Yi-Chun (Chad) Ho

George Washington University - School of Business

Assistant Professor

Washington, DC 20052

United States

http://business.gwu.edu/profiles/yi-chun-chad-ho/

  • George Washington University - School of Business

SCHOLARLY PAPERS

14

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2,496

SSRN CITATIONS
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SSRN RANKINGS

Top 30,177

in Total Papers Citations

13

CROSSREF CITATIONS

8

Scholarly Papers (14)

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1.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 30 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 505 (55,207)

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

2.

Disconfirmation Effect on Online Rating Behavior: A Structural Model

Information Systems Research, 28(3), pp. 626-642, 2017
Number of pages: 38 Posted: 31 Oct 2014 Last Revised: 30 Mar 2018
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business
Downloads 502 (55,619)
Citation 7

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation

3.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 348 (86,294)

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cash back, online advertising, promotion, price discrimination, duopoly

4.

Money Maker or Money Loser? The Dilemma of Membership Free Shipping

Number of pages: 38 Posted: 13 Aug 2016
Xue Tan, Yi-Chun (Chad) Ho and Yong Tan
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 292 (104,709)
Citation 2

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

5.

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Journal of Management Information Systems, 35(1) pp. 86-116, 2018
Number of pages: 34 Posted: 06 Oct 2016 Last Revised: 09 Sep 2018
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 289 (105,923)
Citation 4

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fintech, peer-to-peer lending, crowdfunding, herding, multilevel model, regulations

6.

The Persuasive and Informative Effects of Information Disclosure: Evidence from an Online Supply Chain Finance Market

Number of pages: 43 Posted: 08 Mar 2018 Last Revised: 22 Jul 2018
Zhijin Zhou, Shengsheng Xiao, Yi-Chun (Chad) Ho and Yong Tan
University of Washington - Michael G. Foster School of Business, Shanghai University of Finance and Economics, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 262 (117,409)
Citation 2

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FinTech, Supply Chain Finance; Crowdfunding; Information Disclosure; Natural Experiment; Demand Estimation; Bayesian Learning

7.

Not Just a Name: The Moderating Effect of Identity Disclosure on Herding

Number of pages: 32 Posted: 12 Mar 2018 Last Revised: 31 Jul 2019
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 125 (228,022)
Citation 2

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herding; peer influence; crowdfunding; anonymity; multilevel models; hierarchical Bayes

8.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho and Zhijie Lin
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University
Downloads 64 (348,241)

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

9.

Platform Choice in Online Peer-to-Peer Lending Markets: A Joint Structural Model

Number of pages: 58 Posted: 15 Jul 2019 Last Revised: 05 Aug 2019
Shengsheng Xiao, Yi-Chun (Chad) Ho, Hailiang Huang and Zhijie Lin
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics and Tsinghua University
Downloads 54 (378,537)
Citation 3

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Online P2P Lending, Platform Selection, Platform Governance, Two-Sided Market, Demand Estimation, Social Welfare

10.

When Online Lending Meets Real Estate: An Empirical Investigation of Lender Behavior in Real-Estate Crowdfunding

Number of pages: 36 Posted: 19 Jul 2019 Last Revised: 05 Aug 2019
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 27 (486,658)
Citation 2

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crowdfunding, real estate, collateral, housing prices, stock market

11.

Building the Momentum: The Role of Operational and Information Services in Crowdfunding

Kelley School of Business Research Paper No. 19-39
Number of pages: 34 Posted: 02 Aug 2019
Yi-Chun (Chad) Ho, Hai Che and Shengsheng Xiao
George Washington University - School of Business, Indiana University - Kelley School of Business and Shanghai University of Finance and Economics
Downloads 15 (556,076)

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Crowdfunding, Service Operation, Herding, Observational Learning, Econometrics, Platform Design

12.

Not Just a Name: 
The Moderating Effect of Online Identity on Herding

Number of pages: 32 Posted: 06 Aug 2019
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 13 (568,440)

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herding, peer influence, crowdfunding, anonymity, multilevel models, hierarchical Bayes

13.

Distance and Local Competition in Location-Based Advertising

Posted: 03 Apr 2018 Last Revised: 16 Aug 2019
Yi-Jen (Ian) Ho, Sanjeev Dewan and Yi-Chun (Chad) Ho
Pennsylvania State University - Smeal College of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business

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location-based advertising, geofencing, competition, hierarchical bayes

14.

Online Appendix for 'Money Maker or Money Loser? The Dilemma of Membership Free Shipping'

Posted: 14 Aug 2016
Xue Tan, Yi-Chun (Chad) Ho and Yong Tan
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

Other Papers (3)

Total Downloads: 0
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1.

Disconfirmation Effect on Online Opinion Expression

Posted: 29 Mar 2018
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

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online review, online word of mouth, learning models, hierarchical Bayes

2.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business

Abstract:

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel

3.

Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis

Posted: 13 Mar 2018 Last Revised: 19 Jul 2019
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

Abstract:

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation