Dezhi Yin

University of Missouri

Assistant Professor

440 Cornell Hall

University of Missouri

Columbia, MO 65211

United States

http://www.dennyyin.com

SCHOLARLY PAPERS

3

DOWNLOADS
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CITATIONS

0

Scholarly Papers (3)

1.

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014
Number of pages: 22 Posted: 12 May 2013 Last Revised: 28 Oct 2015
Dezhi Yin, Samuel Bond and Han Zhang
University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 290 (23,213)

Abstract:

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discrete emotions, anxiety, anger, seller reviews, review helpfulness, online word-of-mouth, electronic commerce, consumer decision-making

2.

Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Journal of Marketing Research, Vol. 54, No. 3, pp. 447-463, 2017, Georgia Tech Scheller College of Business Research Paper No. 2016-057
Number of pages: 17 Posted: 17 Oct 2016 Last Revised: 27 May 2017
Dezhi Yin, Samuel Bond and Han Zhang
University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 0 (329,659)

Abstract:

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Word-of-mouth, Arousal, Emotion, Helpfulness, Consumer reviews

3.

When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

Information Systems Research, Vol. 27, No. 1, pp. 131-144, 2016
Number of pages: 15 Posted: 06 Nov 2015 Last Revised: 23 Mar 2016
Dezhi Yin, Sabyasachi Mitra and Han Zhang
University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 0 (61,161)

Abstract:

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positive-negative asymmetry, negativity effect, positivity effect, confirmation bias, online word-of-mouth, product review, review rating, review helpfulness