Fabian Feldhaus

University of Muenster

Am Stadtgraben 13-15

Muenster, D-48143

Germany

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Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
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Abstract:

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Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures