Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

  • University of California, Los Angeles (UCLA) - Anderson School of Management

SCHOLARLY PAPERS

14

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SSRN CITATIONS
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Top 7,156

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234

CROSSREF CITATIONS

19

Scholarly Papers (14)

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1.

The Sequential Search Model: A Framework for Empirical Research

Number of pages: 52 Posted: 15 Oct 2022 Last Revised: 16 Oct 2024
Raluca Ursu, Stephan Seiler and Elisabeth Honka
New York University - Stern School of Business, Imperial College Business School and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 873 (54,357)

Abstract:

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Sequential Search Model D43

2.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 717 (70,642)
Citation 106

Abstract:

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consumer search, simultaneous search, switching costs, auto insurance industry

3.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 641 (81,390)
Citation 49

Abstract:

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

4.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 577 (92,968)
Citation 21

Abstract:

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advertising, banking industry, consumer search, demand estimation

5.

Watching Intensity and Media Franchise Engagement

Number of pages: 59 Posted: 15 Jun 2017 Last Revised: 18 Apr 2024
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 380 (152,816)

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Watching Intensity, Media Consumption, Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

6.

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network

Number of pages: 71 Posted: 26 Jun 2017 Last Revised: 25 Apr 2022
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 364 (160,305)
Citation 7

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Social Network Formation, Product Adoption, User-Generated Content, Peer Effects

7.

Search Gaps and Consumer Fatigue

Number of pages: 79 Posted: 18 Feb 2021 Last Revised: 11 Feb 2022
Raluca Ursu, Qianyun Poppy Zhang and Elisabeth Honka
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 352 (166,211)

Abstract:

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Sequential Search, Search Fatigue, Search Delay, Online Browsing, Apparel Industry

8.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 323 (182,327)
Citation 9

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

9.

Informational and Non-Informational Advertising Content

Number of pages: 84 Posted: 01 Dec 2020
Yi-Lin Tsai and Elisabeth Honka
University of Melbourne - Faculty of Business and Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 261 (227,268)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

10.

Consumer Search: What Can We Learn from Pre-Purchase Data?

Downloads 254 (233,449)
Citation 2

Consumer Search: What Can We Learn from Pre-Purchase Data?

Number of pages: 32 Posted: 29 Nov 2023 Last Revised: 26 Jan 2024
Elisabeth Honka, Stephan Seiler and Raluca Ursu
University of California, Los Angeles (UCLA) - Anderson School of Management, Imperial College Business School and New York University (NYU)
Downloads 211 (277,912)

Abstract:

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Consumer Search, Limited Information, Consideration Sets, Retailing

Consumer Search: What Can We Learn from Pre-Purchase Data?

CESifo Working Paper No. 10786
Number of pages: 34 Posted: 30 Nov 2023
Elisabeth Honka, Stephan Seiler and Raluca Ursu
University of California, Los Angeles (UCLA) - Anderson School of Management, Imperial College Business School and New York University (NYU)
Downloads 43 (808,314)
Citation 2

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consumer search, limited information, consideration sets, retailing

11.

Product Discovery and Consumer Search Routes: Evidence from a Mobile App

Number of pages: 46 Posted: 19 May 2023 Last Revised: 04 Jul 2023
Xingyue (Luna) Zhang, Raluca Ursu, Elisabeth Honka and Yuliang Oliver Yao
University of Washington Tacoma, New York University - Stern School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Delaware
Downloads 251 (236,199)
Citation 2

Abstract:

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Consumer Search, Awareness, Product Discovery, Mobile Commerce, Apparel Industry

12.

More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content

Number of pages: 48 Posted: 25 Oct 2023 Last Revised: 03 Jan 2024
Mahsa Paridar, Mina Ameri and Elisabeth Honka
University of California, Los Angeles (UCLA), Anderson School of Management, Students, University of Pittsburgh and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 173 (333,854)
Citation 1

Abstract:

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User-Generated Content, Monetary Rewards, Non-Monetary Rewards

13.

Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits

Number of pages: 69 Posted: 01 Jan 2020 Last Revised: 31 Aug 2020
Dan Yavorsky, Elisabeth Honka and M. Keith Chen
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 173 (333,854)
Citation 14

Abstract:

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Consumer Search, Automotive Industry

14.

The Sequential Search Model: A Framework for Empirical Research

CESifo Working Paper No. 10264
Number of pages: 54 Posted: 16 Feb 2023
Raluca Ursu, Stephan Seiler and Elisabeth Honka
New York University (NYU), Imperial College Business School and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 168 (342,462)
Citation 3

Abstract:

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sequential search model