Zhijie Lin

Tsinghua University

Associate Professor

Haidian District

Beijing, Beijing 100084

China

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 8,238

SSRN RANKINGS

Top 8,238

in Total Papers Downloads

5,625

SSRN CITATIONS
Rank 31,870

SSRN RANKINGS

Top 31,870

in Total Papers Citations

10

CROSSREF CITATIONS

10

Scholarly Papers (15)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University
Downloads 3,437 (2,971)
Citation 14

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Tsinghua University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 736 (34,254)
Citation 3

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

The Influence of Self-Regulation of Sharing Economy: Evidence from Unstructured Data

Number of pages: 41 Posted: 11 Sep 2017 Last Revised: 29 Jul 2019
Zixuan Meng, Zhijie Lin, Yingfei Wang and Yong Tan
University of Washington - Michael G. Foster School of Business, Tsinghua University, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 351 (86,843)
Citation 1

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platform regulation, self-regulation, sharing economy, computer vision, deep learning, unstructured data, treatment effect, econometric analysis

4.

Crowdfunding Platforms: The Role of Information Providers

Number of pages: 35 Posted: 01 Sep 2016
Zhenhua Wu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University and University of Washington - Michael G. Foster School of Business
Downloads 226 (138,483)
Citation 2

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crowdfunding platforms, information provider, financial intermediaries, asymmetric information, Bayesian update, perfect Bayesian equilibrium

5.

Trial and Pricing Strategies of Software Market with Competition and Network Effects

Number of pages: 45 Posted: 01 Sep 2016 Last Revised: 26 Oct 2016
Zhenhua Wu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University and University of Washington - Michael G. Foster School of Business
Downloads 129 (225,964)

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software trial, pricing, market competition, network effects, compatibility

6.

Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University
Downloads 128 (227,309)

Abstract:

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processing ease, review valence, online customer reviews, credibility, need for cognition, accountability

7.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and Tsinghua University
Downloads 106 (260,876)

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

8.

Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

Number of pages: 47 Posted: 04 May 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim and Zhijie Lin
Nanjing University - School of Business, City University of Hong Kong (CityUHK) - Faculty of Business and Tsinghua University
Downloads 100 (271,409)
Citation 1

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numerosity effects; game currency; virtual items; virtual worlds; massive multiplayer online games

9.

Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

Number of pages: 47 Posted: 18 Jan 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim, Zhijie Lin and Shunping Han
Nanjing University - School of Business, City University of Hong Kong (CityUHK) - Faculty of Business, Tsinghua University and Nanjing University - School of Business
Downloads 93 (284,573)

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online product catalog space; store price perception; environmental cues; consumer inference; signaling; web personalization

10.

Reputation and Diagnostic Bias in the Online Healthcare Market

Number of pages: 48 Posted: 01 Aug 2017 Last Revised: 05 Feb 2019
Zhenhua Wu, Zhijie Lin, Lin Hu and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University, Australian National University (ANU) and University of Washington - Michael G. Foster School of Business
Downloads 82 (307,851)

Abstract:

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healthcare platform, information bias, information provider, online physicians, asymmetric information, Bayesian update, perfect Bayesian equilibrium

11.

Platform Choice in Online Peer-to-Peer Lending Markets: A Joint Structural Model

Number of pages: 58 Posted: 15 Jul 2019 Last Revised: 05 Aug 2019
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics and Tsinghua University
Downloads 69 (339,753)
Citation 2

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Online P2P Lending, Platform Selection, Platform Governance, Two-Sided Market, Demand Estimation, Social Welfare

12.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University
Downloads 64 (353,484)

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

13.

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University and South China University of Technology - School of Business Administration (SBA)
Downloads 49 (400,952)

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

14.

Complements Are Warm and Substitutes Are Competent: The Effect of Recommendation Type on Focal Product Evaluation

Number of pages: 32 Posted: 26 Jun 2018
Yunhui Huang, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University
Downloads 48 (404,385)

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recommendation type; product image; congruency; processing fluency; customer response

15.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Number of pages: 57 Posted: 12 Dec 2019
Yang Wang, Xueming Luo and Zhijie Lin
Temple University, Temple University and Tsinghua University
Downloads 7 (615,970)

Abstract:

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assortment size, choice overload, search costs, sharing economy, two-sided platform