Yanhui Zhang

East China University of Science and Technology (ECUST)

Associate Professor

Shanghai

China

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Implications of Online Social Activities for E-Tailers’ Business Performance

European Journal of Marketing, Forthcoming
Number of pages: 36 Posted: 20 Feb 2012
Zhe Qu, Youwei Wang, Shan Wang and Yanhui Zhang
Fudan University, Fudan University - School of Management, School of Business and East China University of Science and Technology (ECUST)
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Citation 1

Abstract:

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E-tailer, online retailer, social network, social commerce, friendship tie, advice tie, social capital