Steffen Jahn

University of Goettingen (Gottingen)

Assistant Professor

Platz der Gottinger Sieben 3

Gottingen, D-37073

Germany

University of Goettingen

Assistant Professor

Goettingen

Germany

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 19,292

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Top 19,292

in Total Papers Downloads

2,215

CITATIONS

2

Scholarly Papers (10)

1.

Does Flow Influence the Brand Image in Event Marketing?

Journal of Advertising Research, March 2008
Number of pages: 11 Posted: 23 Sep 2012
Jan Drengner, Hansjörg Gaus and Steffen Jahn
Chemnitz University of Technology (CUT), Saarland University and University of Goettingen (Gottingen)
Downloads 825 (15,918)
Citation 2

Abstract:

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flow, event, event marketing, brand image, PLS, SmartPLS

2.

Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community

Schmalenbach Business Review, Vol. 64, January 2012, pp. 59-76
Number of pages: 18 Posted: 16 Apr 2012
Jan Drengner, Steffen Jahn and Hansjörg Gaus
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Saarland University
Downloads 105 (117,337)

Abstract:

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Brand Community, Collective Hedonic Service, Consumption Community, Emotional Experience, Event, Festival, Loyalty, Psychological Sense of Community, Satisfaction

3.

Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)

Die Betriebswirtschaft, 73 (2), 143-160
Number of pages: 18 Posted: 19 Dec 2012 Last Revised: 26 May 2014
Jan Drengner, Steffen Jahn and Hansjörg Gaus
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Saarland University
Downloads 100 (130,388)

Abstract:

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service-dominant logic, marke, markenführung, branding, soziokulturelle markenführung, consumer culture theory

4.

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Psychology & Marketing, Vol. 29, No. 6, pp. 445-457, June 2012
Number of pages: 13 Posted: 22 Sep 2012
Steffen Jahn, Hansjörg Gaus and Tina Kiessling
University of Goettingen (Gottingen), Saarland University and affiliation not provided to SSRN
Downloads 31 (361,204)

Abstract:

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socioemotional selectivity theory, brand attachment, brand relationships, trust, commitment, elderly, self-brand connection, self-concept connection, partner quality

5.

How Category Average Reference Points Affect Choice of Sugary Foods

Jahn S., Schuch-Haellmigk J., Dannewald T. & Boztug Y., How category average reference points affect choice of sugary foods, Appetite (2018), DOI: 10.1016/ j.appet.2018.04.001
Number of pages: 43 Posted: 13 May 2018
University of Goettingen (Gottingen), Siemens AG - Munich, Wiesbaden Business School and University of Goettingen (Gottingen)
Downloads 0 (576,693)

Abstract:

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reference points, food choice, sugar intake, conjoint analysis, nutrition labeling, summary information

6.

One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats

Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, Forthcoming.
Number of pages: 34 Posted: 22 May 2017
Setareh Sanjari, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Downloads 0 (315,388)

Abstract:

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FOP nutrition label format, Food choice, Dual-system view, Information processing, Context features

7.

Measuring Event-Brand Congruence

Number of pages: 12 Posted: 16 Feb 2016
Jan Drengner, Steffen Jahn and Cornelia Zanger
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Chemnitz University of Technology (CUT)
Downloads 0 (403,430)

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Congruence, Event marketing, Event sponsorship

8.
Downloads 0 (181,730)

Abstract:

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strukturgleichungsmodell, SEM, SmartPLS, AMOS, LISREL

9.

Erlebniswelten Im Sponsoring (Worlds of Experience in Sponsorship)

Number of pages: 8 Posted: 10 Feb 2016
Jan Drengner and Steffen Jahn
Chemnitz University of Technology (CUT) and University of Goettingen (Gottingen)
Downloads 0 (388,264)

Abstract:

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Sponsoring, Erlebniswelt, Konsumerlebnis

10.

Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales

Journal of the Association for Consumer Research, 1 (1), 2016, 104-114
Number of pages: 21 Posted: 20 Dec 2015 Last Revised: 06 Dec 2016
Ossama Elshiewy, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Downloads 0 (93,144)

Abstract:

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Front-of-pack nutrition labeling, Recommended serving size, Health halo, Food marketing, Purchase data