Yi-Chun (Chad) Ho

George Washington University - School of Business

Associate Professor

Washington, DC 20052

United States

http://business.gwu.edu/chad-ho

  • George Washington University - School of Business

SCHOLARLY PAPERS

18

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7,696

TOTAL CITATIONS
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Top 14,209

in Total Papers Citations

72

Scholarly Papers (18)

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1.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 08 Jul 2022
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Tulane University - A.B. Freeman School of Business and University of Washington - Michael G. Foster School of Business
Downloads 1,098 (42,343)
Citation 4

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

2.

Disconfirmation Effect on Online Rating Behavior: A Structural Model

Information Systems Research, 28(3), pp. 626-642, 2017
Number of pages: 37 Posted: 31 Oct 2014 Last Revised: 14 May 2020
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business
Downloads 1,011 (47,544)
Citation 11

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation

3.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Tulane University - A.B. Freeman School of Business and University of Washington - Michael G. Foster School of Business
Downloads 964 (50,804)
Citation 1

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cash back, online advertising, promotion, price discrimination, duopoly

4.

What’s in a “Username”? The Effect of Perceived Anonymity on Herding in Crowdfunding

Information Systems Research, 33(1), pp. 1-17, 2022
Number of pages: 40 Posted: 06 Aug 2019 Last Revised: 23 Mar 2022
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 772 (68,691)

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crowdfunding; herding; observational learning; anonymity; privacy; source credibility

5.

Investor Learning in Crowdfunded Supply Chain Finance Markets

Production and Operations Management, Published Online
Number of pages: 28 Posted: 08 Mar 2018 Last Revised: 03 Feb 2025
Zhijin Zhou, Yi-Chun (Chad) Ho, Shengsheng Xiao, Yong Tan and Mingrui (Ray) Zhang
University of Washington - Michael G. Foster School of Business, George Washington University - School of Business, Shanghai University of Finance and Economics, University of Washington - Michael G. Foster School of Business and University of Denver - Daniels College of Business
Downloads 630 (89,264)

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FinTech, crowdfunding, supply chain finance, digital platforms, Bayesian learning, Bayesian estiation

6.

Money Maker or Money Loser? The Dilemma of Membership Free Shipping

Number of pages: 38 Posted: 13 Aug 2016
Xue (Jane) Tan, Yi-Chun (Chad) Ho and Yong Tan
Cox School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 493 (121,135)
Citation 4

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

7.

When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding

Information Systems Research, 31(3), pp. 715-730, 2020
Number of pages: 36 Posted: 19 Jul 2019 Last Revised: 28 Sep 2020
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 475 (126,644)
Citation 14

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crowdfunding, P2P lending, real estate, collateral, housing prices, stock market

8.

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Journal of Management Information Systems, 35(1) pp. 86-116, 2018
Number of pages: 34 Posted: 06 Oct 2016 Last Revised: 12 Nov 2021
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 445 (137,030)
Citation 24

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fintech, peer-to-peer lending, crowdfunding, herding, multilevel model, regulations

9.

Distance and Local Competition in Mobile Geofencing

Information Systems Research, 31(4), pp. 1421-1442, 2020
Number of pages: 47 Posted: 03 Apr 2018 Last Revised: 13 Mar 2021
Yi-Jen (Ian) Ho, Sanjeev Dewan and Yi-Chun (Chad) Ho
Tulane University - A.B. Freeman School of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business
Downloads 401 (154,527)
Citation 10

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location-based advertising, geofencing, mobile, purchase funnel, competition, hierarchical Bayes

10.

Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers

Information Systems Research, 32(4), pp. 1115-1127, 2021
Number of pages: 29 Posted: 31 Mar 2021 Last Revised: 27 Mar 2023
Zhen Fang, Yi-Chun (Chad) Ho, Xue (Jane) Tan and Yong Tan
Fudan University - School of Management, George Washington University - School of Business, Cox School of Business and University of Washington - Michael G. Foster School of Business
Downloads 400 (154,991)
Citation 2

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free shipping, contingent free shipping, segmentation, price discrimination, electronic commerce

11.

