Mariko Tamate

University of Rochester

Senior Lecturer in Japanese

Rochester, NY 14627

United States

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Scholarly Papers (1)

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Developing Creative Advertising Strategy for the Japanese Marketplace

Journal of Advertising Research, Vol. 32, No. 1, pp. 39-48, January-February 1992
Posted: 27 Feb 2012
Anthony Di Benedetto, Mariko Tamate and Raj Chandran
Temple University, University of Rochester and Temple University - Dean's Office

Abstract:

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