Joseph Davies-Gavin

Harvard Business School

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

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Scholarly Papers (1)

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BBVA Compass: Marketing Resource Allocation

Harvard Business School Marketing Unit Case No. 511-096
Posted: 13 Mar 2012
Sunil Gupta and Joseph Davies-Gavin
Harvard Business School and Harvard Business School

Abstract:

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