Taylor Schreiner

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Amazon and affiliation not provided to SSRN
Downloads 362 (116,822)
Citation 2

Abstract:

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Online advertising, advertising effectiveness, field experiment, click attribution