University of South Australia - School of Marketing
brand loyalty, cross-category loyalty, brand purchasing, brand extensions
Cask wine, Bag-in-box, Consumer preferences, Best-worst scaling, Latent class cluster analysis, Greece, Consumer behaviour, Wines, Market orientation
on-premises wine sales, wine list, discrete choice analysis
All content on this site: Copyright © 2023 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the Creative Commons licensing terms apply.
To learn more, visit
This page was processed by aws-apollo-l200 in 0.255 seconds