Daniel Funk

Temple University - School of Tourism and Hospitality Management

Professor

Philadelphia, PA 19122

United States

Temple University - Fox School of Business and Management

Professor

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

4

DOWNLOADS

462

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (4)

1.

Sport Spectator Segmentation: Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams

Number of pages: 34 Posted: 16 Mar 2016
Jason Doyle, Thilo Kunkel and Daniel Funk
Griffith University, Temple University - Fox School of Business and School of Tourism and Hospitality Management and Temple University - School of Tourism and Hospitality Management
Downloads 179 (182,264)
Citation 1

Abstract:

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sport spectator segmentation, sport fans, psychological continuum model, PCM

2.

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Forthcoming, Journal of Sport Management
Number of pages: 49 Posted: 16 Mar 2016 Last Revised: 16 Dec 2016
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University, Temple University - School of Tourism and Hospitality Management, Temple University and Swinburne University of Technology
Downloads 129 (238,833)
Citation 1

Abstract:

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Brand Associations; Fan Loyalty; New Teams; Sport Consumer; Latent Growth Model; Cross-Lagged Panel Model

3.

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

Journal of Sport Management, 2013, 27, 177-192
Number of pages: 48 Posted: 16 Mar 2016
Thilo Kunkel, Daniel Funk and Brad Hill
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Temple University - School of Tourism and Hospitality Management and Griffith University
Downloads 99 (288,551)

Abstract:

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brand architecture, involvement, brand, sport league, team

4.

Exploring Sport Brand Development Strategies to Strengthen Consumer Involvement with the Product – The Case of the Australian A-League

Doyle, J., Kunkel, T., Funk, D. (2013). Sport spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams. International Journal of Sport Marketing and Sponsorship, 14 (2), 95-111.
Number of pages: 45 Posted: 16 Mar 2016
Thilo Kunkel, Jason Doyle and Daniel Funk
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University and Temple University - School of Tourism and Hospitality Management
Downloads 55 (401,442)

Abstract:

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sport brand, brand development, brand strategy, strategic management, organisational strategy