Bianca Grohmann

Concordia University, Quebec

Associate Professor

1455 de Maisonneuve Blvd. W.

Montreal, Quebec H3G 1MB

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

3

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Does Brand Authenticity Alleviate the Effect of Brand Scandals?

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 15 Posted: 27 Jul 2018
Amélie Guèvremont and Bianca Grohmann
Concordia University, Quebec - John Molson School of Business and Concordia University, Quebec
Downloads 3 (635,127)
  • Add to Cart

Abstract:

Loading...

Brand authenticity, Scandals, Brand attachment, Hypocrisy

2.

Using Type Font Characteristics to Communicate Brand Personality of New Brands

Journal of Brand Management
Posted: 04 Apr 2012
Bianca Grohmann, Joan Giese and Ian D. Parkman
Concordia University, Quebec, University of Oregon and University of Portland

Abstract:

Loading...

brand communication, brand personality, type font, color