Nitika Garg

University of New South Wales (UNSW)

Kensington

High St

Sydney , NSW 2052

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

224

CITATIONS

2

Scholarly Papers (3)

1.

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice

Journal of Consumer Research, Vol. 32, No. 1, 2005
Number of pages: 7 Posted: 25 Oct 2013
Nitika Garg, Jeffrey Inman and Vikas Mittal
University of New South Wales (UNSW), University of Pittsburgh - Katz Graduate School of Business and Rice University
Downloads 115 (237,737)
Citation 6

Abstract:

Loading...

Affect, task-related affect, incidental affect, anger, sadness

2.

Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

Number of pages: 53 Posted: 18 Sep 2017
Rahul Govind, Nitika Garg and Vikas Mittal
UNSW Business School, University of New South Wales (UNSW) and Rice University
Downloads 90 (280,467)

Abstract:

Loading...

Weather, Affect, Hedonic Consumption, Males, Females

3.

The Influence of Incidental Affect on Consumers’ Food Intake

Journal of Marketing 71.1 (2007): 194-206
Number of pages: 13 Posted: 01 Aug 2014
Nitika Garg, Brian Wansink and Jeffrey Inman
University of New South Wales (UNSW), Cornell University and University of Pittsburgh - Katz Graduate School of Business
Downloads 19 (521,336)
Citation 19

Abstract:

Loading...