Karen Stilley

Saint Vincent College

300 Fraser Purchase Road

Latrobe, PA 15650-2690

United States

SCHOLARLY PAPERS

2

DOWNLOADS

414

SSRN CITATIONS

2

CROSSREF CITATIONS

9

Scholarly Papers (2)

1.

When Brand Personality Matters: The Moderating Role of Attachment Styles

Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009
Number of pages: 18 Posted: 07 Mar 2012
University of Pittsburgh, Saint Vincent College and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 262 (152,230)

Abstract:

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brand attachment, brand personality, attachment theory, signaling with brands

2.

The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior

Number of pages: 48 Posted: 23 May 2014 Last Revised: 22 Dec 2014
Timothy Gilbride, Jeffrey Inman and Karen Stilley
University of Notre Dame, University of Pittsburgh - Katz Graduate School of Business and Saint Vincent College
Downloads 152 (249,726)

Abstract:

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Shopper marketing; unplanned purchase; state dependence; self-regulation; cueing theory; autocorrelated probit models; Bayesian methods; licensing effect