Julia Hendus

affiliation not provided to SSRN

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How Consumers’ Willingness to Pay is Measured in Practice: An Empirical Analysis of Common Approaches' Relevance

Number of pages: 7 Posted: 21 Mar 2012
Michael Steiner and Julia Hendus
University Witten/Herdecke and affiliation not provided to SSRN
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Citation 14

Abstract:

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willingness to pay, pricing, market research