T. Cornwell

University of Oregon - Charles H. Lundquist School of Business

1208 University of Oregon

Eugene, OR 97403-1208

United States

SCHOLARLY PAPERS

2

DOWNLOADS

130

CITATIONS

2

Scholarly Papers (2)

1.

How Visual Processing and Need for Cognition Impact Sponsored Event Outcomes

Number of pages: 75 Posted: 11 Jun 2014
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 70 (327,316)

Abstract:

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

2.

Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Journal of Sport Management, Forthcoming
Number of pages: 53 Posted: 25 May 2017
Jonathan A. Jensen and T. Cornwell
University of North Carolina at Chapel Hill and University of Oregon - Charles H. Lundquist School of Business
Downloads 60 (354,485)

Abstract:

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Commercial Sponsorship, Relationship Marketing, Survival Analysis Modeling, Olympic Games, FIFA World Cup