Relational Resonance and Content Creation

Management Science, Published Online
Number of pages: 70 Posted: 08 Jun 2020 Last Revised: 03 Feb 2025
Tingting Song and Yi-Chun (Chad) Ho
Shanghai Jiao Tong University - Antai College of Economics and Management and George Washington University - School of Business
Downloads 324 (195,290)

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user-generated content, social media, social networks, resonance, autonomy, Bayesian hierarchical modeling, Bayesian inference

12.

Navigating Uncertainty: Toward Understanding User Size Effects in Debt-based Crowdfunding

Number of pages: 39 Posted: 15 Jul 2019 Last Revised: 05 Mar 2025
Shengsheng Xiao, Yi-Chun (Chad) Ho, Hailiang Huang, Zhijie Lin and Subhasish Dasgupta
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics, Tsinghua University - School of Economics and Management and George Washington University
Downloads 245 (261,800)
Citation 2

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crowdfunding, uncertainty, size effects, observational learning, platform growth, panel VAR

13.

Building the Momentum: 
Information Disclosure and Herding in Online Crowdfunding

Production and Operations Management, 30(9), pp. 3213-3230
Number of pages: 37 Posted: 29 Sep 2022 Last Revised: 19 Oct 2022
Shengsheng Xiao, Yi-Chun (Chad) Ho and Hai Che
Shanghai University of Finance and Economics, George Washington University - School of Business and Indiana University - Kelley School of Business
Downloads 115 (502,071)

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crowdfunding; communications; herding, observational learning; topic modeling; instrument variables

14.

Streamer Dynamics in Live Streaming Commerce

Number of pages: 5 Posted: 06 Nov 2023 Last Revised: 16 Sep 2024
Honglong Wang, Guoxin Li, Yi-Chun (Chad) Ho and Shaohui Wu
Harbin Institute of Technology, Harbin Institute of Technology, George Washington University - School of Business and Harbin Institute of Technology
Downloads 111 (515,405)

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live streaming, spillovers, substitution, competitor entry, digital platform

15.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho and Zhijie Lin
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University - School of Economics and Management
Downloads 110 (518,825)

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

16.

Can Less Be More? Examining Consumer Responses to Follower Count in Influencer-Commerce

Number of pages: 46 Posted: 06 Nov 2023 Last Revised: 30 Jan 2025
Angela Choi, Yoonseock Son, Yi-Chun (Chad) Ho and Yong Tan
Sungkyunkwan University, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 102 (548,181)

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Influencers, social influence, purchase funnel, hierarchical Bayes, bivariate probit

17.

Examining the Impacts of Managerial Responses on Customer Reviews: A Content Congruence Perspective

Posted: 26 Dec 2023
Wanxin Qiao, Yi-Chun (Chad) Ho, Zhijun Yan and Qiuju Yin
Beijing Institute of Technology, George Washington University - School of Business, Beijing Institute of Technology and Beijing Institute of Technology

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managerial responses, online reviews, content congruence, congruity theory

18.

Online Appendix for 'Money Maker or Money Loser? The Dilemma of Membership Free Shipping'

Posted: 14 Aug 2016
Xue (Jane) Tan, Yi-Chun (Chad) Ho and Yong Tan
Cox School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

Other Papers (3)

Total Downloads: 0
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1.

Disconfirmation Effect on Online Opinion Expression

Posted: 29 Mar 2018
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

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online review, online word of mouth, learning models, hierarchical Bayes

2.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Tulane University - A.B. Freeman School of Business and University of Washington - Michael G. Foster School of Business

Abstract:

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel

3.

Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis

Posted: 13 Mar 2018 Last Revised: 19 Jul 2019
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

Abstract:

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation