George Rossolatos

University of Kassel

MSc, MBA, PhD

Fachbereich 05

Nora-Platiel-Straße 1

34109 Kassel, Hessen 34127

Germany

http://grossolatos.blogspot.com/

SCHOLARLY PAPERS

59

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18

Scholarly Papers (59)

1.

Applying Structuralist Semiotics to Brand Image Research

PUBLIC JOURNAL OF SEMIOTICS 2012, VOL. 4 (1)
Number of pages: 60 Posted: 05 May 2012 Last Revised: 23 Jan 2013
George Rossolatos
University of Kassel
Downloads 468 (55,581)
Citation 1

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brand image, semiotic trajectory of signification, associative networks, isotopies, brand master narrative

2.

Applications, Implications and Limitations of the Semiotic Square for Analyzing Advertising Discourse and Discerning Alternative Brand Futures

Signs - International Journal of Semiotics 2012, Vol.6
Number of pages: 47 Posted: 07 Feb 2012 Last Revised: 23 Jan 2013
George Rossolatos
University of Kassel
Downloads 356 (77,148)
Citation 1

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3.

Jameson: The Taste Above All Else Strategy

Encyclopedia of Major Marketing Strategies, Golson Media, 2013, pp. 223-226
Number of pages: 8 Posted: 30 Jul 2013
George Rossolatos
University of Kassel
Downloads 263 (107,672)

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4.

Semiotics of Popular Culture

George Rossolatos (2015). Semiotics of Popular Culture. Kassel: Kassel University Press.
Number of pages: 13 Posted: 10 Dec 2014
George Rossolatos
University of Kassel
Downloads 252 (112,579)

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semiotics, popular culture, cultural studies, CCT

5.

Repressenting the Manimal: A Semiotic/Psychoanalytic Approach to the Strategic Importance of Anthropomorphism in Branding

12th International Marketing Trends Conference, ESCP, Paris, Jan. 19 2013
Number of pages: 22 Posted: 07 Feb 2012 Last Revised: 18 Apr 2013
George Rossolatos
University of Kassel
Downloads 207 (136,666)
Citation 3

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anthropomorphism, unconscious, imaginary signifier, dreamwork, icon

6.

Doritos: The Dip Desperado Strategy

Encyclopedia of Major Marketing Strategies, Golson Media, 2013, pp. 121-124
Number of pages: 9 Posted: 30 Jul 2013
George Rossolatos
University of Kassel
Downloads 191 (147,427)

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7.

An Anatomy of the Rhetorical Landscape of the World's Most Valuable Brands

International Journal of Marketing Semiotics Vol.I, 2013, pp.73-125
Number of pages: 141 Posted: 17 Apr 2013 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 136 (197,155)

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8.

Handbook of Brand Semiotics

Handbook of Brand Semiotics, George Rossolatos (ed. and co-author), Kassel: Kassel University Press, pp.1-457, 2015
Number of pages: 459 Posted: 30 Oct 2015 Last Revised: 09 Dec 2015
George Rossolatos
University of Kassel
Downloads 109 (233,063)

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branding, semiotics

9.

Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero

Hermes - Journal of Language and Communication in Business, Vol.50, 2013, pp.97-118
Number of pages: 22 Posted: 08 May 2012 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 103 (244,137)
Citation 2

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rhetorical transformations, structuralism, visual semiotics

10.

Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products

12th International Marketing Trends Conference, ESCP, Paris, 19 Jan 2013
Number of pages: 35 Posted: 16 Apr 2012 Last Revised: 17 Apr 2013
George Rossolatos and Margaret Hogg
University of Kassel and Lancaster University
Downloads 102 (244,137)

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jouissance consumption, simulacrum, petit objet a, intersubjectivity, sacralizing processes

11.

Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands

Chinese Semiotic Studies, 7, pp.119-156.
Number of pages: 38 Posted: 07 Feb 2012 Last Revised: 04 Jun 2014
George Rossolatos
University of Kassel
Downloads 102 (244,137)
Citation 1

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code, subcodes, brand equity, brand meaning, generative matrix of equity potential

12.

