Steffen Jahn

University of Goettingen (Gottingen)

Assistant Professor

Platz der Gottinger Sieben 3

Gottingen, D-37073

Germany

University of Goettingen

Assistant Professor

Goettingen

Germany

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 19,397

SSRN RANKINGS

Top 19,397

in Total Papers Downloads

2,012

CITATIONS

2

Scholarly Papers (9)

1.

Does Flow Influence the Brand Image in Event Marketing?

Journal of Advertising Research, March 2008
Number of pages: 11 Posted: 23 Sep 2012
Jan Drengner, Hansjörg Gaus and Steffen Jahn
Chemnitz University of Technology (CUT), Saarland University and University of Goettingen (Gottingen)
Downloads 825 (14,966)
Citation 2

Abstract:

flow, event, event marketing, brand image, PLS, SmartPLS

2.

Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community

Schmalenbach Business Review, Vol. 64, January 2012, pp. 59-76
Number of pages: 18 Posted: 16 Apr 2012
Jan Drengner, Steffen Jahn and Hansjörg Gaus
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Saarland University
Downloads 105 (120,098)

Abstract:

Brand Community, Collective Hedonic Service, Consumption Community, Emotional Experience, Event, Festival, Loyalty, Psychological Sense of Community, Satisfaction

3.

Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)

Die Betriebswirtschaft, 73 (2), 143-160
Number of pages: 18 Posted: 19 Dec 2012 Last Revised: 26 May 2014
Jan Drengner, Steffen Jahn and Hansjörg Gaus
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Saarland University
Downloads 100 (134,978)

Abstract:

service-dominant logic, marke, markenführung, branding, soziokulturelle markenführung, consumer culture theory

4.

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Psychology & Marketing, Vol. 29, No. 6, pp. 445-457, June 2012
Number of pages: 13 Posted: 22 Sep 2012
Steffen Jahn, Hansjörg Gaus and Tina Kiessling
University of Goettingen (Gottingen), Saarland University and affiliation not provided to SSRN
Downloads 31 (359,460)

Abstract:

socioemotional selectivity theory, brand attachment, brand relationships, trust, commitment, elderly, self-brand connection, self-concept connection, partner quality

5.

One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats

Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, Forthcoming.
Number of pages: 34 Posted: 22 May 2017
Setareh Sanjari, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Downloads 0 (388,593)

Abstract:

FOP nutrition label format, Food choice, Dual-system view, Information processing, Context features

6.
Downloads 0 (223,298)

Abstract:

strukturgleichungsmodell, SEM, SmartPLS, AMOS, LISREL

7.

Measuring Event-Brand Congruence

Number of pages: 12 Posted: 16 Feb 2016
Jan Drengner, Steffen Jahn and Cornelia Zanger
Chemnitz University of Technology (CUT), University of Goettingen (Gottingen) and Chemnitz University of Technology (CUT)
Downloads 0 (409,584)

Abstract:

Congruence, Event marketing, Event sponsorship

8.

Erlebniswelten Im Sponsoring (Worlds of Experience in Sponsorship)

Number of pages: 8 Posted: 10 Feb 2016
Jan Drengner and Steffen Jahn
Chemnitz University of Technology (CUT) and University of Goettingen (Gottingen)
Downloads 0 (396,620)

Abstract:

Sponsoring, Erlebniswelt, Konsumerlebnis

9.

Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales

Journal of the Association for Consumer Research, 1 (1), 2016, 104-114
Number of pages: 21 Posted: 20 Dec 2015 Last Revised: 06 Dec 2016
Ossama Elshiewy, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Downloads 0 (93,477)

Abstract:

Front-of-pack nutrition labeling, Recommended serving size, Health halo, Food marketing, Purchase data