John Roberts

affiliation not provided to SSRN







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Scholarly Papers (2)


Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
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Corporate Social Responsibility, corporate governance, sustainability, board of directors

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing Science, Vol. 31, No. 4, 2012; pp. 549-566; DOI: 10.1287/mksc.1120.0719
Posted: 24 Oct 2012
Mathew Chylinski, John Roberts and Bruce Hardie
University of New South Wales (UNSW), affiliation not provided to SSRN and London Business School



consumer utility, preference dynamics, associative learning