The Ice-Bucket Challenge: The Legitimacy of the Memetic Mode of Cultural Reproduction Is the Message

Signs & Society 3(1), 2015, pp.132-152
Number of pages: 21 Posted: 06 Oct 2014 Last Revised: 04 Sep 2017
George Rossolatos
University of Kassel
Downloads 88 (268,758)

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memetics, video meme, cultural reproduction, multimodal communication, virality, ontology

13.
Downloads 84 (276,659)

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14.

A Methodological Framework for Conducting Multimodal Rhetorical Analyses of Advertising Films with ATLAS.ti

ATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methods, edited by Susanne Friese and Thomas Ringmayr. Berlin: Universitatsverlag der TU Berlin, 2014, pp. 1-52.
Number of pages: 64 Posted: 26 Aug 2013 Last Revised: 05 Jul 2014
George Rossolatos
University of Kassel
Downloads 78 (289,214)

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multimodal rhetoric, advertising films, content analysis, film semiotics, Atlas.TI 7

15.

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework

42nd European Marketing Academy Conference Proceedings (EMAC). Istanbul, Turkey 4-7 2013
Number of pages: 8 Posted: 28 Apr 2013
George Rossolatos
University of Kassel
Downloads 78 (289,214)
Citation 3

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structuralism, connectionism, rhetorical semiotics, brand equity, brand associations

16.

For a Semiotic Model of Cultural Branding and the Dynamic Management of a Brandosphere in the Face of User-Generated Advertising

International Journal of Marketing Semiotics Vol.II, 2014, pp.23-47.
Number of pages: 31 Posted: 18 Aug 2014
George Rossolatos
University of Kassel
Downloads 76 (293,666)

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brandosphere, user-generated advertising, cultural semiotics, share of cultural representations.

17.

From Code to Super-Signs: For a Semiotics of Brand Equity

Semiofest 2012, London, May 25-26, 2012
Number of pages: 40 Posted: 19 May 2012
George Rossolatos
University of Kassel
Downloads 76 (293,666)

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code, brand equity, brand meaning, generative matrix of equity potential

18.

On the Textual Economy of Brand Equity: Accounting Semiotically for the Difference between Axiology and Linguistic Value

11th Annual International Conference on Marketing, 1-4 July 2013, Athens, Greece
Number of pages: 13 Posted: 29 Oct 2012 Last Revised: 01 Jul 2013
George Rossolatos
University of Kassel
Downloads 72 (302,762)
Citation 1

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brand equity, axiology, linguistic value, brand sociolect/idiolect, textual semiotics

19.

Smoke Your Brains Out: Death Drive as Interpretive Framework for Compulsive Consumption Acts

38th Annual Macromarketing conference, Toronto, Canada 4-7 June 2013
Number of pages: 6 Posted: 12 Jan 2013 Last Revised: 07 Jun 2013
George Rossolatos
University of Kassel
Downloads 69 (309,988)

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death drive, smoking, repetition compulsion, marketing, psychoanalysis

20.

Good Vibrations: Charting the Dominant and Emergent Discursive Regimes of Sex Toys

The Qualitative Report 21(8), pp.1475-1494 (2016)
Number of pages: 22 Posted: 24 Mar 2016 Last Revised: 18 Aug 2016
George Rossolatos
University of Kassel
Downloads 59 (335,999)

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Foucault, sexuality,qualitative content analysis, discourse analysis, sex toys, disciplinary regime

21.

Consuming Antinatalism in Social Media: A Discourse Historical Analytic Approach

Number of pages: 37 Posted: 31 Oct 2017 Last Revised: 24 Apr 2018
George Rossolatos
University of Kassel
Downloads 52 (356,801)

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antinatalism, new social movements, ideology, consumer culture theory, netnography, critical discourse analysis

22.

The Relevance of Structuralist Rhetorical Semiotics for Ad Textual Signification

Proceedings of the 5th Conference on Rhetoric and Narratives in Management Research, Barcelona, March 2013
Number of pages: 3 Posted: 20 Apr 2013
George Rossolatos
University of Kassel
Downloads 52 (359,897)
Citation 1

Abstract:

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ad textual signification, multimodal narratives, rhetoric, structuralist semiotics

23.

