Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 22,144

SSRN RANKINGS

Top 22,144

in Total Papers Downloads

2,092

SSRN RANKINGS

Top 39,969

in Total Papers Citations

4

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Scholarly Papers (7)

1.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 585 (44,530)

Abstract:

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consumer search, simultaneous search, switching costs, auto insurance industry

2.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 520 (51,721)

Abstract:

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 378 (76,291)

Abstract:

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advertising, banking industry, consumer search, demand estimation

4.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 184 (161,032)

Abstract:

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

5.

Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry

2019 Academic Research Colloquium for Financial Planning and Related Disciplines
Number of pages: 56 Posted: 03 Jan 2018 Last Revised: 20 Sep 2018
Yi-Lin Tsai and Elisabeth Honka
Tulane University - A.B. Freeman School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 155 (186,918)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

6.

Binge-Watching and Media Franchise Engagement

Number of pages: 68 Posted: 15 Jun 2017 Last Revised: 15 Jun 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 149 (194,339)

Abstract:

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Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

7.

A Model of Tie Formation, Product Adoption, and Content Generation

Number of pages: 52 Posted: 26 Jun 2017 Last Revised: 15 Jan 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 121 (227,718)

Abstract:

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Social Network Formation, Peer Effects, Product Adoption, User-Generated Content