Author Page for Robert Craig

Robert Craig

University of Cambridge

PhD Student

Trinity Hall

Trinity Lane

Cambridge, CB21TJ

United Kingdom

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Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

15TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - USING THEORY FOR STRATEGIC PRACTICE THROUGH GLOBAL ENGAGEMENT AND CONFLICT RESEARCH. March 8-10, 2012. Li, Z.C. & Spaulding, C.A. (eds.), Miami FL: University of Miami Press. pp. 784-813.

Number of pages: 32 Posted: 27 Feb 2012 Last Revised: 19 Sep 2012

Holger Sievert and Robert Craig

Macromedia University of Applied Sciences and University of Cambridge

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Robert Craig

University of Cambridge

PhD Student

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Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

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