Holy Shit: On the Consumption of Oneself through Taboo Speech Acts

Chinese Semiotic Studies 13 (2) 2017, pp.151-170
Number of pages: 20 Posted: 03 Oct 2016 Last Revised: 28 Apr 2017
George Rossolatos
University of Kassel
Downloads 49 (366,121)

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Taboo, Speech Acts, Conversation Analysis, Selfhood, Pragmatics, Social Ontology, Psychoanalysis

24.

The Brand Imaginarium or on the Iconic Constitution of Brand Image

Handbook of Brand Semiotics, George Rossolatos (ed.), Kassel: Kassel University Press 2015, pp.390-457
Number of pages: 68 Posted: 26 Aug 2015 Last Revised: 28 Oct 2015
George Rossolatos
University of Kassel
Downloads 49 (366,121)

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brand image, brand images, iconicity, brand imaginarium, semiotics, imaginary

25.

A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend's Memorial

Southern Semiotic Review 5(1) 2015, 81-125
Number of pages: 45 Posted: 01 Nov 2014 Last Revised: 11 Jan 2015
George Rossolatos
University of Kassel
Downloads 48 (369,355)

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memorial, commemoration, phenomenology, sociosemiotics, rock music

26.
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27.

Conducting Multimodal Rhetorical Analysis of TV Ads with Atlas.ti 7

Multimodal Communication 3(1), pp.51-84 (2014)
Number of pages: 34 Posted: 11 Jun 2014
George Rossolatos
University of Kassel
Downloads 47 (372,647)

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multimodal rhetoric; film semiotics; TV advertising; content analysis; Atlas.ti 7

28.

A Structuralist Semiotic Approach to the Threat of Aberrant Decoding and Positioning

Proceedings of the 11th International Conference on Research in Advertising (ICORIA) 28-30 June 2012
Number of pages: 9 Posted: 23 Oct 2012 Last Revised: 15 Jul 2017
George Rossolatos
University of Kassel
Downloads 41 (393,199)

Abstract:

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message integration, brand’s generative trajectory of signification, aberrant decoding, structuralist semiotics, brand coherence, communicative consistency

29.

Interdiscursive Readings in Cultural Consumer Research

Cambridge Scholars Publishing 2018
Number of pages: 7 Posted: 03 May 2018 Last Revised: 02 Sep 2018
George Rossolatos
University of Kassel
Downloads 35 (416,300)

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cultural consumer research, cultural studies, cultural sociology, CCT, CAQDAS

30.

Exploring the Rhetorical Semiotic Brand Image Structure of Ad Films with Multivariate Mapping Techniques

Semiotica Vol.200, 2014, pp.335-358
Number of pages: 24 Posted: 17 Nov 2013 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 35 (416,300)

Abstract:

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rhetorical semiotics, ad films, brand image, multivariate mapping techniques

31.

Brand Equity Planning with Structuralist Rhetorical Semiotics

Kassel University Press
Number of pages: 17 Posted: 13 Dec 2013 Last Revised: 10 Mar 2014
George Rossolatos
University of Kassel
Downloads 30 (437,194)
Citation 4

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32.

On the Pathology of the Enthymeme: Accounting for Hidden Visual Premises in Advertising Discourse

Signs and Society, Vol. 2, No. 1 (Spring 2014), pp. 1-27
Number of pages: 28 Posted: 25 May 2014
George Rossolatos
University of Kassel
Downloads 29 (441,774)
Citation 1

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33.

Is the Semiosphere Post-Modernist?

Kodikas 38(1) 2015, pp.95-113
Number of pages: 19 Posted: 06 Jun 2014 Last Revised: 12 Jan 2016
George Rossolatos
University of Kassel
Downloads 28 (446,499)

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semiosphere, space, cultural subjectivity, modernity, post-modernity.

34.

Brand Equity Planning with Structuralist Operations and Operations of Rhetorical Transformation

Kodikas: Ars Semeiotica 35(1/2), 2012, pp.153-168
Number of pages: 18 Posted: 23 Nov 2012 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 28 (446,499)

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structuralism, connectionism, rhetorical semiotics, brand equity, brand associations

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36.

Double Or…Nothing: Deconstructing Cultural Heritage

Chinese Semiotic Studies 11(3): 297-315
Number of pages: 19 Posted: 12 Apr 2015 Last Revised: 08 Aug 2015
George Rossolatos
University of Kassel
Downloads 22 (477,612)

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exemplarity, parergonality, supplementarity, cultural heritage

37.

