Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 23,803

SSRN RANKINGS

Top 23,803

in Total Papers Downloads

2,247

SSRN CITATIONS
Rank 12,064

SSRN RANKINGS

Top 12,064

in Total Papers Citations

73

CROSSREF CITATIONS

19

Scholarly Papers (8)

1.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 608 (48,833)
Citation 43

Abstract:

Loading...

consumer search, simultaneous search, switching costs, auto insurance industry

2.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 545 (56,132)
Citation 28

Abstract:

Loading...

Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 417 (77,987)
Citation 19

Abstract:

Loading...

advertising, banking industry, consumer search, demand estimation

4.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 221 (154,313)
Citation 7

Abstract:

Loading...

Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

5.

Viewing Modus and Media Franchise Engagement

Number of pages: 66 Posted: 15 Jun 2017 Last Revised: 12 Nov 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 208 (163,250)

Abstract:

Loading...

Viewing Modus, Media Consumption, Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

6.

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network

Number of pages: 52 Posted: 26 Jun 2017 Last Revised: 11 Sep 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 155 (211,890)
Citation 1

Abstract:

Loading...

Social Network Formation, Product Adoption, User-Generated Content, Peer Effects

7.

Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits

Number of pages: 69 Posted: 01 Jan 2020 Last Revised: 31 Aug 2020
Dan Yavorsky, Elisabeth Honka and M. Keith Chen
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 93 (308,512)
Citation 1

Abstract:

Loading...

Consumer Search, Automotive Industry

8.

Informational and Non-Informational Advertising Content

Number of pages: 84
Yi-Lin Tsai and Elisabeth Honka
University of Delaware - Alfred Lerner College of Business and Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 0

Abstract:

Loading...

Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry