Dr. Neha Mehta

Affiliation not provided to SSRN
SCHOLARLY PAPERS

18

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22

Scholarly Papers (18)

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1.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 3,017 (4,068)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying

2.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 2,809 (4,620)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying separated

3.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 1,134 (19,906)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-Ordination, Signages/Graphics and Store Environment

4.

FDI in Indian Retail Sector: The Implications and Challenges

Emerging Paradigms in Corporate Finance and Regulatory Framework, Eds. Prag Rijwani and Neeraj Amarnani, Print Quick, Institute of Management, Nirma University, Ahmedabad, January 2014, pp. 339-354.
Number of pages: 20 Posted: 25 Jan 2014
Pawan K. Chugan and Dr. Neha Mehta
Nirma University - Institute of Management and affiliation not provided to SSRN
Downloads 713 (38,477)

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Foreign Direct Investment, Retail, Economic Growth, Global Retail Development Index

5.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 633 (45,169)

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Visual Merchandising, Perceptual Mapping, retailing

6.

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Number of pages: 8 Posted: 29 Jul 2014
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 543 (55,026)

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Atmospherics, Fixtures, Mannequin Display, Product Display, Props, Signage, Visual Merchandising, Window Display

7.

Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories

“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.
Number of pages: 8 Posted: 19 Jan 2017
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 520 (58,127)

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Visual Merchandising, Buying Behavior, Window Display, Storefront, Mannequin Display, Floor Merchandising, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-ordination, Signage/Graphics, Store Atmosphere

8.

Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology

in “Business Transformation Through Functional Strategies” Reading Book of Nirma International Conference on Management (NICOM), Jan. 11-13, 2018, Eds., Nityesh Bhatt, Balakrishnan Unny R. & Shahir Bhatt, McGraw Hill Education (India) Pvt. Ltd., for Institute of Management, Nirma University
Number of pages: 10 Posted: 11 Feb 2018
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 191 (172,855)

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Visual Merchandising, Electronics Products, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Shelf Display, Floor Merchandising, Wall Mount Display, Store Experience, Signages/Graphics and Store Atmosphere

9.

Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets

International Journal of Logistics & Supply Chain Management Perspectives, Vol. 4, No. 2, pp. 1634-1654, April - June, 2015, ISSN: 2319-9032 (Print), ISSN: 2319-9040 (Online)
Number of pages: 12 Posted: 18 Aug 2015
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 180 (182,394)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout, Shelf Display, Floor Merchandise, Wall Mount Display, Experience, Signages / Graphics, Store Environment etc

10.

Visual Merchandising and Consumer Demography: The Impact on Impulse Buying Behavior

In “Business, Economy and Environment: Corporate Perspectives”, Eds. Parag Rijwani, Samik Shome and Deepak Danak, Himalaya Publishing House, Mumbai for Institute of Management, Nirma University, Ahmedabad, Jan. 2019, ISBN 978-93-5299-654-4, pp. 253-268
Number of pages: 16 Posted: 01 Apr 2019
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 175 (186,965)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Consumer Behavior, Retail Industry, Impulse Buying

11.

Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping

Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, Jan. 2016, ISBN:978-93-85777-06-6, pp. 289-300.
Number of pages: 12 Posted: 25 Feb 2016
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 175 (186,965)

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Visual Merchandising, Furniture Outlets, Window Display, Atmospherics, Room Setting, Merchandise Display, Signages

12.

Developing High Performance Work System for Visual Merchandising in Retail Outlets

Business Excellence and Leadership: Transforming HR for Enhanced Organizational Capability”, NICOM 2015 Reading Book, Eds. Muncherji Nina, Sinha Anamika and Shah Reena, ISBN: 978-93-84869-08-3, Excel India Publishers for Institute of Management, Nirma University, Ahmedabad, Jan. 2015, pp. 150-160.
Number of pages: 14 Posted: 20 Feb 2015 Last Revised: 08 Mar 2015
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 127 (243,128)

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High performance work system, Human resource, Visual merchandising, Organizational culture, Reward system, FDI in retail, Retail outlets

13.

Developing High Performance Work System in Retail Outlet

Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds., Deepak Srivastava, Pawan K. Chugan, Nirmal C. Soni and Nikunj Patel, Excel India Publishers, New Delhi for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-07-3, pp. 107 - 118.
Number of pages: 13 Posted: 04 Apr 2016
Dr. Neha Mehta and Pawan K. Chugan
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 123 (249,078)

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High Performance Work System, Human Resource, Organizational Culture, Reward System

14.

Grassroots Innovation and Bullet Santi: A Study of Farmer Needs in Ahmedabad Rural

Number of pages: 20 Posted: 15 Aug 2018
Abhinava Singh and Dr. Neha Mehta
CPIMR and affiliation not provided to SSRN
Downloads 17 (585,434)

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Bullet Santi, Grassroots Innovation, Market Strategy, Target Market, Consumer Needs & Wants

15.

Measurement of Listeners' Preferences for Private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach

Mehta, N., Bist, S. S. (2014), Measurement of Listeners' preferences for private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach, BVIMR Management Edge, Vol 7, No. 4, pp 28-41.
Number of pages: 15
Dr. Neha Mehta
affiliation not provided to SSRN
Downloads 1

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Listeners' Preference, Private FM Radio, Cluster Analysis, Market Segmentation, Consumer wants

16.

Payment Banks: Digital Revolution in Indian Banking System

Mehta, N., & Shah, S. (2020). Payment Banks: Digital Revolution in Indian Banking System. International Journal of Management and Humanities (IJMH). ISSN: 2394 – 0913, Volume-4 Issue-6. pp. 110 - 115. DOI:10.35940/ijmh.F0626.024620.
Number of pages: 6
Dr. Neha Mehta and Sweety
affiliation not provided to SSRN and L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIM)
Downloads 0

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Payment bank, electronic payment, confirmatory factor analysis, model fit

17.

Employers’ perception regarding employability skills of management students undergoing internship

Bist, S. S., Mehta, N., Mehta, D., Meghrajani, I. (2020). Employers’ perception regarding employability skills of management students undergoing internship. International Journal of Work-Integrated Learning. 21(2). pp. 145 - 161.
Number of pages: 20
Siddarth Singh Bist, Dr. Neha Mehta, Disha Harshadbhai Mehta and Dr. Indra Meghrajani
affiliation not provided to SSRN, affiliation not provided to SSRN, L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIM) and Shri Jairambhai Patel Institute of Business Management and Computer Applications
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Employer perception, employability skills, management students, internships, skill development

18.

Payment Banks: Changing Indian Payments Landscape

Shah, S., & Mehta, N. (2020). Payment Banks: Changing Indian Payments Landscape. SAMVAD: SIBM Pune Research Journal. Vol XIX, 12-19.
Number of pages: 8
Dr. Neha Mehta and Sweety
affiliation not provided to SSRN and L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIM)
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Demonetization, Electronic Payment, Payment Bank