Towards the Cultural Branding Model of the Brandosphere: From Share-of-Market to Share-of-Cultural Representations

In New Semiotics. Between Tradition and Innovation, Proceedings of the 12th Semiotics World Congress, Sofia, Bulgaria, 16-20 September 2014, ed. Kristian Bankov, IASS Publications & NBU Publishing House
Number of pages: 5 Posted: 28 Mar 2014 Last Revised: 03 Mar 2016
George Rossolatos
University of Kassel
Downloads 16 (510,434)

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38.

A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary into Brand Knowledge Structures

Sign Systems Studies 42(1), pp.98-136
Number of pages: 39 Posted: 17 Nov 2013 Last Revised: 17 Aug 2017
George Rossolatos
University of Kassel
Downloads 15 (515,977)

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brand equity, content analysis, multimodal rhetorical semiotics, brand textuality

39.

Post-place Branding as Nomadic Experiencing

Journal of Place Branding & Public Diplomacy (advance publishing Jan 2018)
Number of pages: 36 Posted: 06 Jul 2017 Last Revised: 16 Apr 2018
George Rossolatos
University of Kassel
Downloads 14 (521,559)

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place branding, destination branding, nomadology, territorialization, metaphorical modeling

40.

Limeat Inc.: Furious Pete and the Post-Colonial Hamburger Standard

Chinese Semiotic Studies 12(4) 2016, pp.533-548
Number of pages: 16 Posted: 18 Jan 2016 Last Revised: 10 Nov 2016
George Rossolatos
University of Kassel
Downloads 13 (527,114)

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orality, introjection, drive, speed eating, food culture

41.

From Ideology to Metametanarrative (Addendum to Consuming Antinatalism in Social Media)

Number of pages: 5 Posted: 28 Nov 2017
George Rossolatos
University of Kassel
Downloads 11 (538,270)

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42.

Book Review: Dario Martinelli (2017). Give Peace a Chant: Popular Music, Politics and Social Protest. Springer, 161 Pgs.

International Journal of Marketing Semiotics Vol. V (2017), pp. 22-26.
Number of pages: 5 Posted: 28 Nov 2017
George Rossolatos
University of Kassel
Downloads 9 (549,083)

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music studies, semiotics

43.

On the Spectral Ideology of Cultural Globalization As Social Hauntology

International Journal of Marketing Semiotics Vol. VI 2018,pp.52-72
Number of pages: 20 Posted: 14 Sep 2018
George Rossolatos
University of Kassel
Downloads 6 (565,158)

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globalization, critical semiotics, scapes, différance, spectrality, social hauntology

44.

Consumed by the Real: A Conceptual Framework of Abjective Consumption and Its Freaky Vicissitudes

Qualitative Marketing Research: An International Journal 2018, 21 (1), pp. 39-62
Number of pages: 19 Posted: 04 May 2016 Last Revised: 10 Jan 2018
George Rossolatos
University of Kassel
Downloads 5 (570,643)

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consumer cultural research, abjection, frame analysis, compulsive behavior, repetition, cultural identity, selfhood, Kristeva, Goffman

45.

//rhetor.dixit//: Understanding Ad Texts’ Rhetorical Structure for Differential Figurative Advantage

//rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage,Amazon Press 2013
Posted: 15 Oct 2018
George Rossolatos
University of Kassel

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multimodal discourse analysis, TV advertising, rhetoric, CAQDAS

46.

The Supplement at the… Sau(r)ce: On Jamie Oliver’s Global Brand Strategy

Posted: 18 Sep 2018
George Rossolatos
University of Kassel

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global branding, celebrity chefs, critical discourse analysis, recipiontology, gastrocapital

47.

Impossibly Good Looks: A Pragma-Ontological Approach to Unearthing the Latent Rhetorical Structure of Anti-Aging Advertising Discourse

Sign Systems Studies (2018), 46(2), pp.1-40.
Posted: 07 Sep 2017 Last Revised: 16 Sep 2018
George Rossolatos
University of Kassel

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rhetorical analysis; critical discourse analysis; anti-ageing advertising; fundamental ontology; existential phenomenology

48.

