Ryan Mullins

Clemson University

Assistant Professor

255 Sirrine Hall

Clemson, SC 29634

United States

http://www.clemson.edu/cbbs/faculty-staff/profiles/profile.html?userid=rmullin

SCHOLARLY PAPERS

7

DOWNLOADS

454

CITATIONS

0

Scholarly Papers (7)

1.

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

Journal of Marketing, Vol. 78 (November 2014), 38-58, Darden Business School Working Paper No. 2553393
Number of pages: 22 Posted: 23 Jan 2015 Last Revised: 23 Mar 2015
Clemson University, University of Houston - C.T. Bauer College of Business, University of Georgia - Department of Marketing, Texas Christian University - M.J. Neeley School of Business and University of Virginia - McIntire School of Commerce
Downloads 81 (190,431)

Abstract:

salesperson accuracy, customer relationship management, dyadic modeling, perceptual bias, response surface analysis

2.

The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance

Baker, Thomas L., Adam Rapp, Tracy Meyer and Ryan Mullins (2014), "The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance," Journal of the Academy of Marketing Science, (February 4, 2014).
Number of pages: 16 Posted: 20 Feb 2014
University of Alabama, University of Alabama, University of North Carolina (UNC) at Wilmington and Clemson University
Downloads 64 (217,200)

Abstract:

Brand knowledge, Brand citizenship behavior, Brand value congruence, Brand authenticity

3.

Exploring the Dynamics of Antecedents to Consumer-Brand Identification with a New Brand

Number of pages: 47 Posted: 21 Mar 2012
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business, Clemson University, affiliation not provided to SSRN and Vlerick Leuven Ghent Management School
Downloads 61 (258,124)

Abstract:

consumer-brand identification, branding, new products, longitudinal effects of consumer traits, growth modeling

4.

Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values

Journal of Personal Selling and Sales Management, DOI: 10.1080/08853134.2014.890905
Number of pages: 48 Posted: 05 Mar 2014 Last Revised: 10 Mar 2014
Ryan Mullins and Niladri B. Syam
Clemson University and University of Houston - C.T. Bauer College of Business
Downloads 51 (272,725)

Abstract:

customer orientation, response surface modelling, subjective value congruence, transformational leadership, manager-salesperson relationships

5.

Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage

Number of pages: 17 Posted: 21 Sep 2012
Luke Weinstein and Ryan Mullins
University of Connecticut - Department of Marketing and Clemson University
Downloads 40 (313,967)

Abstract:

6.

The Role of Team Goal Monitoring in the Curvilinear Relationship between Team Efficacy and Team Performance

Rapp, T. L., Bachrach, D. G., Rapp, A. A., & Mullins, R. (2014). The Role of Team Goal Monitoring in the Curvilinear Relationship Between Team Efficacy and Team Performance. Journal of Applied Psychology.
Number of pages: 13 Posted: 25 Jan 2015
University of Connecticut - Department of Management, University of Alabama - Culverhouse College of Commerce & Business Administration, University of Alabama and Clemson University
Downloads 7 (458,962)

Abstract:

team efficacy, team goal monitoring, curvilinear relationship, lagged field study, sales teams

7.

You Don't Always Get What You Want, and You Don’t Always Want What You Get: An Examination of Control – Desire for Control Congruence in Transactional Relationships

Journal of Applied Psychology, Vol. 100, No. 4, 2015
Number of pages: 16 Posted: 25 Jan 2015 Last Revised: 07 Aug 2016
Clemson University, University of Alabama - Culverhouse College of Commerce & Business Administration, University of Alabama, Babson College - Marketing Division and Portland State University - Marketing and Advertising
Downloads 3 (458,962)

Abstract:

response surface modeling, desired control, perceived control, social capital theory, sales outcomes