Anthony Patterson

University of Liverpool

Professor of Marketing

Chatham Street

Liverpool, Merseyside L69 7ZH

United Kingdom

http://www.liv.ac.uk/management/staff/anthony-patterson/

SCHOLARLY PAPERS

41

DOWNLOADS
Rank 11,711

SSRN RANKINGS

Top 11,711

in Total Papers Downloads

5,443

SSRN CITATIONS
Rank 20,425

SSRN RANKINGS

Top 20,425

in Total Papers Citations

1

CROSSREF CITATIONS

49

Scholarly Papers (41)

1.

“You’re a Wizard, Harry!” Consumer Response to the Harry Potter Phenomenon

Advances in Consumer Research, Vol. 33, pp.155-160, 2006
Number of pages: 6 Posted: 12 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 393 (98,008)

Abstract:

Loading...

Harry Potter, transformative consumer research

2.

No Tale, No Sale: A Novel Approach to Marketing Communication

The Marketing Review, Vol. 5, No. 4, pp. 315-328, Winter 2005
Number of pages: 14 Posted: 10 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 379 (102,253)

Abstract:

Loading...

Storytelling, Narrative, Bridget Jones's Diary, Fight Club

3.

Social-Networkers of the World, Unite and Take Over: A Meta-Introspective Perspective on the Facebook Brand

Journal of Business Research, Vol. 65, pp. 527-534, 2012
Number of pages: 8 Posted: 10 Feb 2012 Last Revised: 21 Aug 2014
Anthony Patterson
University of Liverpool
Downloads 356 (109,654)

Abstract:

Loading...

introspection, social networks, Facebook, life-casting

4.

Figments for Sale: Marketing, Imagination and the Artistic Imperative

IMAGINING MARKETING: ART, AESTHETICS AND THE AVANT-GARDE. S. Brown & A. Patterson, eds., Routledge, 2000
Number of pages: 27 Posted: 12 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 303 (130,613)

Abstract:

Loading...

Arts marketing, Imagination

5.

Digital Youth, Mobile Phones and Text Messaging: Assessing the Profound Impact of a Technological Afterthought

The Routledge Companion to Digital Consumption, Belk, R. and Llamas, R. eds., London, Routledge, 2012
Number of pages: 18 Posted: 29 Apr 2012 Last Revised: 04 Aug 2015
Anthony Patterson
University of Liverpool
Downloads 288 (137,841)

Abstract:

Loading...

Text messaging, texting, Digital youth, Screenagers

6.

Never Tickle a Sleeping Bookworm: How Readers Devour Harry Potter

Marketing Intelligence & Planning, Vol. 27, No. 6, p. 818, 2009
Number of pages: 15 Posted: 13 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 260 (152,972)

Abstract:

Loading...

Narratives, Consumer behaviour, Books, Fiction, Reading, Brands

7.

Selling Stories: Harry Potter and the Marketing Plot

Psychology & Marketing, Vol. 27, No. 6, pp. 541-556, June 2010
Number of pages: 16 Posted: 12 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 252 (157,959)

Abstract:

Loading...

Harry Potter

8.

Peppa Piggy in the Middle of Marketers and Mashup Makers: A Netnography of Absurd Animation on YouTube

Brown, Stephen and Ponsonby-McCabe, Sharon ed(s) Brand Mascots: And Other Marketing Animals, London, Routledge, pp. 123-140, 2014
Number of pages: 18 Posted: 23 Jul 2014
Catherine Wilkinson and Anthony Patterson
University of Liverpool and University of Liverpool
Downloads 216 (183,775)

Abstract:

Loading...

Web 2.0, Branding, Netnography, Youtube, Cartoons, Fan Fiction, Misrepresentation, and Brandjacking

9.

The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Journal of Strategic Marketing Vol. 20, No. 1, pp. 35-44, February 2012
Number of pages: 10 Posted: 17 Feb 2012
Anthony Patterson, Lee Quinn and Steve Baron
University of Liverpool, University of Liverpool and University of Liverpool - Management School (ULMS)
Downloads 206 (191,288)

Abstract:

Loading...

10.

