Dr. Neha Mehta

L J Institute of Management Studies

Near Nagdev Kalyan Mandir

Sarkhej Sanand Cross Road

Ahmedabad, Gujarat 382210

India

L. J. Institute of Management Studies

Assistant Professor

Near Nagdev Kalyan Mandir

S. G. Highway

Ahmedabad, GA Gujarat 382210

India

  • L. J. Institute of Management Studies

SCHOLARLY PAPERS

19

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22

Scholarly Papers (19)

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1.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,457 (2,983)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying

2.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 3,468 (4,523)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Impulse Buying separated

3.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,757 (13,768)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-Ordination, Signages/Graphics and Store Environment

4.

FDI in Indian Retail Sector: The Implications and Challenges

Emerging Paradigms in Corporate Finance and Regulatory Framework, Eds. Prag Rijwani and Neeraj Amarnani, Print Quick, Institute of Management, Nirma University, Ahmedabad, January 2014, pp. 339-354.
Number of pages: 20 Posted: 25 Jan 2014
Pawan K. Chugan, Dr. Neha Mehta and Dr. Neha Mehta
Nirma University - Institute of Management and L. J. Institute of Management StudiesL J Institute of Management Studies
Downloads 991 (32,250)

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Foreign Direct Investment, Retail, Economic Growth, Global Retail Development Index

5.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 849 (40,178)

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Visual Merchandising, Perceptual Mapping, retailing

6.

Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories

“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.
Number of pages: 8 Posted: 19 Jan 2017
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 656 (56,411)

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Visual Merchandising, Buying Behavior, Window Display, Storefront, Mannequin Display, Floor Merchandising, Merchandise Display, Store Layout and Organization, Creative Style and Trend Co-ordination, Signage/Graphics, Store Atmosphere

7.

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Number of pages: 8 Posted: 29 Jul 2014
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 652 (56,839)

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Atmospherics, Fixtures, Mannequin Display, Product Display, Props, Signage, Visual Merchandising, Window Display

8.

Visual Merchandising and Consumer Demography: The Impact on Impulse Buying Behavior

In “Business, Economy and Environment: Corporate Perspectives”, Eds. Parag Rijwani, Samik Shome and Deepak Danak, Himalaya Publishing House, Mumbai for Institute of Management, Nirma University, Ahmedabad, Jan. 2019, ISBN 978-93-5299-654-4, pp. 253-268
Number of pages: 16 Posted: 01 Apr 2019
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 364 (114,753)

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Visual Merchandising, Window Display, In-Store form/Mannequin Display, Floor Display, Promotional Signage, Consumer Behavior, Retail Industry, Impulse Buying

9.

Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology

in “Business Transformation Through Functional Strategies” Reading Book of Nirma International Conference on Management (NICOM), Jan. 11-13, 2018, Eds., Nityesh Bhatt, Balakrishnan Unny R. & Shahir Bhatt, McGraw Hill Education (India) Pvt. Ltd., for Institute of Management, Nirma University
Number of pages: 10 Posted: 11 Feb 2018
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 318 (132,723)

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Visual Merchandising, Electronics Products, Window Display, Store Front, Merchandise Display, Store Layout and Organization, Shelf Display, Floor Merchandising, Wall Mount Display, Store Experience, Signages/Graphics and Store Atmosphere

10.

Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping

Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, Jan. 2016, ISBN:978-93-85777-06-6, pp. 289-300.
Number of pages: 12 Posted: 25 Feb 2016
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 258 (165,312)

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Visual Merchandising, Furniture Outlets, Window Display, Atmospherics, Room Setting, Merchandise Display, Signages

11.

Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets

International Journal of Logistics & Supply Chain Management Perspectives, Vol. 4, No. 2, pp. 1634-1654, April - June, 2015, ISSN: 2319-9032 (Print), ISSN: 2319-9040 (Online)
Number of pages: 12 Posted: 18 Aug 2015
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 236 (179,474)

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Visual Merchandising, Window Display, Store Front, Merchandise Display, Store Layout, Shelf Display, Floor Merchandise, Wall Mount Display, Experience, Signages / Graphics, Store Environment etc

12.

Payment Banks: Digital Revolution in Indian Banking System

Mehta, N., & Shah, S. (2020). Payment Banks: Digital Revolution in Indian Banking System. International Journal of Management and Humanities (IJMH). ISSN: 2394 – 0913, Volume-4 Issue-6. pp. 110 - 115. , DOI:10.35940/ijmh.F0626.024620.
Number of pages: 6 Posted: 20 Aug 2020 Last Revised: 02 Oct 2020
Dr. Neha Mehta, Dr. Neha Mehta and Sweety
L. J. Institute of Management StudiesL J Institute of Management Studies and L J Institute of Management studies
Downloads 202 (209,542)

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payment bank, electronic payment, confirmatory factor analysis, model fit

13.

