Karthik Sridhar

Ashland University - Dauch College of Business and Economics

Assistant Professor in Marketing

400 College Ave

Ashland, OH 44805

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Impact of Healthy Alternatives on Consumer Choice: A Balancing Act

Journal of Retailing, Forthcoming
Posted: 17 Oct 2015
Minakshi Trivedi, Karthik Sridhar and Ashish Kumar
State University of New York at Buffalo, Ashland University - Dauch College of Business and Economics and Aalto University School of Business

Abstract:

Multi-category analysis, Consumption Behavior, Augmented latent class model, Nutrition content, Health marketing

Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets

Marketing Science, Forthcoming
Posted: 05 Apr 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, State University of New York (SUNY) at Buffalo and State University of New York at Buffalo

Abstract:

Consumer new product adoption, multi-category models, sources of information, consumer learning, organic products, food products marketing

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

Marketing Science, Vol. 31, No. 4, 2012; pp. 668-688 DOI: 10.1287/mksc.1120.0717
Posted: 24 Oct 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, State University of New York (SUNY) at Buffalo and State University of New York at Buffalo

Abstract:

consumer new product adoption, multicategory models, sources of information, consumer learning, organic products, food products marketing