Kirill Rozhkov

National Research University Higher School of Economics

professor

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

4

DOWNLOADS

130

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Segmentation of Inhabitants in Place Marketing: The Case of Karelian Towns

Higher School of Economics Research Paper No. WP BRP 02/MAN/2012
Number of pages: 14 Posted: 02 Jun 2012 Last Revised: 27 Dec 2012
Kirill Rozhkov
National Research University Higher School of Economics
Downloads 61 (353,580)

Abstract:

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place marketing, place attractiveness, inhabitants, place market segment

2.

Residential Satisfaction in Place Market Segments

Higher School of Economics Research Paper No. WP BPR 06/MAN/2012
Number of pages: 13 Posted: 29 Dec 2012 Last Revised: 26 Mar 2013
Kirill Rozhkov
National Research University Higher School of Economics
Downloads 30 (467,219)

Abstract:

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residential satisfaction, place marketing, differentiation, place market segment

3.

Beneficiaries of a Place: Whose Life is Better?

Higher School of Economics Research Paper No. WP BPR 05/MAN/2012
Number of pages: 15 Posted: 26 Dec 2012 Last Revised: 26 Mar 2013
Kirill Rozhkov
National Research University Higher School of Economics
Downloads 21 (515,971)
Citation 1

Abstract:

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resident, beneficiary, place attractiveness, place market segment

4.

Two Concepts of Place Competition and Specificity of Targeting in Place Marketing

Higher School of Economics Research Paper No. BRP 15/MAN/2013
Number of pages: 14 Posted: 26 Dec 2013 Last Revised: 20 Jul 2016
Kirill Rozhkov
National Research University Higher School of Economics
Downloads 18 (533,528)

Abstract:

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targeting, place competition, place user, Tiebout model, creative city, creative class