Yi-Chun (Chad) Ho

George Washington University - School of Business

Associate Professor

Washington, DC 20052

United States

http://business.gwu.edu/chad-ho

SCHOLARLY PAPERS

14

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5,246

SSRN CITATIONS
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Top 24,325

in Total Papers Citations

37

CROSSREF CITATIONS

2

Scholarly Papers (14)

1.

Disconfirmation Effect on Online Rating Behavior: A Structural Model

Information Systems Research, 28(3), pp. 626-642, 2017
Number of pages: 37 Posted: 31 Oct 2014 Last Revised: 14 May 2020
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business
Downloads 806 (43,557)
Citation 11

Abstract:

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation

2.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 08 Jul 2022
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 801 (43,849)
Citation 2

Abstract:

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

3.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 734 (49,339)
Citation 1

Abstract:

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cash back, online advertising, promotion, price discrimination, duopoly

4.

What’s in a “Username”? The Effect of Perceived Anonymity on Herding in Crowdfunding

Information Systems Research, 33(1), pp. 1-17, 2022
Number of pages: 40 Posted: 06 Aug 2019 Last Revised: 23 Mar 2022
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 541 (72,842)

Abstract:

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crowdfunding; herding; observational learning; anonymity; privacy; source credibility

5.

Investor Learning in Crowdfunded Supply Chain Finance Markets

Number of pages: 32 Posted: 08 Mar 2018 Last Revised: 29 Jan 2021
Zhijin Zhou, Shengsheng Xiao, Yi-Chun (Chad) Ho and Yong Tan
University of Washington - Michael G. Foster School of Business, Shanghai University of Finance and Economics, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 434 (95,206)

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FinTech, Supply Chain Finance; Crowdfunding; Platform Policy; Learning

6.

Money Maker or Money Loser? The Dilemma of Membership Free Shipping

Number of pages: 38 Posted: 13 Aug 2016
Xue (Jane) Tan, Yi-Chun (Chad) Ho and Yong Tan
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 392 (106,737)
Citation 3

Abstract:

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

7.

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Journal of Management Information Systems, 35(1) pp. 86-116, 2018
Number of pages: 34 Posted: 06 Oct 2016 Last Revised: 12 Nov 2021
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 361 (117,168)
Citation 12

Abstract:

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fintech, peer-to-peer lending, crowdfunding, herding, multilevel model, regulations

8.

When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding

Information Systems Research, 31(3), pp. 715-730, 2020
Number of pages: 36 Posted: 19 Jul 2019 Last Revised: 28 Sep 2020
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 355 (119,723)
Citation 4

Abstract:

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crowdfunding, P2P lending, real estate, collateral, housing prices, stock market

9.

Distance and Local Competition in Mobile Geofencing

Information Systems Research, 31(4), pp. 1421-1442, 2020
Number of pages: 47 Posted: 03 Apr 2018 Last Revised: 13 Mar 2021
Yi-Jen (Ian) Ho, Sanjeev Dewan and Yi-Chun (Chad) Ho
Pennsylvania State University - Smeal College of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business
Downloads 251 (170,982)
Citation 2

Abstract:

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location-based advertising, geofencing, mobile, purchase funnel, competition, hierarchical Bayes

10.

Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers

Information Systems Research, Forthcoming
Number of pages: 29 Posted: 31 Mar 2021 Last Revised: 02 Apr 2021
Zhen Fang, Yi-Chun (Chad) Ho, Xue (Jane) Tan and Yong Tan
University of Washington, Michael G. Foster School of Business, Students, George Washington University - School of Business, Indiana University - Kelley School of Business and University of Washington - Michael G. Foster School of Business
Downloads 236 (181,397)

Abstract:

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free shipping, contingent free shipping, segmentation, price discrimination, electronic commerce

11.

Chicken or Egg? 
Asymmetry between Cross-side Network Effects in Crowdfunding Markets

Number of pages: 54 Posted: 15 Jul 2019 Last Revised: 13 Apr 2022
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics, Tsinghua University - School of Economics and Management and George Washington University
Downloads 150 (270,364)
Citation 1

Abstract:

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lending-based crowdfunding; network effects; two-sided market; platform growth; panel VAR

12.

Now You See Me: 
The Role of Reciprocal Tie Formation in Provider Social Networks

Number of pages: 49 Posted: 08 Jun 2020 Last Revised: 16 Nov 2021
Tingting Song and Yi-Chun (Chad) Ho
Shanghai Jiao Tong University - Antai College of Economics and Management and George Washington University - School of Business
Downloads 107 (346,981)

Abstract:

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user-generated content, social networks, hierarchical Bayesian modeling, social capital, social presence

13.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho and Zhijie Lin
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University - School of Economics and Management
Downloads 78 (422,009)

Abstract:

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

14.

Online Appendix for 'Money Maker or Money Loser? The Dilemma of Membership Free Shipping'

Posted: 14 Aug 2016
Xue (Jane) Tan, Yi-Chun (Chad) Ho and Yong Tan
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business

Abstract:

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

Other Papers (3)

Total Downloads: 0
1.

Disconfirmation Effect on Online Opinion Expression

Posted: 29 Mar 2018
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

Abstract:

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online review, online word of mouth, learning models, hierarchical Bayes

2.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business

Abstract:

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel

3.

Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis

Posted: 13 Mar 2018 Last Revised: 19 Jul 2019
Yi-Chun (Chad) Ho, Junjie Wu and Yong Tan
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

Abstract:

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation