Armando Maria Corsi

University of South Australia - School of Marketing

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

36

CITATIONS

0

Scholarly Papers (4)

1.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
Alicia Grasby, Armando Maria Corsi, John Dawes, Carl Driesener and Byron Sharp
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 36 (438,506)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

2.

Are Food Brands that Carry Light Claims Different?

Journal of Brand Management, Vol. 21, no. 4, pp. 325-341, 2014.
Posted: 09 Apr 2015
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia and Aarhus University - Department of Business Administration

Abstract:

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3.

What Drives Greek Consumer Preferences for Cask Wine?

British Food Journal, Vol. 114, No. 8, pp. 1072-1084, 2012
Posted: 10 Aug 2012
Polymeros Chrysochou, Armando Maria Corsi and Krystallis Athanasios
Aarhus University - Department of Business Administration, University of South Australia - School of Marketing and Independent

Abstract:

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Cask wine, Bag-in-box, Consumer preferences, Best-worst scaling, Latent class cluster analysis, Greece, Consumer behaviour, Wines, Market orientation

4.

Let’s See What They Have: What Consumers Look for in a Restaurant Wine List

Cornell Hospitality Quarterly, Vol. 53, no. 2, pp. 110-121, 2012
Posted: 10 Aug 2012
Armando Maria Corsi, Simone Maria Mueller and Larry Lockshin
University of South Australia - School of Marketing, affiliation not provided to SSRN and University of South Australia - Ehrenberg Bass Institute of Marketing Science

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on-premises wine sales, wine list, discrete choice analysis