Julie Ruth

Rutgers, The State University of New Jersey - Marketing

227 Penn Street

Camden, NJ 08102-1656

United States

SCHOLARLY PAPERS

2

DOWNLOADS

500

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Green Eco-Seals and Advertising Persuasion

Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of pages: 44 Posted: 09 Apr 2012 Last Revised: 08 Oct 2013
Barbara A. Bickart and Julie Ruth
Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
Downloads 314 (99,194)

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advertising, green advertising, persuasion, eco-seals, Persuasion Knowledge Model

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9 Posted: 15 Mar 2012 Last Revised: 13 Mar 2013
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 163 (188,283)

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011
Number of pages: 9 Posted: 22 Jul 2012
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 23 (537,255)

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Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power