Advance Publishing May 17 2017)
Posted: 19 Nov 2016 Last Revised: 19 May 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

brand image, cultural branding, Peirce, iconicity, brand symbols, brand textuality

56.

Carpool Karaoke: Deconstructing the Directly Lived Experience of Hearing Oneself Singing

Social Semiotics 2017, 27(5), pp. 624-637
Posted: 15 Aug 2016 Last Revised: 19 Aug 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

spectacles’ consumption, phenomenology, semiotics, interpretive videography, cultural identity, urban studies, talk-show

57.

A Multimodal Discourse Analytic Approach to the Articulation of Martini’s 'Desire' Positioning in Filmic Product Placement (Social Semiotics 27(2): 211-226).

Social Semiotics 27(2): 211-226, 2017
Posted: 23 Dec 2015 Last Revised: 06 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

product placement, multimodal discourse analysis, Lacanian psychoanalysis, filmic discourse

58.

Servicing a Heavy Metal Fandom Posthumously: A Sociosemiotic Account of Collective Identity Formation in Dio's Memorial

Social Semiotics 25(5), 2015, pp.633-655
Posted: 22 Jun 2015 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

memorial, fandom, metafunctional analysis, semiotic resources, heavy metal

59.

Operationalizing Groupe Μ's Local and General Degrees Zero in the Light of Multimodal Ad Filmic Textual Analysis

10th International Conference on Semiotics, Greece, Oct 5th 2013
Posted: 01 Jun 2015
George Rossolatos
University of Kassel

Abstract:

Loading...

60.

Before the Consummation What? On the Role of the Semiotic Economy of Seduction

Continuum: Journal of Media and Cultural Studies 30(4) 2016, pp.451-465
Posted: 21 Mar 2015 Last Revised: 06 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

habitus, cultural field, semiotics, flirtation, seduction, semiotics

61.

Taking the ‘Multimodal Turn’ in Interpreting Consumption Experiences

Consumption, Markets & Culture 18(5), 2015, pp.427-446
Posted: 28 Dec 2014 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

experiential consumption, consumption experiences, sociosemiotics, multimodality

62.

Lady Gaga as (Dis)Simulacrum of Monstrosity

Celebrity Studies 6(2), 2015, pp.231-246
Posted: 20 Jul 2014 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

monstrosity, sign systems, flows of intensity, territorialization, Lady Gaga

63.

'I Know Half the Money I Spend on Advertising Is Wasted, but I Don't Know Which Half' (J.Wannamaker) - Semiotic Answers to Perennial Branding Troubles

Social Semiotics, 2013, 23:4, 545-560
Posted: 09 Mar 2012 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

Abstract:

Loading...

message integration, brand’s generative trajectory of signification, aberrant decoding, structuralist semiotics, brand coherence, communicative consistency, marketing, advertising

Other Papers (1)

Total Downloads: 3
1.

Book Review: The Routledge Handbook of Critical Discourse Studies

International Journal of Marketing Semiotics Vol.VI (2018), pp. 73-74
Number of pages: 5 Posted: 03 Jan 2019
George Rossolatos
University of Kassel
Downloads 3

Abstract:

Loading...

critical discourse analysis