Ioannis Kareklas

State University of New York at Albany

Assistant Professor of Marketing

1400 Washington Ave

Albany, NY 12222

United States

http://www.ioanniskareklas.com/

SCHOLARLY PAPERS

8

DOWNLOADS
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Top 17,552

in Total Papers Downloads

2,795

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (8)

1.

Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

Journal of Advertising (2015), 44(2), 88–104
Number of pages: 49 Posted: 31 Jan 2015 Last Revised: 05 Aug 2015
Ioannis Kareklas, Darrel Muehling and T. Weber
State University of New York at Albany, Washington State University - Department of Marketing and Washington State University - Department of Marketing
Downloads 766 (32,407)

Abstract:

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electronic word-of-mouth (eWOM), online comments, vaccination attitudes, vaccination behavioral intentions, vaccines, source effects, credibility, trustworthiness

2.

'I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Journal of Advertising (2014), 43 (1), 18-32
Number of pages: 44 Posted: 14 Sep 2013 Last Revised: 22 Jan 2014
Ioannis Kareklas, Jeffrey Carlson and Darrel Muehling
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 600 (45,030)
Citation 1

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Food Advertising, Public Policy/Social Issues, Attitude, Consumer Response to Ads, Structural Equations/Path Analysis

3.

Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds

Journal of Marketing Communications, Forthcoming
Number of pages: 38 Posted: 13 Sep 2013 Last Revised: 22 May 2016
Jeff Joireman, Richie Liu and Ioannis Kareklas
Washington State University - Department of Marketing, Washington State University and State University of New York at Albany
Downloads 414 (71,685)

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advertising skepticism; advertising effectiveness; vague versus concrete advertising claims; use of images in advertising; corporate social responsibility advertising

4.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Ioannis Kareklas and Darrel Muehling
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 314 (98,316)

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texting and driving, fear appeals, mortality salience, public service announcements (PSAs)

5.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Ioannis Kareklas, Frederic F. Brunel and Robin A. Coulter
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 238 (131,530)
Citation 1

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implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences

6.

Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

Journal of Advertising, 43 (3), 244-55
Number of pages: 38 Posted: 01 Oct 2013 Last Revised: 24 Jul 2014
Guangzhi (Terry) Zhao, Darrel Muehling and Ioannis Kareklas
Loyola University Maryland - The Joseph A. Sellinger, S.J. School of Business and Management, Washington State University - Department of Marketing and State University of New York at Albany
Downloads 203 (153,268)

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consumer affective state, nostalgia in advertising, emotion in persuasion, ANOVA, MANOVA

7.

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 .
Number of pages: 56 Posted: 13 Dec 2015 Last Revised: 19 Jun 2016
University of California, Irvine, State University of New York at Albany, University of Idaho and Washington State University
Downloads 202 (153,986)
Citation 1

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question-behavior effect, mere-measurement, self-prophecy, self-erasing nature of errors of prediction, social influence, meta-analysis

8.

The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing

Journal of Advertising (2012), 41 (4), 25-39
Number of pages: 40 Posted: 14 Sep 2013 Last Revised: 03 Feb 2015
Ioannis Kareklas, Jeffrey Carlson and Darrel Muehling
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 58 (371,057)

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regulatory focus, self-view, self contrual, food marketing, organics, green advertising