Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 21,630

SSRN RANKINGS

Top 21,630

in Total Papers Downloads

2,290

SSRN CITATIONS
Rank 13,340

SSRN RANKINGS

Top 13,340

in Total Papers Citations

53

CROSSREF CITATIONS

17

Scholarly Papers (8)

1.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 594 (46,427)
Citation 29

Abstract:

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consumer search, simultaneous search, switching costs, auto insurance industry

2.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 530 (53,683)
Citation 22

Abstract:

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 399 (76,017)
Citation 18

Abstract:

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advertising, banking industry, consumer search, demand estimation

4.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 213 (148,651)
Citation 5

Abstract:

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

5.

Viewing Modus and Media Franchise Engagement

Number of pages: 66 Posted: 15 Jun 2017 Last Revised: 12 Nov 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 189 (166,133)

Abstract:

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Viewing Modus, Media Consumption, Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

6.

Informational and Non-Informational Advertising Content

2019 Academic Research Colloquium for Financial Planning and Related Disciplines
Number of pages: 61 Posted: 03 Jan 2018 Last Revised: 09 Oct 2019
Yi-Lin Tsai and Elisabeth Honka
University of Delaware - Alfred Lerner College of Business and Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 183 (171,094)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

7.

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network

Number of pages: 52 Posted: 26 Jun 2017 Last Revised: 11 Sep 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 148 (205,269)

Abstract:

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Social Network Formation, Product Adoption, User-Generated Content, Peer Effects

8.

Consumer Search in the U.S. Auto Industry: The Value of Dealership Visits

Number of pages: 47 Posted: 01 Jan 2020
Dan Yavorsky and Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 34 (465,795)

Abstract:

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Consumer Search, Automotive Industry