Oliver Schnittka

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

695

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Advanced Brand Concept Maps: A New Approach for Evaluating the Favorability of Brand Association Networks

International Journal of Research in Marketing, Forthcoming
Number of pages: 35 Posted: 25 Apr 2012
Oliver Schnittka, Henrik Sattler and Sebastian Zenker
University of Hamburg, University of Hamburg and University of Hamburg
Downloads 464 (79,269)
Citation 1

Abstract:

Loading...

brand association networks, brand image measurement, brand concept maps, consumer mapping techniques

2.

Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image

Schmalenbach Business Review, Vol. 65, July 2013, pp. 227-248
Number of pages: 21 Posted: 15 Oct 2013
Oliver Schnittka, Henrik Sattler and Mario Farsky
University of Hamburg, University of Hamburg and Ipsos Marketing
Downloads 231 (168,815)

Abstract:

Loading...

Brand Concept Maps, Brand Image, Negative and Positive Sponsorship Information, Sponsorship

3.

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Journal of Interactive Marketing, Vol. 36, pp. 107-120, 2016
Posted: 13 Jun 2017
University of Hamburg - Institute for Marketing and Media, University of Hamburg, Hamburg University of Technology (TUHH), University of Hamburg and University of Hamburg - Institute for Marketing and Media

Abstract:

Loading...

Brand community, Brand loyalty, Community loyalty, Perception of brand community character, Scale development