Aisling Scott

Independent

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p-Hacking in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 21 Jul 2022
Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
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A/B testing, p-hacking, false discoveries, false positives, experimentation