Livia Marian

Aarhus University - MAPP Centre for Research on Customer Relations in the Food Sector

PhD Researcher

Bartholins Allé 10

Aarhus, 8000

Denmark

SCHOLARLY PAPERS

2

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Role of Price as a Product Attribute in the Organic Food Context: An Exploration Based on Actual Purchase Data

Food Quality and Preference, Vol. 37, pp. 52-60, 2014
Posted: 17 Jun 2015
Aarhus University - MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University - Department of Business Administration, Independent and Aarhus University

Abstract:

Loading...

Organic food, Price, Repeat purchase, Cross-purchase, Polarisation index

2.

Direct and Mediated Impacts of Product and Process Characteristics on Consumers’ Choice of Organic vs. Conventional Chicken

Food Quality and Preference, vol. 29, no. 2, pp. 106-112, 2013
Posted: 24 Feb 2014
Livia Marian and John Thoegersen
Aarhus University - MAPP Centre for Research on Customer Relations in the Food Sector and Aarhus University - Department of Marketing and Statistics

Abstract:

Loading...

Consumer choice, Quality cues, Expected taste, Conjoint analysis, Mediation analysis, Organic chicken