Fabian Feldhaus

University of Muenster

Am Stadtgraben 13-15

Muenster, D-48143

Germany

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 31,106

SSRN RANKINGS

Top 31,106

in Total Papers Downloads

2,047

SSRN CITATIONS

5

CROSSREF CITATIONS

4

Scholarly Papers (1)

1.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
University of Muenster, City, University of London - Bayes Business School and University of Muenster
Downloads 2,047 (9,682)
Citation 15

Abstract:

Loading...

Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures