Mark Houston

Texas Christian University

Professor of Marketing

Fort Worth, TX 76129

United States

SCHOLARLY PAPERS

2

DOWNLOADS

412

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights

Number of pages: 51 Posted: 05 Mar 2012
University of Muenster, Texas Christian University and Unity Media Group
Downloads 330 (91,522)

Abstract:

Loading...

television, motion pictures, value calculation, Hollywood

Unpacking What a 'Relationship' Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience

Journal of Consumer Research, Vol. 38, No. 5, p. 886, 2012
Number of pages: 24 Posted: 07 Mar 2012 Last Revised: 18 Mar 2012
Colorado State University, affiliation not provided to SSRN and Texas Christian University
Downloads 68 (341,046)

Abstract:

Loading...

Unpacking What a 'Relationship' Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience

Journal of Consumer Research, Vol. 38, No. 5, p. 886, February 2012
Number of pages: 24 Posted: 22 Jul 2012
Colorado State University, Texas Christian University and affiliation not provided to SSRN
Downloads 14 (583,900)

Abstract:

Loading...

Relationship metaphor, Expressive relationships, Liquid modernity