Jorge Chiriboga

University of Illinois at Urbana-Champaign

601 E John St

Champaign, IL 61820

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Increasing the Acceptance of Soy-Based Foods

Brian Wansink , Steven Sonka , Peter Goldsmith , Jorge Chiriboga & Nilgün Eren (2005) Increasing the Acceptance of Soy-Based Foods, Journal of International Food & Agribusiness Marketing, 17:1, 35-55, DOI: 10.1300/ J047v17n01_03
Number of pages: 22 Posted: 02 Aug 2014
Retired, University of Illinois at Urbana-Champaign, University of Illinois at Urbana-Champaign, University of Illinois at Urbana-Champaign and University of Illinois at Urbana-Champaign
Downloads 22 (628,375)

Abstract:

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soy foods, consumer acceptance, gatekeepers, soy perception, food availability, frames of reference, social norms, hedonism