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State University of New York at Albany
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electronic word-of-mouth (eWOM), online comments, vaccination attitudes, vaccination behavioral intentions, vaccines, source effects, credibility, trustworthiness
Food Advertising, Public Policy/Social Issues, Attitude, Consumer Response to Ads, Structural Equations/Path Analysis
advertising skepticism; advertising effectiveness; vague versus concrete advertising claims; use of images in advertising; corporate social responsibility advertising
texting and driving, fear appeals, mortality salience, public service announcements (PSAs)
implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences
consumer affective state, nostalgia in advertising, emotion in persuasion, ANOVA, MANOVA
question-behavior effect, mere-measurement, self-prophecy, self-erasing nature of errors of prediction, social influence, meta-analysis
regulatory focus, self-view, self contrual, food marketing, organics, green advertising