Stefan Michel

IMD

Ch. de Bellerive 23

P.O. Box 915

CH-1001 Lausanne

Switzerland

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Strategically Pay Your Customers for Their Productivity

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7 Posted: 30 Apr 2021
Indian Institute of Management (IIM), Calcutta, University of Passau, IMD and Willamette University - Atkinson Graduate School of Management
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Abstract:

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Marketing, CRM, co-creation.