T. Bettina Cornwell

University of Oregon - Charles H. Lundquist School of Business

1208 University of Oregon

Eugene, OR 97403-1208

United States

SCHOLARLY PAPERS

7

DOWNLOADS

174

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Journal of Sport Management, Forthcoming
Number of pages: 53 Posted: 25 May 2017
Jonathan A. Jensen and T. Bettina Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Downloads 78 (352,245)

Abstract:

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Commercial Sponsorship, Relationship Marketing, Survival Analysis Modeling, Olympic Games, FIFA World Cup

2.

Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them

Journal of Advertising Research. 55 (2), 206-215.
Number of pages: 20 Posted: 11 Jun 2014 Last Revised: 15 May 2020
Angeline Close Scheinbaum, Russell Lacey and T. Bettina Cornwell
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 76 (357,499)

Abstract:

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

3.

The Company You Keep: How an Organization’s Horizontal Partnerships affect Employee Organizational Identification

Academy of Management Review
Number of pages: 51 Posted: 22 Sep 2020
T. Bettina Cornwell, Jennifer Howard-Grenville and Christian Hampel
University of Oregon - Charles H. Lundquist School of Business, affiliation not provided to SSRN and Imperial College London, Business School, Students
Downloads 6 (690,046)
Citation 1

Abstract:

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4.

Sport Sponsorship Announcement and Stock Returns: A Meta-Analytic Review

Kwon, Y. and Cornwell, T.B. (2020), 'Sport Sponsorship Announcement and Stock Returns: a Meta-Analytic Review', International Journal of Sports Marketing and Sponsorship; https://doi.org/10.1108/IJSMS-05-2020-0085, Forthcoming
Number of pages: 45 Posted: 30 Dec 2020
Youngbum Kwon and T. Bettina Cornwell
University of Michigan, School of Kinesiology and University of Oregon - Charles H. Lundquist School of Business
Downloads 5 (697,374)

Abstract:

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Event study, Meta-analysis, Sponsorship, Stock market, Brand value

5.

Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment

Journal of Public Policy & Marketing, 2020
Number of pages: 53 Posted: 22 Sep 2020
T. Bettina Cornwell, Eric Setten, SungHee Paik and Ravi Pappu
University of Oregon - Charles H. Lundquist School of Business, California State Fullerton, California State San Bernardino and University of Queensland
Downloads 5 (697,374)

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6.

Less 'Sponsorship as Advertising' and More Sponsorship-Linked Marketing as Authentic Engagement

Journal of Advertising, 2019
Number of pages: 42 Posted: 22 Sep 2020
T. Bettina Cornwell
University of Oregon - Charles H. Lundquist School of Business
Downloads 3 (713,091)

Abstract:

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marketing, sponsorship, partnerships, advertising, engagement, authenticity

7.

Memory for Sponsorship Relationships: A Critical Juncture in Thinking

Psychology & Marketing, 2013
Number of pages: 43 Posted: 22 Sep 2020
T. Bettina Cornwell and Michael Humphreys
University of Oregon - Charles H. Lundquist School of Business and University of Queensland
Downloads 1 (735,523)
Citation 1

Abstract:

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sponsorship, memory, advertising, research, theory