T. Cornwell

University of Oregon - Charles H. Lundquist School of Business

1208 University of Oregon

Eugene, OR 97403-1208

United States

SCHOLARLY PAPERS

2

DOWNLOADS

145

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them

Journal of Advertising Research. 55 (2), 206-215.
Number of pages: 20 Posted: 11 Jun 2014 Last Revised: 15 May 2020
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 73 (344,313)

Abstract:

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

2.

Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Journal of Sport Management, Forthcoming
Number of pages: 53 Posted: 25 May 2017
Jonathan A. Jensen and T. Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Downloads 72 (346,925)

Abstract:

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Commercial Sponsorship, Relationship Marketing, Survival Analysis Modeling, Olympic Games, FIFA World Cup