Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 21,975

SSRN RANKINGS

Top 21,975

in Total Papers Downloads

2,141

CITATIONS
Rank 18,079

SSRN RANKINGS

Top 18,079

in Total Papers Citations

38

Scholarly Papers (7)

1.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 586 (45,039)
Citation 10

Abstract:

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consumer search, simultaneous search, switching costs, auto insurance industry

2.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 522 (52,139)
Citation 7

Abstract:

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 382 (76,326)
Citation 5

Abstract:

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advertising, banking industry, consumer search, demand estimation

4.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 198 (152,394)
Citation 5

Abstract:

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

5.

Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry

2019 Academic Research Colloquium for Financial Planning and Related Disciplines
Number of pages: 56 Posted: 03 Jan 2018 Last Revised: 20 Sep 2018
Yi-Lin Tsai and Elisabeth Honka
Tulane University - A.B. Freeman School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 160 (184,214)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

6.

Binge-Watching and Media Franchise Engagement

Number of pages: 68 Posted: 15 Jun 2017 Last Revised: 15 Jun 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 160 (184,214)

Abstract:

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Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

7.

A Model of Tie Formation, Product Adoption, and Content Generation

Number of pages: 52 Posted: 26 Jun 2017 Last Revised: 15 Jan 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 133 (214,401)

Abstract:

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Social Network Formation, Peer Effects, Product Adoption, User-Generated Content