Service-Dominant Logic: Marketing Research Implications and Opportunities

Journal of Customer Behaviour, Vol. 9, No. 3, pp. 253-264, 2010
Number of pages: 12 Posted: 16 Feb 2012
Steve Baron, Anthony Patterson, Gary Warnaby and Kim Harris
University of Liverpool - Management School (ULMS), University of Liverpool, University of Liverpool and Florida State University
Downloads 206 (191,288)

Abstract:

Loading...

Service-dominant logic, Marketing research, Customer diaries, Introspection, Customer critics

11.

How to Create an Influential Anthropomorphic Mascot: Literary Musings on Marketing, Make-Believe, and Meerkats

Journal of Marketing Management, Volume 29, Issue 1-2, pp. 69-85, 2013
Number of pages: 17 Posted: 11 Feb 2013 Last Revised: 10 May 2013
Anthony Patterson, Yusra Khogeer and Julia Hodgson
University of Liverpool, University of Liverpool and University of Liverpool
Downloads 205 (192,153)
Citation 1

Abstract:

Loading...

anthropomorphic, literary, mascot

12.

Riddikulus! Consumer Reflections on the Harry Potter Phenomenon

CONSUMING BOOKS: THE MARKETING AND CONSUMPTION OF LITERATURE, p. 146, S. Brown, Sage. 2006
Number of pages: 14 Posted: 13 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 183 (212,825)

Abstract:

Loading...

Harry Pottter, Marketing, Consumer Response, Literary Analysis

13.

Harry Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale

Journal of Marketing Management, Vol. 25, Nos. 5-6, pp. 519-533, 2009
Number of pages: 15 Posted: 10 Feb 2012 Last Revised: 13 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 175 (221,128)

Abstract:

Loading...

Harry Potter, Service-Dominant Logic, Customer co-creation, Goods versus Services

14.

The Confessionalist Manifesto: Consumer Behaviour and Self-Construction in High Fidelity and Bridget Jones's Diary

In: McAuley, Andrew and Sparks, Leigh eds. Proceedings of the 1999 Annual Conference of Marketing. Academy of Marketing, University of Sterling: The Chartered Institute of Marketing, pp.CD-Rom
Number of pages: 19 Posted: 06 Apr 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 162 (236,029)

Abstract:

Loading...

Consumer behaviour, self-construction, High Fidelity, Bridget Jones Diary

15.

Brand Ireland: Tourism and National Identity

TOURISM AND NATIONAL IDENTITY: AN INTERNATIONAL PERSPECTIVE, p. 26, E. Frew & L. White, eds., Routledge, April 2011
Number of pages: 12 Posted: 13 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 154 (246,263)

Abstract:

Loading...

Irish Tourism, Brand Ireland. Irishness, History of Ireland

16.

Life is a Fatal Disease: Collected Poems 1962–1995

THE ENCYCLOPEDIA OF AMERICAN INDIAN LITERATURE. OKLAHOMA, FACTS ON FILE, Alan R. Velie and Jennifer McClinton-Temple eds., 1997
Number of pages: 1 Posted: 15 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 137 (270,574)

Abstract:

Loading...

Paula Gunn Allen

17.

Beyond Technology Acceptance: Understanding Consumer Practice

International Journal of Service Industry Management, Vol. 17, No. 2, pp. 111-135, 2006
Number of pages: 25 Posted: 12 Feb 2012
Steve Baron, Anthony Patterson and Kim Harris
University of Liverpool - Management School (ULMS), University of Liverpool and Florida State University
Downloads 115 (307,766)

Abstract:

Loading...

Consumer research, Communication technologies, Consumer behaviour

18.

Extreme Cultural and Marketing Makeover: Liverpool Home Edition

In: O'Reilly, Daragh & Kerrigan, Finola ed(s). Marketing the Arts: A Fresh Approach. London, Routledge, pp. 240-256
Number of pages: 17 Posted: 17 Apr 2012 Last Revised: 30 May 2012
Anthony Patterson
University of Liverpool
Downloads 112 (313,547)

Abstract:

Loading...

Liverpool, cities, city, tourism, culture

19.

Brand Ireland

Irish Marketing Review, Vol. 20, No. 2, pp. 89-98, 2009
Number of pages: 10 Posted: 11 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 99 (340,714)

Abstract:

Loading...

Ireland, branding

20.

Storying Marketing Research: The Twisted Tale of a Consumer Profiled

Journal of Marketing Management, Forthcoming
Number of pages: 14 Posted: 06 Mar 2013
Lee Quinn and Anthony Patterson
University of Liverpool and University of Liverpool
Downloads 94 (352,186)

Abstract:

Loading...

