John Dawes

University of South Australia - Ehrenberg-Bass Institute

Professor of Marketing

GPO Box 2471

Adelaide, 5001

Australia

http://www.johndawes.info

SCHOLARLY PAPERS

21

DOWNLOADS
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SSRN CITATIONS
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0

CROSSREF CITATIONS

26

Ideas:
“  Do heavy (frequent, big-spending) buyers of grocery products pay less than light (infrequent, low-spending) buyers ? And if so, is this because of brand choice, pack sizes, promotion purchasing or channel choice.  ”

Scholarly Papers (21)

1.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,058 (822)

Abstract:

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scales, measurement scales, Likert scale, scale points, re-scaling, psychometrics

2.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,283 (5,756)

Abstract:

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brand loyalty, brand performance measurement, segmentation, Nike, Adidas

3.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 1,083 (19,288)

Abstract:

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Ansoff Matrix, Growth, Diversification, New Product Strategy

4.

Practical Prevention of Plagiarism for University Faculty & Management – 14 Tactics

Number of pages: 7 Posted: 20 Jul 2018 Last Revised: 31 Jul 2018
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 832 (28,159)

Abstract:

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plagiarism, education

5.

Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data

Number of pages: 16 Posted: 10 Aug 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 499 (55,604)

Abstract:

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brand loyalty, brand-switching, cigarettes, addiction

6.

Price Changes and Customer Loyalty & Defection in Consumer Insurance: A Test of ‘Prospect Theory’ - And Why Regression Modeling Should Use Multiple Datasets

Number of pages: 20 Posted: 04 Apr 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 221 (138,082)

Abstract:

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Customer loyalty, customer defection, pricing, insurance, loss aversion

7.

Marketing Gurus and Fads - Why and How to Avoid Them

Number of pages: 5 Posted: 20 Mar 2014
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 194 (156,131)

Abstract:

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Marketing, Consultants, Brands, Advertising

8.

Price Increases and Their Effect on Customer Retention in a Services Context: The Moderating Role of Customer Tenure and Relationship Breadth

Journal of Service Research, Vol. 11, No. 3, pp. 232-245, 2009
Number of pages: 44 Posted: 28 Feb 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 137 (210,304)

Abstract:

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price increases, retention, loyalty, relationship, tenure

9.

Price-Related Promotions are Mostly Bought by Existing Brand Buyers

Number of pages: 4 Posted: 10 Jan 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 116 (238,858)

Abstract:

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Price Promotions, Retailing, Brand Loyalty

10.

Three Discussion Points on the Route to Brand Growth: Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity

Number of pages: 18 Posted: 09 Oct 2017
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 115 (240,334)

Abstract:

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brand loyalty, brand equity, positioning, brand performance metrics

11.

Competing Brands Do Not Have Different 'Personality' Profiles

Number of pages: 5 Posted: 07 Mar 2012 Last Revised: 29 Jun 2016
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 101 (263,197)

Abstract:

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Brand personality, competition, banking, consumer research

12.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
John Dawes and Giang Trinh
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 72 (326,606)

Abstract:

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Category Purchasing, Brand Purchasing, NBD Model, Brand Loyalty

13.

Investigating the Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal More to Lighter Category Buyers?

Number of pages: 23 Posted: 03 Nov 2017
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 69 (331,744)

Abstract:

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Natural Monopoly, Dirichlet Model, Loyalty Metrics, Brand Metrics

14.

Using Duplication of Purchase Analysis to Reveal Brand Sub-Markets: The Case of OTC Pain Relief Tablets

Number of pages: 7 Posted: 29 Sep 2017 Last Revised: 14 Jun 2019
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 66 (339,691)

Abstract:

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Brand buying, Duplication of Purchase, Partitions, Brand-switching, OTC Drugs

15.

Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data

Australian Journal of Management, Vol. 25, No. 2, 2000
Number of pages: 43 Posted: 14 Sep 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 60 (356,503)

Abstract:

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Market Orientation, Company Performance, Competitor Orientation

16.

Customers: What You Need to Know, and How You Find It

Number of pages: 12 Posted: 11 Apr 2015
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 51 (384,848)

Abstract:

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Customers, Market Research

17.

To Grow Your Brand, You Need More Customers. The Key is How Many You Have, Not How Much They Buy.

Marketing Research (USA) summer 2009
Number of pages: 4 Posted: 14 Jul 2014
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 44 (409,208)

Abstract:

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brand growth, brand penetration, loyalty

18.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 43 (412,943)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

19.

How to Save Your Company Tens of Millions: Avoid Illegal Pricing Practices

Number of pages: 3 Posted: 19 Jun 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 39 (428,325)

Abstract:

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price fixing, price strategy

20.

Variation in Service Quality Scores - Some General Patterns

Number of pages: 17 Posted: 26 Jul 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 23 (504,365)

Abstract:

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service quality, customer service, customer satisfaction, market research, scales, psychometrics

21.

Fundamental Basket Size Patterns and Their Relation to Retailer Performance

Number of pages: 33 Posted: 13 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 17 (539,501)

Abstract:

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Shopper Behavior, Shopping Baskets, Retailing

Other Papers (1)

Total Downloads: 90
1.

'Brand Love' – Another Misleading and Distracting Idea that Professional Marketers Should Avoid

Number of pages: 4 Posted: 15 Apr 2014 Last Revised: 08 Mar 2018
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 90

Abstract:

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Brand Management, Brand Loyalty, Brand Love, Love