John Dawes

University of South Australia - Ehrenberg-Bass Institute

Professor of Marketing

GPO Box 2471

Adelaide, 5001

Australia

http://www.johndawes.info

  • University of South Australia - Ehrenberg-Bass Institute

SCHOLARLY PAPERS

24

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26

Ideas:
“  Do heavy (frequent, big-spending) buyers of grocery products pay less than light (infrequent, low-spending) buyers ? And if so, is this because of brand choice, pack sizes, promotion purchasing or channel choice.  ”

  • University of South Australia - Ehrenberg-Bass Institute

Scholarly Papers (24)

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1.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,134 (899)
Citation 2

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scales, measurement scales, Likert scale, scale points, re-scaling, psychometrics

2.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,618 (5,186)

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brand loyalty, brand performance measurement, segmentation, Nike, Adidas

3.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,107 (7,453)

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Ansoff Matrix, Growth, Diversification, New Product Strategy

4.

Practical Prevention of Plagiarism for University Faculty & Management – 14 Tactics

Number of pages: 7 Posted: 20 Jul 2018 Last Revised: 31 Jul 2018
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 870 (29,276)

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plagiarism, education

5.

Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data

Number of pages: 16 Posted: 10 Aug 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 520 (58,180)

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brand loyalty, brand-switching, cigarettes, addiction

6.

Price Changes and Customer Loyalty & Defection in Consumer Insurance: A Test of ‘Prospect Theory’ - And Why Regression Modeling Should Use Multiple Datasets

Number of pages: 20 Posted: 04 Apr 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 226 (147,941)

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Customer loyalty, customer defection, pricing, insurance, loss aversion

7.

Marketing Gurus and Fads - Why and How to Avoid Them

Number of pages: 5 Posted: 20 Mar 2014
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 201 (165,106)

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Marketing, Consultants, Brands, Advertising

8.

Three Discussion Points on the Route to Brand Growth: Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity

Number of pages: 18 Posted: 09 Oct 2017
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 176 (186,169)

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brand loyalty, brand equity, positioning, brand performance metrics

9.

Price Increases and Their Effect on Customer Retention in a Services Context: The Moderating Role of Customer Tenure and Relationship Breadth

Journal of Service Research, Vol. 11, No. 3, pp. 232-245, 2009
Number of pages: 44 Posted: 28 Feb 2012
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 158 (204,157)
Citation 1

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price increases, retention, loyalty, relationship, tenure

10.

Price-Related Promotions are Mostly Bought by Existing Brand Buyers

Number of pages: 4 Posted: 10 Jan 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 122 (250,845)

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Price Promotions, Retailing, Brand Loyalty

11.

Investigating the Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal More to Lighter Category Buyers?

Number of pages: 23 Posted: 03 Nov 2017
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 114 (263,506)

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Natural Monopoly, Dirichlet Model, Loyalty Metrics, Brand Metrics

12.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
Alicia Grasby, Armando Maria Corsi, John Dawes, Carl Driesener and Byron Sharp
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 107 (275,499)

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

13.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
John Dawes and Giang Trinh
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 107 (275,499)

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Category Purchasing, Brand Purchasing, NBD Model, Brand Loyalty

14.

Competing Brands Do Not Have Different 'Personality' Profiles

Number of pages: 5 Posted: 07 Mar 2012 Last Revised: 29 Jun 2016
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 104 (281,055)

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Brand personality, competition, banking, consumer research

15.

Using Duplication of Purchase Analysis to Reveal Brand Sub-Markets: The Case of OTC Pain Relief Tablets

Number of pages: 7 Posted: 29 Sep 2017 Last Revised: 14 Jun 2019
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 91 (306,539)

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Brand buying, Duplication of Purchase, Partitions, Brand-switching, OTC Drugs

16.

Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data

Australian Journal of Management, Vol. 25, No. 2, 2000
Number of pages: 43 Posted: 14 Sep 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 62 (381,324)
Citation 1

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Market Orientation, Company Performance, Competitor Orientation

17.

Customers: What You Need to Know, and How You Find It

Number of pages: 12 Posted: 11 Apr 2015
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 59 (390,769)

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Customers, Market Research

18.

Fundamental Basket Size Patterns and Their Relation to Retailer Performance

Number of pages: 33 Posted: 13 Jun 2019
James Martin, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja, Justin Cohen and Bruce McColl
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 57 (397,329)

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Shopper Behavior, Shopping Baskets, Retailing

19.

To Grow Your Brand, You Need More Customers. The Key is How Many You Have, Not How Much They Buy.

Marketing Research (USA) summer 2009
Number of pages: 4 Posted: 14 Jul 2014
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 48 (428,937)

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brand growth, brand penetration, loyalty

20.

The Overcooked Concept of Competitive Advantage

Number of pages: 5 Posted: 27 Mar 2020
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 45 (440,426)

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Competitive Advantage, Competitive Strategy, Planning

21.

How to Save Your Company Tens of Millions: Avoid Illegal Pricing Practices

Number of pages: 3 Posted: 19 Jun 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 41 (456,676)

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price fixing, price strategy

22.

Variation in Service Quality Scores - Some General Patterns

Number of pages: 17 Posted: 26 Jul 2013
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 23 (547,623)

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service quality, customer service, customer satisfaction, market research, scales, psychometrics

23.

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Number of pages: 20 Posted: 03 Mar 2020
John Dawes, Byron Sharp and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and affiliation not provided to SSRN
Downloads 11 (626,411)

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Brand extensions

24.

Do Customer Satisfaction scores link to business revenue over time?

Number of pages: 11
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 0

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Customer satisfaction, business revenue, business growth, brand growth

Other Papers (1)

Total Downloads: 91
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1.

'Brand Love' – Another Misleading and Distracting Idea that Professional Marketers Should Avoid

Number of pages: 4 Posted: 15 Apr 2014 Last Revised: 08 Mar 2018
John Dawes
University of South Australia - Ehrenberg-Bass Institute
Downloads 91

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Brand Management, Brand Loyalty, Brand Love, Love