Skip to main content
Feedback to SSRN
Feedback
(required)
Email
(required)
Submit
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.
Sara Dommer
affiliation not provided to SSRN
No Address Available
Learn more about SSRN Profiles
SCHOLARLY PAPERS
1
DOWNLOADS
311
SSRN CITATIONS
2
CROSSREF CITATIONS
0
Feedback
Scholarly Papers (1)
Sort by:
Paper Title, A-Z
Paper Title, Z-A
Author Name, A-Z
Author Name, Z-A
Date Posted, Ascending
Date Posted, Descending
Downloads, Ascending
Downloads, Descending
Citations, Ascending
Citations, Descending
Actions:
Email selected abstracts
View:
Selected
Original List
All Versions
Hide All Versions
All Abstracts
Hide All Abstracts
(Rank)
1.
Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study
Number of pages: 24
Posted: 07 Mar 2012
Vanitha Swaminathan
,
Srinivas K. Reddy
and Sara Dommer
University of Pittsburgh, Singapore Management University - Lee Kong Chian School of Business and
affiliation not provided to SSRN
Downloads
311
(178,035)
Citation
3
View PDF
Download
Abstract:
ingredient branding, co-branding, scanner data, spillover effects, brand equity
Feedback