Angela Caridà

Magna Graecia University of Catanzaro

Viale Europa - Germaneto

Catanzaro, Catanzaro 88100

Italy

  • Magna Graecia University of Catanzaro

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Viral Marketing Communication: Just Sales or More?

Business Systems Review Vol 2. Issue 1. pp. 99-110, 2013
Number of pages: 12 Posted: 27 Jun 2013
Angela Caridà and Maria Colurcio
Magna Graecia University of Catanzaro and Magna Graecia University of Catanzaro
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Abstract:

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Viral Marketing Communication (VMC) Campaign, E-Word of Mouth, Social Networks