Neha Mehta

Affiliation not provided to SSRN
SCHOLARLY PAPERS

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Scholarly Papers (14)

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1.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 2,482 (5,007)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying separated

2.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 2,479 (5,026)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying

3.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 812 (29,145)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-Ordination, Signages/Graphics and Store Environment

4.

FDI in Indian Retail Sector: The Implications and Challenges

Emerging Paradigms in Corporate Finance and Regulatory Framework, Eds. Prag Rijwani and Neeraj Amarnani, Print Quick, Institute of Management, Nirma University, Ahmedabad, January 2014, pp. 339-354.
Number of pages: 20 Posted: 25 Jan 2014
Pawan K. Chugan and Neha Mehta
Nirma University - Institute of Management and affiliation not provided to SSRN
Downloads 512 (53,942)

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Foreign Direct Investment, Retail, Economic Growth, Global Retail Development Index

5.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 487 (57,662)

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Visual Merchandising, Perceptual Mapping, retailing

6.

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Number of pages: 8 Posted: 29 Jul 2014
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 483 (57,948)

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Atmospherics, Fixtures, Mannequin Display, Product Display, Props, Signage, Visual Merchandising, Window Display

7.

Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories

“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.
Number of pages: 8 Posted: 19 Jan 2017
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 457 (62,070)

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Visual Merchandising, Buying Behavior, Window Display, Storefront, Mannequin Display, Floor Merchandising, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-ordination, Signage/Graphics, Store Atmosphere

8.

Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology

in “Business Transformation Through Functional Strategies” Reading Book of Nirma International Conference on Management (NICOM), Jan. 11-13, 2018, Eds., Nityesh Bhatt, Balakrishnan Unny R. & Shahir Bhatt, McGraw Hill Education (India) Pvt. Ltd., for Institute of Management, Nirma University
Number of pages: 10 Posted: 11 Feb 2018
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 146 (199,979)

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Visual Merchandising, Electronics Products, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Shelf Display, Floor Merchandising, Wall Mount Display, Store Experience, Signages/Graphics and Store Atmosphere

9.

Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets

International Journal of Logistics & Supply Chain Management Perspectives, Vol. 4, No. 2, pp. 1634-1654, April - June, 2015, ISSN: 2319-9032 (Print), ISSN: 2319-9040 (Online)
Number of pages: 12 Posted: 18 Aug 2015
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 143 (203,393)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout, Shelf Display, Floor Merchandise, Wall Mount Display, Experience, Signages / Graphics, Store Environment etc

10.

Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping

Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, Jan. 2016, ISBN:978-93-85777-06-6, pp. 289-300.
Number of pages: 12 Posted: 25 Feb 2016
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 140 (206,894)

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Visual Merchandising, Furniture Outlets, Window Display, Atmospherics, Room Setting, Merchandise Display, Signages

11.

Developing High Performance Work System for Visual Merchandising in Retail Outlets

Business Excellence and Leadership: Transforming HR for Enhanced Organizational Capability”, NICOM 2015 Reading Book, Eds. Muncherji Nina, Sinha Anamika and Shah Reena, ISBN: 978-93-84869-08-3, Excel India Publishers for Institute of Management, Nirma University, Ahmedabad, Jan. 2015, pp. 150-160.
Number of pages: 14 Posted: 20 Feb 2015 Last Revised: 08 Mar 2015
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 117 (237,720)

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High performance work system, Human resource, Visual merchandising, Organizational culture, Reward system, FDI in retail, Retail outlets

12.

Developing High Performance Work System in Retail Outlet

Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds., Deepak Srivastava, Pawan K. Chugan, Nirmal C. Soni and Nikunj Patel, Excel India Publishers, New Delhi for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-07-3, pp. 107 - 118.
Number of pages: 13 Posted: 04 Apr 2016
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 108 (251,683)

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High Performance Work System, Human Resource, Organizational Culture, Reward System

13.

Visual Merchandising and Consumer Demography: The Impact on Impulse Buying Behavior

In “Business, Economy and Environment: Corporate Perspectives”, Eds. Parag Rijwani, Samik Shome and Deepak Danak, Himalaya Publishing House, Mumbai for Institute of Management, Nirma University, Ahmedabad, Jan. 2019, ISBN 978-93-5299-654-4, pp. 253-268
Number of pages: 16 Posted: 01 Apr 2019
Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 70 (329,657)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Consumer Behavior, Retail Industry, Impulse Buying

14.

Grassroots Innovation and Bullet Santi: A Study of Farmer Needs in Ahmedabad Rural

Number of pages: 20 Posted: 15 Aug 2018
Abhinava Singh and Neha Mehta
Chimanbhai Patel Institute of Management & Research and affiliation not provided to SSRN
Downloads 7 (602,536)

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Bullet Santi, Grassroots Innovation, Market Strategy, Target Market, Consumer Needs & Wants