Ioannis Kareklas

State University of New York at Albany

Associate Professor and Chair of Marketing

1400 Washington Ave

Albany, NY 12222

United States

http://www.ioanniskareklas.com/

  • State University of New York at Albany

SCHOLARLY PAPERS

8

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5

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4

Scholarly Papers (8)

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1.

Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

Journal of Advertising (2015), 44(2), 88–104
Number of pages: 49 Posted: 31 Jan 2015 Last Revised: 05 Aug 2015
Ioannis Kareklas, Darrel Muehling and T. Weber
State University of New York at Albany, Washington State University - Department of Marketing and Washington State University - Department of Marketing
Downloads 792 (37,320)
Citation 1

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electronic word-of-mouth (eWOM), online comments, vaccination attitudes, vaccination behavioral intentions, vaccines, source effects, credibility, trustworthiness

2.

'I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Journal of Advertising (2014), 43 (1), 18-32
Number of pages: 44 Posted: 14 Sep 2013 Last Revised: 22 Jan 2014
Ioannis Kareklas, Jeffrey Carlson and Darrel Muehling
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 639 (49,832)
Citation 1

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Food Advertising, Public Policy/Social Issues, Attitude, Consumer Response to Ads, Structural Equations/Path Analysis

3.

Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds

Journal of Marketing Communications, Forthcoming
Number of pages: 38 Posted: 13 Sep 2013 Last Revised: 22 May 2016
Jeff Joireman, Richie Liu and Ioannis Kareklas
Washington State University - Department of Marketing, Washington State University and State University of New York at Albany
Downloads 423 (83,177)

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advertising skepticism; advertising effectiveness; vague versus concrete advertising claims; use of images in advertising; corporate social responsibility advertising

4.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Ioannis Kareklas and Darrel Muehling
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 333 (109,286)

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texting and driving, fear appeals, mortality salience, public service announcements (PSAs)

5.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Ioannis Kareklas, Frederic F. Brunel and Robin A. Coulter
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 256 (144,086)
Citation 1

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implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences

6.

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 .
Number of pages: 56 Posted: 13 Dec 2015 Last Revised: 19 Jun 2016
Eric Richard Spangenberg, Ioannis Kareklas, Berna Devezer and David Sprott
University of California, Irvine, State University of New York at Albany, University of Idaho and Washington State University
Downloads 209 (175,092)
Citation 1

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question-behavior effect, mere-measurement, self-prophecy, self-erasing nature of errors of prediction, social influence, meta-analysis

7.

Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

Journal of Advertising, 43 (3), 244-55
Number of pages: 38 Posted: 01 Oct 2013 Last Revised: 24 Jul 2014
Guangzhi (Terry) Zhao, Darrel Muehling and Ioannis Kareklas
Loyola University Maryland - The Joseph A. Sellinger, S.J. School of Business and Management, Washington State University - Department of Marketing and State University of New York at Albany
Downloads 206 (177,486)
Citation 1

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consumer affective state, nostalgia in advertising, emotion in persuasion, ANOVA, MANOVA

8.

The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing

Journal of Advertising (2012), 41 (4), 25-39
Number of pages: 40 Posted: 14 Sep 2013 Last Revised: 03 Feb 2015
Ioannis Kareklas, Jeffrey Carlson and Darrel Muehling
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 64 (409,302)

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regulatory focus, self-view, self contrual, food marketing, organics, green advertising