Dezhi Yin

University of South Florida

Tampa, FL 33620

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 21,251

SSRN RANKINGS

Top 21,251

in Total Papers Downloads

3,361

SSRN CITATIONS
Rank 18,914

SSRN RANKINGS

Top 18,914

in Total Papers Citations

33

CROSSREF CITATIONS

22

Scholarly Papers (8)

1.

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014
Number of pages: 22 Posted: 12 May 2013 Last Revised: 28 Oct 2015
Dezhi Yin, Samuel Bond and Han Zhang
University of South Florida, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 1,636 (15,336)
Citation 13

Abstract:

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discrete emotions, anxiety, anger, seller reviews, review helpfulness, online word-of-mouth, electronic commerce, consumer decision-making

2.

When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

Information Systems Research, Vol. 27, No. 1, pp. 131-144, 2016
Number of pages: 15 Posted: 06 Nov 2015 Last Revised: 23 Mar 2016
Dezhi Yin, Sabyasachi Mitra and Han Zhang
University of South Florida, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 719 (49,887)
Citation 11

Abstract:

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positive-negative asymmetry, negativity effect, positivity effect, confirmation bias, online word-of-mouth, product review, review rating, review helpfulness

3.

Anger in Consumer Reviews: Unhelpful but Persuasive?

MIS Quarterly, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 3588859
Number of pages: 74 Posted: 28 May 2020
Dezhi Yin, Samuel Bond and Han Zhang
University of South Florida, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 616 (61,355)
Citation 1

Abstract:

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anger, online reviews, review helpfulness, consumer attitudes, online word-of-mouth, discrete emotions, emotions as social information

4.

Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness

Information Systems Research, Forthcoming
Number of pages: 52 Posted: 18 Feb 2021
Zhanfei Lei, Dezhi Yin and Han Zhang
University of Massachusetts Amherst - Isenberg School of Management, University of South Florida and Georgia Institute of Technology - Scheller College of Business
Downloads 131 (296,705)

Abstract:

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attentional focus, review two-sidedness, perceived review helpfulness, empathic concern, persuasion motives, online reviews, online word-of-mouth

5.

Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Journal of Marketing Research, Vol. 54, No. 3, pp. 447-463, 2017, Georgia Tech Scheller College of Business Research Paper No. 2016-057
Number of pages: 17 Posted: 17 Oct 2016 Last Revised: 27 May 2017
Dezhi Yin, Samuel Bond and Han Zhang
University of South Florida, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 107 (342,765)
Citation 7

Abstract:

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Word-of-mouth, Arousal, Emotion, Helpfulness, Consumer reviews

6.

More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective

Information Systems Research, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 3588773
Number of pages: 49 Posted: 28 May 2020
Chih-Hung Peng, Dezhi Yin and Han Zhang
National Chengchi University (NCCU) - College of Commerce, University of South Florida and Georgia Institute of Technology - Scheller College of Business
Downloads 78 (416,842)

Abstract:

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medical Q&A, answer helpfulness, user-generated content, content-context congruence, fit, concreteness, emotional intensity, construal level

7.

Helpful or Unhelpful: The Role of Voter Heuristics in Review Helpfulness

Number of pages: 43 Posted: 09 Feb 2022
University of Memphis, University of South Florida, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 48 (527,817)

Abstract:

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online reviews, review helpfulness, voter heuristics, confirmation bias, bandwagon effect

8.

Swayed by the Reviews: Disentangling the Effects of Average Ratings and Individual Reviews in Online Word-of-Mouth

Production and Operations Management, Forthcoming.
Number of pages: 39 Posted: 14 Apr 2022
University of Massachusetts Amherst - Isenberg School of Management, University of South Florida, University of Florida and Georgia Institute of Technology - Scheller College of Business
Downloads 26 (648,967)

Abstract:

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average ratings; individual reviews; information accessibility; consumer decision-making; online word-of-mouth