Storytelling, consumer profiling, marketing practice

21.

Chronicles of ‘Customer Experience’: The Downfall of Lewis’s Foretold

Journal of Marketing Management, Vol. 24, No. 1, pp. 29-45, 2008
Number of pages: 17 Posted: 11 Feb 2012
Anthony Patterson, Julia Hodgson and Jenny
University of Liverpool, University of Liverpool and University of Central Lancashire
Downloads 92 (357,008)

Abstract:

Loading...

Customer experience, Introspection, Services marketing, Failure, Experience economy

22.

Re-Imagining the City of Liverpool as a Capital of Consumption

European Advances in Consumer Research, Volume 9, 2010
Number of pages: 7 Posted: 23 Apr 2012
Anthony Patterson and Julia Hodgson
University of Liverpool and University of Liverpool
Downloads 86 (372,246)

Abstract:

Loading...

Liverpool, City Branding

23.

Marketers Wake! A Portrait of the Artist as a Marketing Man

IMAGINING MARKETING: ART, AESTHETICS AND THE AVANT-GARDE, p. 73, S. Brown & A. Patterson, eds., Routledge. 2000
Number of pages: 12 Posted: 12 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 78 (394,326)

Abstract:

Loading...

James Joyce, Irish pubs

24.

Knick-Knack Paddy-Whack, Give a Pub a Theme

Journal of Marketing Management, Vol. 16, pp. 647-662, 2000
Number of pages: 16 Posted: 12 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 78 (394,326)

Abstract:

Loading...

Irish pubs, Ireland, theming

25.

Communication and Marketing in a Mobilized World: Diary Research on 'Generation Txt'

European Advances in Consumer Research, Vol. 6, pp. 147-152, Darach Turley and Stephen Brown, eds., Association for Consumer Research, 2003
Number of pages: 6 Posted: 12 Apr 2012
Anthony Patterson, Steve Baron and Kim E. Cassidy
University of Liverpool, University of Liverpool - Management School (ULMS) and affiliation not provided to SSRN
Downloads 74 (406,212)

Abstract:

Loading...

Texting, Text Messaging

26.

Comeback for the Craic: A Literary Pub Crawl

TIME, SPACE, AND THE MARKET: RETROSCAPES, p. 75, S. Brown & J. Sherry, Jr., eds., ME Sharp, 2003
Number of pages: 19 Posted: 12 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 66 (431,893)

Abstract:

Loading...

Irish pubs, Ireland

27.

Processes, Relationships, Settings, Products and Consumers: The Case for Qualitative Diary Research

Qualitative Market Research: An International Journal, Vol. 8 No. 2, 2005
Number of pages: 15 Posted: 09 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 62 (445,783)

Abstract:

Loading...

Qualitative research, Information research, Electronic mail, Records management, text messaging

28.

Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation

Journal of Services Marketing, 29/6/7, 613–621.
Number of pages: 9 Posted: 03 Mar 2016
Rachael Ashman and Anthony Patterson
University of Liverpool and University of Liverpool
Downloads 59 (456,643)

Abstract:

Loading...

Impact, Dissemination, SEM, Quantitative research, Infographics, Service arts

29.

Fabricating Celebrity Brands via Scandalous Narrative: Crafting, Capering and Commodifying the Comedian, Russell Brand

Journal of Marketing Management, 31:5-6, 599-615.
Number of pages: 17 Posted: 11 Apr 2015 Last Revised: 11 May 2015
Scott Mills, Anthony Patterson and Lee Quinn
University of Liverpool, University of Liverpool and University of Liverpool
Downloads 57 (464,199)

Abstract:

Loading...

Celebrity, scandal, commodification

30.

Shopping Soundtracks: Evaluating the Musicscape Using Introspective Data

Arts Marketing: An International Journal, Vol. 3 No. 1, 2013, pp. 41-57
Number of pages: 17 Posted: 02 Jun 2013
Steve Oakes, Anthony Patterson and Helen Oakes
University of Liverpool, University of Liverpool and Keele University
Downloads 57 (464,199)

Abstract:

Loading...

Music, Servicescape, Musicscape, Memory, Introspection, Department stores, Consumer behaviour

31.

