Angela Caridà

Magna Graecia University of Catanzaro

Viale Europa - Germaneto

Catanzaro, Catanzaro 88100

Italy

SCHOLARLY PAPERS

1

DOWNLOADS

377

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Viral Marketing Communication: Just Sales or More?

Business Systems Review Vol 2. Issue 1. pp. 99-110, 2013
Number of pages: 12 Posted: 27 Jun 2013
Angela Caridà and Maria Colurcio
Magna Graecia University of Catanzaro and Magna Graecia University of Catanzaro
Downloads 377 (108,566)

Abstract:

Loading...

Viral Marketing Communication (VMC) Campaign, E-Word of Mouth, Social Networks