Skander Essegaier

Koc University

Rumelifeneri Yolu

34450 Sar?yer

Istanbul, 34450

Turkey

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Marketing Science 30, no. 5 (2012): 820-836., Columbia Business School Research Paper No. 12/30
Number of pages: 17 Posted: 03 May 2012
Raghuram Iyengar, Kamel Jedidi, Skander Essegaier and Peter Danaher
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing, Koc University and Monash University
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Abstract:

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nonlinear pricing, tariff structure, discrete/continuous choice models