Kwong Chan

University of Massachusetts Amherst

SCHOLARLY PAPERS

2

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14

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis

Journal of Sport Management, 31(1), 96-110, 2017.
Number of pages: 23 Posted: 26 Apr 2018
Northern Kentucky University - College of Business, Western Carolina University, University of North Carolina at Chapel Hill and University of Massachusetts Amherst
Downloads 14 (557,726)

Abstract:

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motorsports, survival analysis, marketing strategy, resource-based view, resource priority, competitive advantage

2.

Decomposing Product Innovativeness and its Effects upon New Product Success

Journal of Product Innovation Management, Vol. 23, No. 5, p. 408, 2006
Posted: 22 Mar 2012
Michigan State University, University of Massachusetts Amherst and University of Illinois at Chicago - College of Business Administration

Abstract:

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