John Sherry

affiliation not provided to SSRN

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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of Marketing, Vol. 67, pp. 19-33, July 2003
Number of pages: 16 Posted: 11 Mar 2012
Stephen Brown, Robert Kozinets and John Sherry
Ulster University, York University - Schulich School of Business and affiliation not provided to SSRN
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