A Speeddating Story: The Lover’s Guide to Marketing Excellence

Journal of Marketing Management, Vol. 22, pp. 455-471, 2006
Number of pages: 17 Posted: 09 Feb 2012
Anthony Patterson and Julia Hodgson
University of Liverpool and University of Liverpool
Downloads 57 (464,199)

Abstract:

Loading...

speeddating, consumer experience, love, marketing excellence

32.

Deviant Employees and Dreadful Service Encounters: Customer Tales of Discord and Distrust

Journal of Services Marketing, Vol. 24, No. 6, pp. 438-445, 2010
Number of pages: 8 Posted: 10 Feb 2012
Anthony Patterson and Steve Baron
University of Liverpool and University of Liverpool - Management School (ULMS)
Downloads 56 (467,906)

Abstract:

Loading...

Customers, Retail trade, Problem employees, Individual behaviour, Service levels

33.

Art, Ideology, and Introspection

International Journal of Culture, Tourism and Hospitality Research, Vol. 4, No. 1, pp. 57-69, 2010
Number of pages: 13 Posted: 12 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 54 (475,586)

Abstract:

Loading...

Arts, Marketing, Consumption, Introspection

34.

Strangers in the Night: Speeddating, CCI and Service Businesses

Service Business, Vol. 1, pp. 211-232, 2007
Number of pages: 22 Posted: 15 Feb 2012
Steve Baron, Anthony Patterson, Kim Harris and Julia Hodgson
University of Liverpool - Management School (ULMS), University of Liverpool, Florida State University and University of Liverpool
Downloads 45 (513,725)

Abstract:

Loading...

Customer-to-customer interactions, Speeddating, Service businesses, Consumer experience

35.

Editorial: Conference Special Issue – Marketing Fields Forever 2011

Journal of Marketing Management, Vol. 27, Nos. 13-14, pp. 1299-1303, December 2011
Number of pages: 5 Posted: 10 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 39 (542,347)

Abstract:

Loading...

36.

A Step-by-Step Guide to Bridget Jones's Diary, Fight Club and the 'How to' Industry

CONSUMING BOOKS: THE MARKETING AND CONSUMPTION OF LITERATURE, p. 184, S. Brown, ed., Sage. 2006
Number of pages: 12 Posted: 13 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 38 (547,320)

Abstract:

Loading...

Literary success, Marketing of books, Fight Club, Bridget Jones's Diary

37.

Inventing the Pubs of Ireland: The Importance of Being Postcolonial

Journal of Strategic Marketing, Vol. 15, pp. 41–51, February 2007
Number of pages: 11 Posted: 15 Feb 2012 Last Revised: 27 Feb 2013
Anthony Patterson
University of Liverpool
Downloads 37 (552,420)

Abstract:

Loading...

Postcolonial, Ireland, Irishness, branding

38.

‘Don’t Forget the Fruit Gums, Chum’: Marketing Under Erasure and Renewal

Marketing Theory, Vol. 8, No. 4, pp. 449–463, 2008
Number of pages: 15 Posted: 11 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 35 (563,015)

Abstract:

Loading...

amnesia, forgetting, marketing history, memory, remembering

39.

Try Speed Dating at Your Next Networking Event!

Better Business, Vol. 161, pp. 9-10, November 2008
Number of pages: 2 Posted: 15 Feb 2012
Anthony Patterson
University of Liverpool
Downloads 33 (573,853)

Abstract:

Loading...

speeddating, social networking

40.

Casting a Critical "I" Over Caffrey's Irish Ale: Soft Words, Strongly Spoken

Journal of Marketing Management, Vol. 14, pp. 733-748, 1998
Number of pages: 16 Posted: 12 Feb 2012
Anthony Patterson and Stephen Brown
University of Liverpool and Ulster University
Downloads 27 (609,410)

Abstract:

Loading...

introspection, subjective personal introspection

41.

Trade Softly Because You Trade on My Dreams: A Paradisal Prolegomenon

Marketing Intelligence & Planning, Vol. 18, Nos. 6 & 7, pp. 316-320, 2000
Number of pages: 5 Posted: 17 Feb 2012
Stephen Brown and Anthony Patterson
Ulster University and University of Liverpool
Downloads 18 (672,074)

Abstract:

Loading...

Post-modernism, Marketing theory, Paradise