Siti Syamsul Nurin Mohmad Yazam

SMMTC, Universiti Utara Malaysia - College of Arts and Sciences

Sintok, Kedah 06010

Malaysia

SCHOLARLY PAPERS

2

DOWNLOADS

440

CITATIONS

0

Scholarly Papers (2)

1.

The Relationship between Advertising and Muslim Students’ Intention to Visit Kopitiams

International Conference on Media and Communication (MENTION 2011), 11-12 October 2011. Equatorial Putrajaya Malaysia - Conference Proceedings
Number of pages: 19 Posted: 18 Jul 2012 Last Revised: 24 Dec 2012
Siti Syamsul Nurin Mohmad Yazam, Mohd Sobhi Ishak and Norsiah Abdul Hamid
SMMTC, Universiti Utara Malaysia - College of Arts and Sciences, Universiti Utara Malaysia - College of Arts and Sciences and Universiti Utara Malaysia
Downloads 228 (132,257)

Abstract:

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Theory of Planned Behavior, TPB, intention, Kopitiam

2.

Assessing Audiences’ Satisfaction of Advertising Digital-Billboard: A U & G Theoretical Perspective

2nd International Conference on Arts, Social Sciences & Technology, March 2012
Number of pages: 17 Posted: 06 Mar 2012
Raji Ridwan Adetunji and Siti Syamsul Nurin Mohmad Yazam
Universiti Utara Malaysia and SMMTC, Universiti Utara Malaysia - College of Arts and Sciences
Downloads 212 (141,828)

Abstract:

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Audience Satisfaction, Digitalization, Digital Bill-boards, Location