400 College Ave
Ashland, OH 44805
Ashland University - Dauch College of Business and Economics
Multi-category analysis, Consumption Behavior, Augmented latent class model, Nutrition content, Health marketing
Consumer new product adoption, multi-category models, sources of information, consumer learning, organic products, food products marketing
consumer new product adoption, multicategory models, sources of information, consumer learning, organic products, food products marketing
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