Employers’ Perception regarding Employability Skills of Management Students Undergoing Internship

Bist, S. S., Mehta, N., Mehta, D., Meghrajani, I. (2020). Employers’ perception regarding employability skills of management students undergoing internship. International Journal of Work-Integrated Learning. 21(2). pp. 145 - 161.
Number of pages: 20 Posted: 20 Aug 2020
Siddarth Singh Bist, Dr. Neha Mehta, Dr. Neha Mehta, Disha Harshadbhai Mehta and Dr. Indra Meghrajani
LJ Institute of Management Studies, L. J. Institute of Management StudiesL J Institute of Management Studies, L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIMS) and Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 197 (213,386)

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Employer perception, employability skills, management students, internships, skill development

14.

Developing High Performance Work System for Visual Merchandising in Retail Outlets

Business Excellence and Leadership: Transforming HR for Enhanced Organizational Capability”, NICOM 2015 Reading Book, Eds. Muncherji Nina, Sinha Anamika and Shah Reena, ISBN: 978-93-84869-08-3, Excel India Publishers for Institute of Management, Nirma University, Ahmedabad, Jan. 2015, pp. 150-160.
Number of pages: 14 Posted: 20 Feb 2015 Last Revised: 08 Mar 2015
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 147 (272,063)

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High performance work system, Human resource, Visual merchandising, Organizational culture, Reward system, FDI in retail, Retail outlets

15.

Developing High Performance Work System in Retail Outlet

Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds., Deepak Srivastava, Pawan K. Chugan, Nirmal C. Soni and Nikunj Patel, Excel India Publishers, New Delhi for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-07-3, pp. 107 - 118.
Number of pages: 13 Posted: 04 Apr 2016
Dr. Neha Mehta, Dr. Neha Mehta and Pawan K. Chugan
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 140 (282,571)

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High Performance Work System, Human Resource, Organizational Culture, Reward System

16.

Payment Banks: Changing Indian Payments Landscape

Shah, S., & Mehta, N. (December 2019). Payment Banks: Changing Indian Payments Landscape. SAMVAD: SIBM Pune Research Journal. Vol XIX, 12-19.
Number of pages: 8 Posted: 19 Aug 2020
Dr. Neha Mehta, Dr. Neha Mehta and Sweety
L. J. Institute of Management StudiesL J Institute of Management Studies and L J Institute of Management studies
Downloads 134 (293,900)

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Demonetization, Electronic Payment, Payment Bank

17.

Measurement of Listeners' Preferences for Private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach

Mehta, N., Bist, S. S. (2014), Measurement of Listeners' preferences for private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach, BVIMR Management Edge, Vol 7, No. 4, pp 28-41.
Number of pages: 20 Posted: 03 Nov 2020 Last Revised: 22 Feb 2022
Dr. Neha Mehta, Dr. Neha Mehta and Siddarth Singh Bist
L. J. Institute of Management StudiesL J Institute of Management Studies and LJ Institute of Management Studies
Downloads 24 (664,500)

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Listeners’ Preference, Private FM Radio, Cluster Analysis, Market Segmentation, Consumer Wants

18.

On the Way of Making Alagrand.com a Grand Business!

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On the Way of Making Alagrand.com a Grand Business!

Pathak, P., Mehta, N., Sunil, A. and Pandya, K. (2020), "On the way of making alagrand.com a grand business!", Emerald Emerging Markets Case Studies, Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-08-2019-0208
Posted: 08 Dec 2021
Priyanka Pathak, Dr. Neha Mehta, Dr. Neha Mehta and Anitha Sunil
Gujarat Technological University (GTU) - L. J. Institute of Management Studies, L. J. Institute of Management StudiesL J Institute of Management Studies and Independent

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entrepreneurship, investment, funds, digital marketing, retail, e-commerce

On the Way of Making Alagrand.com a Grand Business!

Journal Emerald Emerging Markets Case Studies, 2020
Posted: 06 Apr 2022
Priyanka Pathak, Dr. Neha Mehta, Dr. Neha Mehta, Anitha Sunil and kinjal pandya
Gujarat Technological University (GTU) - L. J. Institute of Management Studies, L. J. Institute of Management StudiesL J Institute of Management Studies, L.J. Institute of Management Studies and Independent

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Entrepreneurship, investment, funds, digital marketing, retail, e-commerce

19.

Grassroots Innovation and Bullet Santi: A Study of Farmer Needs in Ahmedabad Rural

Posted: 15 Aug 2018 Last Revised: 17 Jan 2022
Abhinava Singh, Abhinava Singh, Dr. Neha Mehta and Dr. Neha Mehta
CPIMRChimanbhai Patel Institute of Management & Research and L. J. Institute of Management StudiesL J Institute of Management Studies

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Bullet Santi, Grassroots Innovation, Market Strategy, Target Market, Consumer Needs & Wants

Other Papers (1)

Total Downloads: 3
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1.

Perceptual Mapping of Private FM Channels in Ahmedabad City

Mehta, Neha and Bist, Siddarth (2011) Perceptual Mapping of Private FM channels in Ahmedabad, Asia-Pacific Business Review, pp. 163-169
Number of pages: 7 Posted: 20 Apr 2012 Last Revised: 22 Feb 2022
Dr. Neha Mehta, Dr. Neha Mehta and Siddarth Singh Bist
L. J. Institute of Management StudiesL J Institute of Management Studies and LJ Institute of Management Studies
Downloads 3

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Perceptual mapping, Private FM channels, Vectors, Discriminant analysis