Aisling Scott

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p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018

Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte

University of Pennsylvania, The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department

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