Henrik Sattler

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 32,822

SSRN RANKINGS

Top 32,822

in Total Papers Downloads

1,918

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (9)

1.

The Vampire Effect: When Do Celebrity Endorsers Harm Brand Recall?

Erfgen, C., S. Zenker und H. Sattler, “The Vampire Effect - Do Celebrity Endorsers Suck the Recall From the Brand?”, in: International Journal of Research in Marketing (IJRM), Vol. 32, 2015 (Forthcoming)
Number of pages: 30 Posted: 05 Jan 2015
Carsten Erfgen, Sebastian Zenker and Henrik Sattler
University of Hamburg - Institute for Marketing and Media, University of Hamburg and University of Hamburg
Downloads 696 (47,572)
Citation 1

Abstract:

Loading...

celebrity endorsement, brand recall, brand management, advertising effectiveness

2.

Advanced Brand Concept Maps: A New Approach for Evaluating the Favorability of Brand Association Networks

International Journal of Research in Marketing, Forthcoming
Number of pages: 35 Posted: 25 Apr 2012
Oliver Schnittka, Henrik Sattler and Sebastian Zenker
University of Hamburg, University of Hamburg and University of Hamburg
Downloads 464 (79,311)
Citation 1

Abstract:

Loading...

brand association networks, brand image measurement, brand concept maps, consumer mapping techniques

3.

Do We Really Know How to Manage Brand Extension Success?

Hamburg University of Technology (TUHH), Management@TUHH Research Paper Series No. 8, ISSN 2192‐4813
Number of pages: 23 Posted: 08 Sep 2012 Last Revised: 04 Feb 2014
Hamburg University of Technology (TUHH), University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and Independent
Downloads 290 (134,555)
Citation 1

Abstract:

Loading...

Management@TUHH, Brand extensions, success factors, formative measurement, hierarchical component model, PLS-SEM

4.

Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image

Schmalenbach Business Review, Vol. 65, July 2013, pp. 227-248
Number of pages: 21 Posted: 15 Oct 2013
Oliver Schnittka, Henrik Sattler and Mario Farsky
University of Hamburg, University of Hamburg and Ipsos Marketing
Downloads 231 (168,896)

Abstract:

Loading...

Brand Concept Maps, Brand Image, Negative and Positive Sponsorship Information, Sponsorship

5.

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Schmalenbach Business Review, Vol. 64, April 2012, pp. 125-140
Number of pages: 16 Posted: 14 Apr 2012
University of Cologne, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and affiliation not provided to SSRN
Downloads 143 (257,440)

Abstract:

Loading...

Branding, Brand Extension, New Product Success, Strategy

6.

What Matters to Germans: Social, Economic and Political Values

Anatomy of Civil Societies Research Project, 2012
Number of pages: 56 Posted: 27 Jan 2013
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, UTS Business School, University of Hamburg, University of Hamburg - Institute for Marketing and Media and Humboldt University of Berlin - Faculty of Business
Downloads 94 (346,695)

Abstract:

Loading...

social values, political values, polling, utility based assessment

7.

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Journal of Interactive Marketing, Vol. 36, pp. 107-120, 2016
Posted: 13 Jun 2017
University of Hamburg - Institute for Marketing and Media, University of Hamburg, Hamburg University of Technology (TUHH), University of Hamburg and University of Hamburg - Institute for Marketing and Media

Abstract:

Loading...

Brand community, Brand loyalty, Community loyalty, Perception of brand community character, Scale development

8.

The Role of Parent Brand Quality for Service Brand Extension Success

Journal of Service Research (JSR), Vol. 13, No. 4, pp. 379-396, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg, University of Muenster and Hamburg University of Technology (TUHH)

Abstract:

Loading...

service brand extensions, success drivers, perceived service quality, partial least squares

9.

The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums

International Journal of Research in Marketing (IJRM), Vol. 27, No. 4, pp. 319-328, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Hamburg, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Technology Sydney (UTS) and Hamburg University of Technology (TUHH)

Abstract:

Loading...