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Taylor Schreiner
affiliation not provided to SSRN
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
Number of pages: 24
Posted: 02 May 2012
David Reiley
,
Randall A. Lewis
and Taylor Schreiner
Pandora Media, Inc., Amazon and
affiliation not provided to SSRN
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466
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Abstract:
Online advertising, advertising effectiveness, field experiment, click attribution
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