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Scholarly Papers (1)
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1.
Strategically Pay Your Customers for Their Productivity
Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7
Posted: 30 Apr 2021
Kumar Rakesh Ranjan
,
Jan Hendrik Schumann
, Stefan Michel and
Stuart Read
Indian Institute of Management (IIM), Calcutta, University of Passau, IMD and Willamette University - Atkinson Graduate School of Management
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Abstract:
Marketing, CRM, co-creation.
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