Zhe Qu

Fudan University

Assistant Professor

No. 670, Guoshun Road

No.670 Guoshun Road

Shanghai, 200433

China

SCHOLARLY PAPERS

3

DOWNLOADS

227

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Implications of Online Social Activities for E-Tailers’ Business Performance

European Journal of Marketing, Forthcoming
Number of pages: 36 Posted: 20 Feb 2012
Fudan University, Fudan University - School of Management, School of Business and East China University of Science and Technology (ECUST)
Downloads 138 (210,805)

Abstract:

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E-tailer, online retailer, social network, social commerce, friendship tie, advice tie, social capital

2.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming.
Number of pages: 30 Posted: 13 Aug 2019
Temple University, Temple University, Sichuan University - Business School and Fudan University
Downloads 89 (290,024)

Abstract:

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

3.

Consumers Watch and Talk: The Mediating Role of Electronic Word-of-Mouth Behavior between Firms’ Strategic Actions and Online Performance

Posted: 23 Apr 2014
Fudan University, Nanjing University, Fudan University and Georgia State University

Abstract:

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electronic word-of-mouth, strategic actions, firm performance, mediating effect, Internet firms, consumer information processing