Toy Stories: On the Disciplinary Regime of Vibration

Semiotica 218 (Sep) 2017, pp. 145-164.
Posted: 10 Aug 2017 Last Revised: 18 Sep 2017
George Rossolatos
University of Kassel

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Foucault, sexuality, discourse analysis, qualitative content analysis, consumer culture

49.

A Sociosemiotic Approach to Consumer Engagement in User-Generated Advertising

Social Semiotics Sep 2017 (advance publishing)
Posted: 24 Feb 2017 Last Revised: 28 Sep 2017
George Rossolatos
University of Kassel

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social media, user-generated advertising, cultural branding, brand communications, social semiotics, grounded theory

50.

What’s in a Thang? Dancing to Brand Image with Miley Cyrus’s Multimodal Dance Spectacle

Arts and the Market, 7 (1) 2017, pp.101-130
Posted: 02 Dec 2016 Last Revised: 20 May 2017
George Rossolatos
University of Kassel

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artist branding, live show, sociosemiotics, multimodal semiotic analysis, atlas.ti

51.

Brand Image Re-Revisited: A Semiotic Note on Brand Iconicity and Brand Symbols

Social Semiotics (Advance Publishing May 17 2017)
Posted: 19 Nov 2016 Last Revised: 19 May 2017
George Rossolatos
University of Kassel

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brand image, cultural branding, Peirce, iconicity, brand symbols, brand textuality

52.

Carpool Karaoke: Deconstructing the Directly Lived Experience of Hearing Oneself Singing

Social Semiotics 2017, 27(5), pp. 624-637
Posted: 15 Aug 2016 Last Revised: 19 Aug 2017
George Rossolatos
University of Kassel

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spectacles’ consumption, phenomenology, semiotics, interpretive videography, cultural identity, urban studies, talk-show

53.

A Multimodal Discourse Analytic Approach to the Articulation of Martini’s 'Desire' Positioning in Filmic Product Placement (Social Semiotics 27(2): 211-226).

Social Semiotics 27(2): 211-226, 2017
Posted: 23 Dec 2015 Last Revised: 06 Jul 2017
George Rossolatos
University of Kassel

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product placement, multimodal discourse analysis, Lacanian psychoanalysis, filmic discourse

54.

Servicing a Heavy Metal Fandom Posthumously: A Sociosemiotic Account of Collective Identity Formation in Dio's Memorial

Social Semiotics 25(5), 2015, pp.633-655
Posted: 22 Jun 2015 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

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memorial, fandom, metafunctional analysis, semiotic resources, heavy metal

55.

Operationalizing Groupe Μ's Local and General Degrees Zero in the Light of Multimodal Ad Filmic Textual Analysis

10th International Conference on Semiotics, Greece, Oct 5th 2013
Posted: 01 Jun 2015
George Rossolatos
University of Kassel

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56.

Before the Consummation What? On the Role of the Semiotic Economy of Seduction

Continuum: Journal of Media and Cultural Studies 30(4) 2016, pp.451-465
Posted: 21 Mar 2015 Last Revised: 06 Jul 2017
George Rossolatos
University of Kassel

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habitus, cultural field, semiotics, flirtation, seduction, semiotics

57.

Taking the ‘Multimodal Turn’ in Interpreting Consumption Experiences

Consumption, Markets & Culture 18(5), 2015, pp.427-446
Posted: 28 Dec 2014 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

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experiential consumption, consumption experiences, sociosemiotics, multimodality

58.

Lady Gaga as (Dis)Simulacrum of Monstrosity

Celebrity Studies 6(2), 2015, pp.231-246
Posted: 20 Jul 2014 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

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monstrosity, sign systems, flows of intensity, territorialization, Lady Gaga

59.

'I Know Half the Money I Spend on Advertising Is Wasted, but I Don't Know Which Half' (J.Wannamaker) - Semiotic Answers to Perennial Branding Troubles

Social Semiotics, 2013, 23:4, 545-560
Posted: 09 Mar 2012 Last Revised: 05 Jul 2017
George Rossolatos
University of Kassel

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message integration, brand’s generative trajectory of signification, aberrant decoding, structuralist semiotics, brand coherence, communicative consistency, marketing, advertising